3p Contributor: Marissa Rosen

Marissa Rosen Marissa is the Director of Social Media for TriplePundit. She has a passion for educating stakeholders and the public on sustainability and enjoys utilizing social media to bring online communities together to create business synergies. Marissa has a background in Communications and a Masters in Environmental Studies from the University of Pennsylvania. Connect with her on Twitter at @MarissaR1 or via email at marissa@triplepundit.com.

Recent Articles

Symantec Twitter Chat Recap: “Bridging the Workforce and Diversity Gaps”

Marissa Rosen
| Monday September 22nd, 2014 | 0 Comments

What could companies do better when it comes to diversity in the workplace, and how can we address the skills gap happening across certain industries like tech?

On Thursday, September 18th, TriplePundit addressed these issues as we hosted “Bridging the Workforce and Diversity Gaps” on Twitter at #diversity.8750275571_5fda61700d_z

We engaged corporate responsibility thought leaders in conversation around affirmative action, gender gaps, transnational human rights issues, and much more.

Symantec panelists included: 

  • Cecily Joseph, VP of Corporate Responsibility & Chief Diversity Officer at Symantec Corporation.
  • Marian Merritt, Director of Cyber Education and Online Safety Programs for Symantec Corporation.

Guests participants included: 

  • Meghan Ennes, Community Coordinator at the Shared Value Initiative.
  • Susan McPherson, passionate cause marketer, angel investor, and corporate responsibility expert.

twitter-symantecDuring the course of this hour-long chat, we reached over a million Twitter accounts and generated millions of Twitter impressions across the social media site! Just a few of your distinguished participants included Seth Leitman, David Connor, John Friedman, Milinda Martin, and Henk Campher.

Below is the Storify summary of the conversation on #diversity as it took place. For more information on Symantec’s CSR program, feel free to reach out to Cecily Joseph or Marian Merritt via Twitter.

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3p Takes ‘Stories & Beer’ on the Road!

Marissa Rosen
| Monday September 15th, 2014 | 2 Comments

logo-2Stories & Beer is a monthly “Fireside Chat” hosted by TriplePundit in San Francisco — BUT, this month, we’re taking it on the road to Philadelphia and New York City! Join us here in person – or online!

Philadelphia: On Tuesday, September 30, join TriplePundit’s San Francisco-based team, along with representatives from B Lab and three Philadelphia-area Certified B Corps, in a casual conversation at The Hub Cira Center. TriplePundit’s founder, Nick Aster, will lead the discussion. For those who attend in person, we’ll be serving up local, sustainable beer and snacks! Click HERE for more info.

New York City: On Thursday, October 2, please join us in NYC for an evening of conversation and networking! TriplePundit is continuing our focus on sustainability in the fashion and apparel industry for the rest of 2014, and this will be the topic of discussion. After the event, Stories & Beer attendees are invited for a free week at Impact Hub NYC. Click HERE for more info.

Don’t worry San Francisco – we’ll also be having a special stories and beer at our usual location at Impact HUB SF on the subject of tourism on September 25th.  RSVP here.

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Stories & Beer: Sept. 25 — Positive Tourism

Marissa Rosen
| Thursday September 11th, 2014 | 0 Comments

logo-2It’s time for a special “Stories and Beer” on Thursday, September 25 at 6:30 p.m. Pacific (9:30 Eastern) at the Impact HUB San Francisco.  We will be deviating from our usual format to bring you a series of presentations on positive tourism in honor of World Tourism Day (WTD).  Register here!

In support of WTD, Altruvistas, Travel Massive and the Adventure Travel Trade Association (ATTA) have combined forces to organize a special evening featuring an exciting line-up of speakers:

  • Rodney Fong; Commission VP, San Francisco Planning Commission
  • John Picard; Founder and CEO, John Picard and Associates
  • Malia Everette; Founder and CEO, Altruvistas 

World Tourism Day (WTD) was created  by the World Tourism Organization (UNWTO) to raise awareness on the role of tourism within the international community and to demonstrate how it affects social, cultural, political and economic values worldwide. This year’s WTD will be headquartered in Guadalajara, Mexico, with complementary events all over the globe.


Our event is volunteer-driven and will benefit ECPAT, the leading global anti-child trafficking in tourism organization. We’ll be raffling off tours and giveaways to support this wonderful organization.  Giveaways include prizes from Hotwire, Russian River Adventures, Incredible Adventures, Localite Tours, Magic Bus Savor Oakland and more.

Join the WTD conversation on social media at #WTD2014, and join our conversation at #3pChat.

