Consumer demand for sustainable food products has reached unprecedented levels in recent years, boosting loyalty to brand values, rather than to brands. Sustainable sourcing will strengthen your brand and build a sustainably-savvy customer base, which is highly loyal to its value equation.
Author: Janice Neitzel
In the U.S., consumer awareness, the demand for more transparency and continued compression on margins are providing an opportunity for private brands to look at value and innovation through a different lens.
Sustainable sourcing creates an opportunity to differentiate your private brand from the competition, while providing additional value to your customer. If you are just beginning the journey into sustainable sourcing, I recommend taking a Crawl-Walk-Run approach.
If you are just beginning the journey into sustainable sourcing or are considering if it makes sense for your private brand, there are some things you should know and contemplate as you explore the idea.
For most of this year, Congress has been debating what to include in the 2007 Farm Bill, but there is still time for you to contact your legislators and have an influence. This opportunity to shape what food is grown, how it is grown, who grows it, and who can afford to eat it only … Continued
Soft drinks – animal testing; come again? Earlier this year, Coca-Cola (Coke, Minute Maid, Fruitopia) and Pepsico (Pepsi, Tropicana, Gatorage) made decisions that their value chains will no longer include animal testing. Each agreed to stop directly financing research that uses animals to test or develop their products, except where such testing is required by … Continued
A few weeks ago, Hardee’s and Carl’s Jr. parent company, CKE Restaurants announced it will begin purchasing eggs and pork from suppliers who do not keep animals in cages or crates, said spokesmen for Hardee’s and People for the Ethical Treatment of Animals. Jeff Mochal, of Hardee’s said, “We take animal welfare concerns very seriously…When … Continued