Gennefer Gross is a writer, producer and co-founder of Gross Factor Productions, an independent film and television company focused on scripted comedy. An avid writer, author and idea cultivator, Gennefer thrives on creativity and contributes regularly to Triple Pundit on a variety of sustainable business topics. She also pens the popular series Hollywood & Green, exploring socially responsible cinema that helps connect consumers with important causes and environmental issues. And somehow she finds the time to write for her own blog, Tasty Beautiful, covering food and fashion in and around Los Angeles. Gennefer will also be launching Philanthrofoodie(TM), a charitable venture designed to spark social change through shared food experiences. An eternal student of life with an eclectic background, Gennefer brings unique insights on everything from breakthroughs in renewable energy to the latest dish in celebrity consciousness.

Clean Energy Gets the Celebrity Treatment

Clean energy has been a highly charged issue in legislation, but with Obama’s recent pledge to reduce CO2 emissions 28 percent by 2020, The National Resource Defense Council (NRDC) Action Fund has stepped up with a celebrity campaign to educate consumers about the issue and urge them to email their Senators to pass the Clean … Continued

Syfy Creates a “Sanctuary” for Kids

There are few things more influential than entertainment, and the ability for characters (and the celebs who portray them) to drive retail consumption and inform pop culture. Every generation has spawned a myriad of fads from Farah Fawcett’s feathered bangs to Jennifer Aniston’s signature “Rachel” haircut to iPods, mobile apps, the vampire craze and Ashton … Continued


Liberty Mutual Responsibility Project Conjures Laughs AND Consciousness

I haven’t been blogging too much ’round these parts lately, mostly because I’ve been busy creating the types of videos and films I’m about to feature, but Liberty Mutual’s latest short, “Good Vibrations” made me stop in my tracks so I decided to make the time to share it with all of you. (No need … Continued

It’s My Birthday and I’ll Give If I Want To

Over the summer, I featured a remarkable woman, Sloane Berrent as part of my Philanthropy in Five series, who has literally dedicated her life to doing good, spreading good and seeing the good in others. It’s rare to find someone who walks the walk and talks the talk, but Sloane definitely puts her money where … Continued

Live Earth Shows If You Love the Climate, It’ll Love You Back

There’s a lot of doom and gloom out there when it comes to the climate change issue, ranging from mild concern to full scale panic, but Live Earth decided to take a different approach with their “Love, the Climate” initiative. From September 15th through September 25th, you can give the environment a voice by sharing … Continued

Social Change Talk with Jon Kaplan, President of Walden University

A few weeks ago, I featured Walden University’s new advertising campaign, centering around their social change-focused brand positioning: “A higher degree. A higher purpose.” I was instantly struck by their TV spot because they put their money where their tagline is in demonstrating the end result of a Walden University degree, and spotlighting the change … Continued

The Wild, Wild (Green) West

Recently I covered the launch of the Going Green Film Festival, spotlighting sustainable cinema and filmmaking practices that preserve and protect the environment. The first of its kind, it’s shining a light on Green Hollywood, and bringing this important category to the foreground, right down to their advertising. Literally. Building on the festival’s slogan of … Continued


Disney Spotlights Everyday Superheroes of Change

The blogosphere’s been a-buzz the past few days about Disney’s multi-billion dollar acquisition of Marvel, but there hasn’t been much press about the million dollars in donations they’re planning as part of their “Friends for Change” initiative. In fact, though I hesitate to admit this publicly, if I hadn’t gotten sucked into The Jonas Brothers … Continued

Hollywood Uses the Vampire Craze to Promote Blood Donation

There’s no denying that there are few things more influential than Hollywood. From blockbuster movies to TV shows to the latest in celebrity fashion, these things inform popular culture, and leave an emotional impact on us. So, imagine the vast possibilities of harnessing the power of the entertainment industry to generate awareness of important social … Continued

The Little Lunchbox That Could

When I was younger, the most difficult thing to get a kid to do was eat brussel sprouts. And even when Peter claimed to like them on the Brady Bunch, it was still a tough sell. So, imagine how difficult it is to get kids to eat healthy nowadays, or more importantly, get them to … Continued

IndieGoGo: Cause Awareness Through Entertainment

The social web has opened the floodgates of communication, allowing users from all over the world to share knowledge, meet new people and connect with a multitude of content from breaking news to causes to movies and everything in between. Nonprofits, in particular, have met with much success harnessing the power of Twitter, Facebook and … Continued

Tom’s of Maine: 50 States of Change

Tom’s of Maine is one of those companies that’s a shining example of social responsibility done right. It’s never been about flavor-of-the-month cause marketing or flashy ad campaigns or even gimmicky product extensions like bubble-gum flavored toothpaste. It’s always been about quality products, customer service and a core mission to giving back. And they are … Continued

Going, Going, Green: New Film Festival Spotlights the Environment

Somewhat serendipitously, only a week after I launched my new ‘Hollywood & Green’ series focusing on socially responsible cinema and TV, film and documentaries that help connect consumers with important causes and environmental issues, the Going Green Film Festival opened its doors to eco-conscious filmmakers everywhere. The first of its kind, the Going Green Film … Continued

A Beef Burrito and a Side of Consciousness

There are few things more powerful than that exhilarating feeling after a great movie, or the return of your favorite TV series, or an inspiring documentary. Without realizing it, you find yourself rattling off lines, and though you’ve still yet to master the whole e=mc2 thing, you’re somehow able to quote entire scenes after just … Continued

Twittering for Tots: Child Fund International

Follow @TheChildFund to Donate Gifts to Kids Around the World Nonprofits have had much success harnessing the power of the social web (specifically, Twitter) in generating awareness for their causes and motivating action. From Stacey Monk’s Tweetsgiving initiative to the multi-location Twestivals, and countless campaigns in between, Twitter has become a viable cause marketing channel … Continued