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“Creating Resilient Cities” Google Hangout with Siemens and Arup

Marissa Rosen
| Monday September 8th, 2014 | 0 Comments

creating resilient cities graphic-1

Join TriplePundit on Wednesday, October 1st at 9:00am PST / 12:00pm EST for a Google Hangout on “Creating Resilient Cities!”

The world is rapidly urbanizing and the majority of the global population will experience the effects of climate change in urban cities. Yet while cities are vulnerable, they are also uniquely positioned to lead the efforts of mitigating and adopting to climate change. How do we ensure that our cities will remain attractive places for people and businesses against a backdrop of increasing climate risk? Join TriplePundit’s Founder, Nick Aster, live on Google’s hangout platform to discuss how cities may be able to mitigate the effects of climate change.

Our featured panelists are:

  • Michael Stevns, Project Manager of the Toolkit for Resilient Cities, Siemens
  • Stephen Cook, Associate Director, Energy and Climate Change Consulting, Arup

The conversation will cover how to future-proof our cities; resilience in the fields of technology, finance, and risk management; and global best practices for creating resilient cities.

Let us know you’re coming! RSVP HERE.

The event will stream live here and on Google on October 1st. We hope you’ll join us there!

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Stories and Beer: Positive Mobile Impact

Marissa Rosen
| Thursday August 28th, 2014 | 0 Comments


It’s time for another Stories and Beer Fireside Chat on Thursday, August 28 at 6:30pm Pacific (9:30 Eastern) at the Impact HUB San Francisco – and online via web cam. Register here or watch online!

If you missed the live event, watch it here:

What do deforestation and labor rights have in common? What does your old mobile phone have to do with either? It turns out, a lot.  Come learn from three innovative organizations at August’s “Stories and Beer” about how mobile technologies,  including discarded phones, are being used to address a myriad of social and environmental problems.

Better World Wireless is a one-to-one wireless provider that gives a person in need a free mobile device loaded with content to help break the cycle of poverty and empower his or her life. Rainforest Connection transforms recycled cell phones into solar-powered listening devices that can monitor and pinpoint chainsaw activity at great distance – and contact authorities who can stop illegal logging. LaborVoices provides a warning system for labor violations based on direct feedback from workers by repeatedly polling workers through their mobile phones.

TriplePundit’s Founder, Nick Aster, will be leading a conversation with Better World’s Matt Bauer, Rainforest Connection’s Nishant Bagadia and Labor Voices’ Kohl Gill.  We’ll be talking about each of their enterprises but also about the intersection of mobile services and sustainability. Most of the time will be an open Q&A with the audience, so come prepared! This event is free to HUB members, otherwise $15, and you can also watch live online (details will be posted on the day of the event on TriplePundit’s front page.

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TODAY: Twitter Chat with Heineken on Local Sourcing: Join #BaBF

Marissa Rosen
| Wednesday August 27th, 2014 | 0 Comments

twitter-heinekenWe had such a great Twitter chat with Heineken a few months ago, that we brought the experts together again for Round 2!

Today on Twitter, we learned about what “local sourcing” means to Heineken by hosting a Twitter Chat at the hashtag: #BaBF.

A cornerstone of the Heineken sustainability strategy, Brewing a Better Future (#BaBF), is focused on growing the percentage of locally-sourced ingredients in its raw material supplies. The company wants to operate in a way that improves the quality of life for local individuals and communities; helps drive inclusive growth particularly in economies in Africa; and helps the environment and ensures a consistent supply of raw materials.

CSR Expert Aman Singh and TriplePundit led an hour-long conversation with Heineken’s sustainability leadership team, including:

  • Michael Dickstein (MD) – Director, Global Sustainable Development
  • Paul Stanger (PS) – Local Sourcing Director, Africa & Middle East Region
  • Edwin Zuidema (EZ) – Global Category Director, Raw Materials

Here’s the Storify summary of the conversation:

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Greenpeace and Kimberly-Clark Twitter Chat Follow-Up

Marissa Rosen
| Friday August 15th, 2014 | 0 Comments


Five years ago, Kimberly-Clark and Greenpeace established a framework to work toward long-term solutions to conserve forest resources. On their “wood” anniversary, they hosted a first-of-its-kind Twitter chat at #ForestSolutions to discuss how they worked past their tensions towards a productive and meaningful partnership. 

The event was facilitated by TriplePundit’s Founder, Nick Aster, and Journalist and Social Media Facilitator, Aman Singh.

