Heather Gadonniex, LEED AP, is the co-founder of Green it Group, a sustainability strategy firm that focuses on helping organizations develop, measure, manage and market their sustainability initiatives. Ms. Gadonniex is also the co-author of The Complete Idiot's Guide to Greening Your Business, published by Alpha Books (with Trish Riley). Contact Heather at heather@greenitgroup.com, or visit the Green it Group website.

Sustainability 101: Water, The New Carbon. Measuring Your Water Footprint.

More and more businesses are increasing their awareness of water use by conducting audits to better understand their use and to establish more efficient routines. This makes us vulnerable to higher water costs as water scarcity becomes an issue. Reducing your water consumption now will decrease immediate costs and will lead to an increase in … Continued

Sustainability 101: Creating Your Strategic Plan

Yesterday I read an article that called out corporate social responsibility (CSR) as the new “Brand Content.” We are all aware of the increased marketing push around CSR activities. But, how do you make sure those marketing claims are legit and reflect what your organization is actually achieving? And, more importantly, how do you keep … Continued

Green Marketing or Greenwashing? You Decide.

Let me start by saying this is an interactive post. In order for it to be a stunning success, you need to pen your thoughts in the comment section below! Normally at this time you would be reading my weekly column “Sustainably 101″. However, it is trade show season and I wanted to share a … Continued

Creating Your Sustainabilty Goals

So far, we’ve learned how to create a sustainability vision for your organization using facilitated discussions and stakeholder engagement, and the importance of benchmarking your organization’s current sustainability standing. Now, it is time to use this information to create your organization’s sustainability goals. Creating Your Green Goals Use both your vision and assessment to help … Continued

Assessing and Benchmarking Your Current Operations

Assessing your current operations is critical to understand how to move forward with incorporating sustainability into your business. If you do not know where you are in terms of material use, energy use, water use, waste consumption, the receptivity of personnel in your organization to change and the receptivity of your customers to your products … Continued

Visioning Your Sustainable Business Reality

This is the second in a series of posts about incorporating sustainability into your business model by sustainability expert Heather Gadonniex. Stay tuned for weekly, step-by-step tips on how you can Modernize Business Through Sustainable Strategy™. Click here to read #1 In the last post, I covered a basic understanding of what sustainability means, why … Continued

Sustainability 101: Preparing Your Business for the New Economy

This is the first in a series of posts about incorporating sustainability into your business model by sustainability expert Heather Gadonniex. Stay tuned for weekly, step-by-step tips on how you can Modernize Business Through Sustainable Strategy™. What Is Sustainability? What is all this buzz around green anyway? Some choose to think of “green” only in … Continued