3p Contributor: Fred

No description entered yet.

Recent Articles

Bank of America and Cause related Marketing

| Tuesday December 13th, 2005 | 3 Comments

bofa.jpgRecently I saw a Bank of America commercial that didn’t look like a commercial at all. The commercial looked like an advertisement promoting a new town image resulting from an urban renewal program. The commercial showed a city center with many historical buildings in various stages of renovation. The narrator started with a litany of facts regarding historical buildings and districts in the United States, and then followed by the numbers of buildings, historical sites this organization has been directly involved in preserving and renovating. In the closing moments the final statement was one related to the cost of renovation projects and at that moment the B of A logo comes on the screen. When the logo was at the center of the screen then the narrator mentions Bank of America as long time contributor to this organization contributing to the preservation of American heritage.

Read Full Article » Discuss This »