The chat’s distinguished leaders included:

  • Peggy Ward (@PeggyatKC), Kimberly-Clark’s sustainability strategy leader for North America consumer tissue
  • Richard Brooks (@RBGreenpeace), forest campaign coordinator for Greenpeace Canada
  • Rolf Skar (@RolfSkarGP), forest campaign director for Greenpeace USA

The hour-long Twitter chat addressed many questions raised by our participants, but time was still too short! Here are your remaining questions, answered by the panelists themselves.

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Kimberly-Clark & Greenpeace: #ForestSolutions Twitter Chat Recap

Marissa Rosen
| Tuesday August 5th, 2014 | 0 Comments

Five years ago, Kimberly-Clark and Greenpeace established a framework for collaboration to work positively toward long-term solutions to conserve and protect forest resources worldwide. Appropriately marking the traditional “wood” anniversary, K-C and Greenpeace hosted a first-of-its-kind Twitter chat on August 5th, 2014, to discuss progress and future goals.

The chat covered topics such as how K-C and Greenpeace resolved their differences five years ago, what they’ve achieved since, how their relationship thrives, and where the two are moving next.

Twitter chat guests included:

  • Peggy Ward (@PeggyatKC), Kimberly-Clark’s sustainability strategy leader for North America consumer tissue
  • Richard Brooks (@RBGreenpeace), forest campaign coordinator for Greenpeace Canada
  • Rolf Skar (@RolfSkarGP), forest campaign director for Greenpeace USA

Facilitators were Journalist and Social Media Strategist, Aman Singh (@AmanSinghCSR), and TriplePundit Founder and Publisher, Nick Aster (@NickAster).

The conversation took place at #ForestSolutions. In case you missed it, the Storify Twitter Chat summary is below. 

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Follow Up: Twitter Chat with Mars, Inc. – #MarsSusty

Marissa Rosen
| Friday July 25th, 2014 | 0 Comments


In keeping with its commitment to transparency and stakeholder engagement, on July 24, 2014, Mars, Incorporated held a live Twitter chat in collaboration with Aman Singh and TriplePundit to offer an in-depth discussion about sustainability at the food manufacturer.

Mars, Inc. published its fourth annual Principles in Action Summary this month, which details the company’s approach to business, its progress, and the shared challenges facing both its business and society.  The Principles in Action Summary underscores its commitment to put Mars’ Five Principles into action to make a difference to people and the planet through its performance.  Mars remains a private, family-owned business dedicated to the objective first expressed by Forrest E. Mars, Sr. in 1947 – to create a mutuality of benefits for all its stakeholders through its operations.

The Summary outlines the particular challenges and accomplishments associated with manufacturing food across a number of global iconic brands such as M&M’S, Snickers, Pedigree, Wrigley’s EXTRA, Uncle Ben’s, Whiskas and more.

In partnership with TriplePundit, Mars discussed via Twitter chat how it, as one of the world’s leading food manufacturers with more than 130 manufacturing sites, handles sustainability. Attendees learned about the company’s biggest goals, challenges and accomplishments in meeting milestones and plans for the years to come.

In case you missed it, here’s the Storify summary of the conversation along with additional follow up on questions that we couldn’t get to in time! 

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“Stories & Beer” Chat with David Gottfried; Founder, USGBC & World GBC

Marissa Rosen
| Thursday June 19th, 2014 | 0 Comments

storiesandbeerlogoIt’s time for another Stories and Beer Fireside Chat on Thursday, June 19th at 6:30pm PST (9:30 EST) at the Impact HUB San Francisco – and online via web cam.

At this month’s “Stories & Beer”, TriplePundit’s Founder, Nick Aster, will be chatting with David Gottfried, Founder of the USGBC. 

David’s work has impacted the global building industry more than almost any other individual, having founded both the U.S. Green Building Council and World Green Building Council, with GBCs in 100 countries.


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Interview Today: Scott Nichols; Director, Verlasso Salmon

Marissa Rosen
| Thursday May 29th, 2014 | 2 Comments

unnamed-4Every week, we chat with an interesting leader in the sustainable business movement. These chats are broadcast on our Google+ channel and embedded via YouTube right here on 3p.

On Thursday, May 29 at 10 a.m. PT / 1 p.m. ET, TriplePundit’s Founder, Nick Aster, spoke with Scott Nichols, Director of Verlasso: Sustainable Premium Farmed Salmon.

Verlasso is the first and only ocean-raised farmed Atlantic salmon to receive the “Good Alternative” buy ranking from the Monterey Bay Aquarium’s Seafood Watch program. Verlasso offers premium salmon raised in harmony with the natural environment, and is leading the way to a new environmental stewardship.

