Lisa Marie Chirico

Lisa is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. She is a marketing communications specialist who is focused on pursuing green solutions for our planet’s longevity.

Target's new wellness grocery brand is called Simply Balanced.

Target Puts Bullseye on Your Organic Food Dollar

Target’s Simply Balanced collection, scheduled for a full rollout next month, will have an assortment of about 250 products. Nearly half of the line is organic, and three-quarters of it is GMO-free.

The YourWaterMark application on Facebook helps consumers discover how their daily activities impact the water supply, while helping them learn how they can reduce their daily water use.

Electrolux Helps Consumers Monitor Water Use

Appliance manufacturer Electrolux recently launched a Facebook application, YourWaterMark, that promises to go a step further in water conservation by helping individuals assess their water use both inside and outside the home.

Fast food chains argue that fuel made from crops such as corn inflate food prices and cost them $3.2 billion a year.

Wendy’s and White Castle Oppose Renewable Fuel Standard

Fast food chains Wendy’s and White Castle, together with the National Council of Chain Restaurants, lobbied to repeal the Renewable Fuel Standard. They contend that fuel manufactured from corn, soy, and other agricultural crops pushes food and commodity prices up.

Ben & Jerry’s has committed to sourcing only non-GMO ingredients for their products.

Ben & Jerry’s Commits to Phasing Out GMOs

Although Ben & Jerry’s was sold to the British-Dutch conglomerate Unilever in 2000, their recent step towards manufacturing with GMO-free ingredients solidifies their commitment to their original mission statement which focuses on social initiatives.

Coca-Cola is reducing their advertising targeted at children in their attempt to counter obesity claims.

Coca-Cola Works to Counter Childhood Obesity

It appears that soft drink giant Coca-Cola is taking the “best defense is a good offense” approach when it comes to thwarting claims and eliminating perceptions that their products contribute to obesity.

Public media embraced the future yesterday with crowdfunding.

NPR’s Planet Money Tries Crowdfunding

As social media continues to drive what best-selling author Seth Godin refers to as our “connection economy,” successful alliances, like that between “Planet Money” and Kickstarter, will likely multiply.

Each pair of Levi's Waste

Levi Strauss Creates Sustainable Jeans

Iconic brand Levi Strauss and Co. is participating in the effort to drive consumers to think about recycling in a new light with the introduction of their limited-edition Waste

With more consumers turning to mobile devices to watch TV, e-waste is on the rise.

‘Zero-TV’ Homes Spell Trouble for the Environment

Consumers are already watching more and more TV on their mobile devices or the Internet, and pushing their old TV sets out the door. How will we manage the ongoing environmental impact that the accumulation of toxic e-waste brings?

How eco-conscious are most luxury brands?

Gucci Launches Deforestation-Free Handbag Line

The renowned Italian brand Gucci recently made a giant leap into sustainability. They chose to partner with Livia Firth and the Rainforest Alliance to produce the world’s first handbag line using leather from Rainforest Alliance Certified ranches.