Gennefer Gross is a writer, producer and co-founder of Gross Factor Productions, an independent film and television company focused on scripted comedy. An avid writer, author and idea cultivator, Gennefer thrives on creativity and contributes regularly to Triple Pundit on a variety of sustainable business topics. She also pens the popular series Hollywood & Green, exploring socially responsible cinema that helps connect consumers with important causes and environmental issues. And somehow she finds the time to write for her own blog, Tasty Beautiful, covering food and fashion in and around Los Angeles. Gennefer will also be launching Philanthrofoodie(TM), a charitable venture designed to spark social change through shared food experiences. An eternal student of life with an eclectic background, Gennefer brings unique insights on everything from breakthroughs in renewable energy to the latest dish in celebrity consciousness.

Ehlers Estate: In Philanthropy We Trust

This series focuses on all of the companies who have adopted philanthropy as part of their business model, and spotlights their efforts as a way to help shift the paradigm toward adopting a socially responsible mission. One common element I’ve observed is that many companies dilute their giving by opting to support a multitude of … Continued

Geoff Livingston: the Social Muscle Behind the Philanthropy

If you’ve spent any time on the social web, you’ve probably come across Geoff Livingston, marketing strategist, communicator and PR pro with a no nonsense approach to business. He’s best known for his decisive commentary on the social media space at The Buzz Bin, recognized by the Washington Post as one of the top ranked … Continued

Yahoo’s Make It Green: Inspiring Everyday Innovations

I’m typically skeptical when big corporations launch “green” initiatives, automatically assuming that their newfound eco-consciousness stance is an attempt to grab today’s earth-minded consumer, and elevate their brand in the process. And more often than not, that’s unfortunately the case, using causes and environmental issues to create the perception of social responsibility, while their commitment … Continued

Jennifer Rice: Proving Values-Based Business Is the Most Fruitful

In my cause marketing series, I rant communicate often about the critical need for businesses to ensure their philanthropic efforts are strategically aligned with core values over using it as a sleazy marketing tactic to fake consciousness. And I am continually searching for clever analogies to drive this point home as I believe it is … Continued

Show Me, Show Me, Show Me: Causes Use Video to Captivate Consumers

Social media has opened the door floodgates when it comes to causes getting the word out to consumers, but with the overwhelming amounts of information available online (and that’s an understatement), it’s often difficult to ensure message retention, or even that your issue will rise above the clutter as other organizations vie for attention. So, … Continued

Cyan Banister Taps Into Organic Cause Marketing

As someone who spends a good amount of time on Twitter, I’ve had the great fortune of connecting with some truly amazing people, many of whom continue to educate me on cause marketing — sometimes without even realizing it. One such person is Cyan Banister, founder of Zivity, an online portfolio site for models, artists … Continued

Scott Henderson: Keeping Cause Marketers Honest

I first connected with Scott Henderson on Twitter, where we became instant friends, united in championing cause marketing and trading insights around sustainable business. Since then, he has been a continual source of knowledge as someone who is perpetually plugged into the philanthropy market, quickly identifying and evaluating a company’s true commitment to the causes … Continued

John Brennan: Mapping Social Change Around the World

In addition to promoting the concept of for-profit philanthropy, this series is designed to spotlight the amazing individuals who are creating new vehicles for change and innovating social good. One such individual, who is embarking on a journey to make taking social action easier, is John Brennan, creator of I’mDoingMyPart.org and winner of the Social … Continued

Blogging for a Cause: Zemanta Gets in the Cause Marketing Game

Yesterday, Zemanta, an application that suggests tags, links, photos, and related articles to enrich your blog based on keywords extracted from the text of your posts, launched its “Blogging for a Cause” campaign. Putting up $3,000 of their own money, Zemanta is asking bloggers to write about their favorite nonprofits, the top five of which … Continued

Consumerist.com Gives Sustainable Business a Kick in the Pants

Service starts with an “S.” So does Sustainability. Coincidence? I think not. Consumerist.com, long regarded for its snarky commentary on business practices and marketing, has launched their annual “Worst Company in America” battle royale, whittling down from 32 companies to four, one of whom will be awarded this inauspicious honor. Among those vying for the … Continued

Be A Good Human: A New Nonprofit with Built-in Funding

One of the primary benefits of a philanthropic business model is the ability to provide ongoing funds for nonprofit organizations. Fundraising is one of the most critical areas for nonprofits to be able to fuel their efforts in generating awareness of their cause, and affecting real change. Removing the need to fundraise so heavily allows … Continued

Microsoft Proves It’s Not Easy Being Green

Last week I read a post on Environmental Leader about Microsoft slashing their CSR PR budget in favor of product promotion for Windows 7, Office and Xbox. While the cuts are currently in Europe, the post went on to say that Asia was next and that the U.S. would be “imminent.” A budget cut in … Continued

Green By Design: Enabling Sustainable Choices

As the “green” buzz continues to become more mainstream, there is a staggering number of products, websites and communities popping up in an attempt to capitalize on today’s eco-conscious consumer. But the onslaught of information may actually be a deterrant to embracing a green lifestyle for novice consumers who are forced weed through overwhelming amounts … Continued

Socolite: Where Social Consciousness is Always in Style

One of the primary goals of the Philanthropy in Five series is to feature companies who are committed to giving back, and serve as a framework for making social consciousness the standard way of conducting business. In similar fashion (bad pun intended), Nicole D’Alonzo is launching Socolite.com, an online destination for spotlighting the philanthropic efforts … Continued