Pricing of Externalities is Upon Us

San Francisco is the first city in the U.S. to have implemented a plastic bag ban, but there are many other cities up and down the west coast and across the nation who have enacted or are discussing similar measures (including Seattle, Los Angeles, Portland, and New York). As opposed to S.F.’s ban on plastic, … Continued

Opportunity for Small Business: Impact Your Community

We all hear about the benefits that businesses derive from going green – cost savings, increased customer loyalty, great PR – and it seems that it’s the big brands that have embraced the opportunity most emphatically. But in fact, much of the ecological impact that our economy has on the planet occurs at a local … Continued

Is the Environment the New Corporate Responsibility?

I’ve recently struggled with the question: who bears primary responsibility for addressing the environmental crisis – government, companies, individuals, or all 3? Responses were split almost perfectly in quarters, suggesting that all parties are responsible for solving our environmental crisis. Fundamentally I believe that individuals hold the key – both government and businesses are beholden … Continued

Financial Meltdown. Sinking Economy. Is the Green Revolution in Business Dead?

It’s fair to say that, over the past few years, companies across all industries have begun to invest in the green revolution. These investments have come in many forms – from solar installations to design of more efficient delivery routes to development of new green products. To be sure, in most cases the initiatives have … Continued

Zinio’s Read Green – The Trees Will Thank You

The Read Green Initiative is a broad effort to raise awareness about the environmental impact of paper magazines. Participants get a 1-year *free* subscription to a variety of digital magazines. As the Read Green site tells us, the “trees will thank you”. Obviously there is a self-serving aspect to this initiative. One of the primary … Continued

The Water Footprint: Obey Your Thirst

We’ve all heard of the carbon footprint, and many of us have heard of the ecological footprint, but the water footprint is less well known. Just as it sounds, the water footprint is defined as the total volume of freshwater that is used to produce the goods and services consumed by an individual, business or … Continued

The Time for Planetary Partnerships

The time has come for companies to think differently about their environmental efforts. To be sure, it’s refreshing to see more and more companies stepping up to the plate and making significant changes to their operations and investing in infrastructure in an effort to gain environmental benefits. These are extremely important steps, and by no … Continued