Henk Campher

A series of quick & dirty opinion pieces by Henk Campher. Senior Vice President, Business + Social Purpose and Managing Director of Sustainability at Edelman (www.edelman.com) out in the Wild West of San Francisco. Disrupter of purpose. Engineer of big ideas. Slayer of myths. Social media junkie - @angryafrican. He never wears ties. Ever. But always wears an accent with a strategy and opinion in his back pocket. Please note this series will not focus on individual companies and any reference is purely to provide color commentary. His new book, Creating a Sustainable Brand is available at http://www.dosustainability.com/shop/creating-a-sustainable-brand-a-guide-to-growing-the-sustainability-top-line-p-48.html?zenid=n5qrhnht5h1mnpgjb0d227t1e0

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The Quick & Dirty: Snake Oil Sellers

Let’s go back to the beginning of almost every company that exists today: You can find a clear social mission at the heart of why they started as a business. And then so many lost their way.

Do activists really care about money? Some companies think so, but 3p contributor Henk Campher offers another perspective.

The Quick & Dirty: Activists and Money Don’t Mix

I’ve worked with many companies on stakeholder engagement and help many of them understand activists and activist campaigning — and they are as guilty of getting it wrong as the activists themselves. No, I take that back. They get it wrong more often than activists. Let me share one thing that every company consistently gets wrong: Activists do it for the money.

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The Quick & Dirty: You Can’t Lead from the Middle

We’ve seen trust in business continue to drop radically. Yes, it seems unfair that business gets targeted, but is it really that unfair? Do business show true leadership on these issues, or do they dance around the tough challenges?

Attendees hold signs supporting the free market at a Tea Party rally in Albuquerque, N.M. in 2009.

The Quick & Dirty: The Free Market, a Good Excuse Until It’s Not

The myth of the “free market”… So often business and its sidekick the business association use the free market as their defense against any threat of government regulations or anyone talking about the need for companies to focus a wee bit on sustainability or CSR or, the hot new favorite, shared value. Please, the concept of the “free market” is as big a lie as the urban myth that Mr. Rogers was a Navy Seal.