My professional experience over the past 20 years has taken me from Madison Avenue to Silicon Valley in various marketing research, marketing, business development and sales roles. I now work as a freelance environmental writer and researcher while pursuing an MBA in Sustainable Management at the Presidio Graduate School.I'm especially interested in the use of technology to address the issues of education, equality, environment, health, and economic development.You can keep tabs on me at Triple Pundit and the NY Times Green Inc blog, email me at, or find me typing away at the various coffee shops around Palo Alto.

Jerry Brown Kicks Off Campaign with Visit to Solar Company Solaria

Following an easy victory in Tuesday’s primary race, Jerry Brown, Democratic candidate for California Governor, officially kicked off his campaign today, in a contest that promises to have the environment as a centerpiece issue. Solaria Corporation, a Silicon Valley solar panel manufacturer, hosted the event. In opening remarks, Dan Shugar, Solaria’s chief executive, praised Brown’s … Continued

More Solar Panels for San Jose Schools

San Jose extended its commitment to renewable energy this week, with a ground breaking ceremony for a 3.7 MW solar project to be built at six school sites in the East Side Union High School District. The ceremony took place at Santa Teresa High School in San Jose, and was attended by district, government and … Continued

Bloom Energy Finally Comes Clean in Packed Press Briefing

In a standing-room-only press conference today, held at eBay headquarters in San Jose, Bloom Energy publicly launched its Bloom Energy Server, following eight years of highly secret development, and almost $400m in investments, much of it from Silicon Valley’s top shelf VC, Kleiner Perkins. The event kicked off with introductory remarks by Governor Schwarzenegger who … Continued

Despite Recession, Home Depot Keeps on Giving

Last week’s announcement from the Home Depot Foundation suggests that even with sales slumps and layoffs, the nation’s largest retailer of home improvement products still views charitable giving as good business. The company is expecting lower revenues for 2009 when results are announced in February, and for the third consecutive January is cutting its workforce.  … Continued

West Coast Village Capital is Looking for a Few Good Social Ventures

West Coast Village Capital (WCVC) is a social venture program that brings together entrepreneurs to learn from and support each other’s social enterprises. Over the course of 12 weeks, beginning in January 2010, up to 30 social entrepreneurs will work together in groups of five to share their knowledge, strengthen their models, and build their … Continued

C.K. Prahalad Q&A: Lessons from the Bottom of the Pyramid

It’s been five years since the publication of “The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits,” the seminal work by C.K. Prahalad, a professor of corporate strategy at the Ross School of Business of the University of Michigan. The book combined a pragmatic framework with inspirational case studies to show companies … Continued

Day Two BSR Conference Highlight: Oceanographer Sylvia Earle

Sure, the BSR conference brought together CSR thought leaders to discuss the latest sustainability strategies. But the Day Two highlight for me was listening to the oceanographer Sylvia Earle, author of several books including her latest, The World is Blue. Ms. Earle was soft spoken, but delivered a powerful lecture on the current state of … Continued

October 15th. Blog Action Day. Join the Climate Change Discussion!

This Thursday, October 15th, marks the third annual Blog Action Day.  The yearly event unites bloggers from around the world to discuss a single issue of global importance. In anticipation of the upcoming international climate negotiations in Copenhagen, this year’s discussion will focus on the very global topic of climate change. Over 5000 blogs are … Continued

The 5 Stages for Achieving Innovation Through Sustainability

“There’s no alternative to sustainable development” begins the recent Harvard Business Review article, “Why Sustainability Is Now the Key Driver of Innovation.” Sustainability and green initiatives are no longer optional contend the article’s authors — Ram Nidumolu, C.K. Prahalad and M.R. Rangaswami. Not only is the business case getting stronger, but embracing a sustainability agenda … Continued

SoCap09 Day 1: Attendance Tops 1,000

Judging by the attendance this year at the Social Capital Markets 09 conference in San Francisco, there is no doubt the buzz around social enterprise and social investing is gaining momentum. The conference began yesterday with attendance well exceeding last year’s turnout of 650.  Over 1,000 participants from 32 countries have registered this year, representing … Continued

E-waste Offsets: A Good Idea but How Effective?

In response to the ever-expanding challenge of electronic waste (e-waste), most developed countries have enacted legislation that mandates the responsible disposal and safe handling of discarded electronics within their own borders. (Thankfully, the US is catching up with the rest of the developed world, state by state.) But what happens to your old TV, computer … Continued

GIIRS: A Bridge at the Intersection of Meaning and Money

Last Day for 30% Discount for Triple Pundit Readers “A bridge is about to open up in the market at the intersection of money and meaning that will make things easier and safer for people who want to make their investments consistent with their values,” according to Kevin Jones, lead convener of the upcoming Social … Continued

Big Room’s Vision for Dot Eco: Let the Consumer Decide Who Is Green

Next year, ICANN, the group that coordinates the Internet’s system of unique identifiers, will expand the list of top level domain (TLD) names. Anyone can apply, but only one deserving applicant will be awarded the registry rights for the .eco domain. Triple Pundit has provided much coverage lately (here and here) on the efforts of … Continued

Facebook Useful? Who Knew?

Intel and Facebook Team to Tap Unused PC Processor Power Having just finished the “Who Has the Biggest Brain” Facebook app (and scoring just ahead of a sixth grader), I found myself wondering if all this social networking really served any useful purpose.  Just then I came across an Intel Corporation press release describing Progress … Continued

Ricoh Tree-Planting Program Offers CSR Cautions

By so many measures, Ricoh, the Japanese office equipment-maker, is a leader in Corporate Social Responsibility (CSR). You can spend several hours on the Ricoh website reading about their numerous CSR initiatives, their environmentally friendly products and processes, as well as the many awards they have won over the past 20 years. The company places … Continued