Lisa Marie Chirico

Lisa is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. She is a marketing communications specialist who is focused on pursuing green solutions for our planet’s longevity.

Target Puts Bullseye on Your Organic Food Dollar

Target’s Simply Balanced collection, scheduled for a full rollout next month, will have an assortment of about 250 products. Nearly half of the line is organic, and three-quarters of it is GMO-free.

Electrolux Helps Consumers Monitor Water Use

Appliance manufacturer Electrolux recently launched a Facebook application, YourWaterMark, that promises to go a step further in water conservation by helping individuals assess their water use both inside and outside the home.

Wendy’s and White Castle Oppose Renewable Fuel Standard

Fast food chains Wendy’s and White Castle, together with the National Council of Chain Restaurants, lobbied to repeal the Renewable Fuel Standard. They contend that fuel manufactured from corn, soy, and other agricultural crops pushes food and commodity prices up.

Ben & Jerry’s Commits to Phasing Out GMOs

Although Ben & Jerry’s was sold to the British-Dutch conglomerate Unilever in 2000, their recent step towards manufacturing with GMO-free ingredients solidifies their commitment to their original mission statement which focuses on social initiatives.

Coca-Cola Works to Counter Childhood Obesity

It appears that soft drink giant Coca-Cola is taking the “best defense is a good offense” approach when it comes to thwarting claims and eliminating perceptions that their products contribute to obesity.

NPR’s Planet Money Tries Crowdfunding

As social media continues to drive what best-selling author Seth Godin refers to as our “connection economy,” successful alliances, like that between “Planet Money” and Kickstarter, will likely multiply.

Levi Strauss Creates Sustainable Jeans

Iconic brand Levi Strauss and Co. is participating in the effort to drive consumers to think about recycling in a new light with the introduction of their limited-edition Waste

‘Zero-TV’ Homes Spell Trouble for the Environment

Consumers are already watching more and more TV on their mobile devices or the Internet, and pushing their old TV sets out the door. How will we manage the ongoing environmental impact that the accumulation of toxic e-waste brings?

Gucci Launches Deforestation-Free Handbag Line

The renowned Italian brand Gucci recently made a giant leap into sustainability. They chose to partner with Livia Firth and the Rainforest Alliance to produce the world’s first handbag line using leather from Rainforest Alliance Certified ranches.