Scott and Nick discussed a range of sustainable seafood topics including:

  • Are our oceans “tapped out”? It has been reported that more than 85% of our wild fish are harvested at or above their sustainable limits.  What does the future hold?
  • The world’s population is growing. How will we continue to serve everyone? 
  • Verlasso believes that when food is raised really well, it tastes great. How exactly should fish be raised? 

If you have remaining questions, please tweet us @triplepundit and use the hashtag #3pChat.

If you missed the conversation, you can watch it right here or on our YouTube channel.

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June 4: HP Live Twitter Chat from #SB14sd

Marissa Rosen
| Tuesday May 27th, 2014 | 0 Comments


Join us at #livingprogress on June 4, 2014 at 8am PT/11am ET.

How does a company that has been practicing responsible citizenship for 75 years drive even more impact for people, the economy and the environment? By making its citizenship efforts and business strategy fully and inextricably intertwined.

HP calls it Living Progress—the way the company is creating a better future for everyone through its actions and innovations. The framework helps the company, which has evolved nimbly as technology and consumer preferences shift, think about how they do business and how their people and technology come together to solve society’s toughest challenges. In fact, Living Progress for HP today is a wholly integrated approach to business that simultaneously drives human, economic, and environmental progress. It’s how the company advances the overall health and well-being of people, helps businesses and economies thrive, and works to strengthen the environment as they grow.


There are big challenges facing our world today, including a rapidly growing population, effects of climate change, economic instability, and global health crises. But challenges present opportunities for action and innovation by companies. And with the talent and resources at their disposal, businesses can make a positive impact in a more scalable—and often innovative—manner than other institutions.

During the week of June 2, 2014, HP will explore how best to address some of these challenges with other leading companies and thought leaders gathered in the HP Living Progress Exchange at Sustainable Brands 14, in San Diego, California. Each day, the group will explore key issues and brainstorm solutions to help advance human, economic and environmental progress.

You can have a seat at the table at 8 a.m. PT/11 a.m. ET on June 4 by joining Aman Singh, CSRwire’s Editorial Director and Nick Aster, Founder and Publisher of TriplePundit, in conversation with Chris Librie, Senior Director, Strategy and Communications, HP Corporate Affairs, live from the HP Living Progress Exchange at Sustainable Brands.

Among the issues we will explore:

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Stories & Beer on Zero Deforestation

Marissa Rosen
| Thursday May 22nd, 2014 | 0 Comments

At last night’s “Stories & Beer Fireside Chat”, TriplePundit’s Founder, Nick Aster, talked with Sara Santiago, Phil Covington, and Miriam Swaffer about the issue of deforestation, and how companies and NGOs are working together to end it.

In the past two years, we’ve seen rapid and unanticipated changes in the forestry sector, as prominent pulp, paper, and palm oil suppliers have committed to zero-deforestation policies. These commitments were made, in large part, due to years of strategic campaigning by international and local NGOs. In 2014, many brands have in turn adopted zero-deforestation policies. As a result, we are seeing a new norm of zero-deforestation in supply chains, launching us into a global movement toward protecting the rainforests of Southeast Asia.

In this month’s “Stories and Beer”, we discussed the implications of these policies, the critical partnerships of NGOs and companies to uphold them, and the road ahead.


6:30 – 7:00 – beers and networking
7:00 – 8:00 – fireside chat and Q&A
8:00 – 8:30 – networking

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McDonald’s Twitter Chat Recap: #McDsustainability

Marissa Rosen
| Friday May 16th, 2014 | 0 Comments

mcdonaldsOur lively #McDsustainability chat with the McDonalds Corporation took place on May 7, 2014.  

For the fast food giant, which restructured its corporate social responsibility (CSR) and sustainability team in 2012 to focus on developing a strategic framework, the process was, shall we say, meaty. Like a well-balanced meal, McDonald’s has put five portions on its CSR plate: Food, Sourcing, Planet, People and Community.

When a multi-national like McDonald’s with a worldwide presence and a complex network of stakeholders creates a CSR strategy, you expect flavor, complexity and challenges. And lots of discussion about the “right” approach.

“Our new CSR framework demonstrates our intent to grow the business while having a positive impact on society,” said Bob Langert, VP of Sustainability at McDonald’s. “Now, more than ever, customers care about their food and where it comes from. They want to know what companies like McDonald’s are doing to improve the world in which they live. Because of our size and scale, we can influence change for the better.”

Here are the Storify highlights from the #McDsustainability Twitter chat with Bob Langert, CSRwire, and our 227 chat participants:

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SAP, BSR and CDP Respond to Remaining Questions from #SustyBiz Twitter Chat

Marissa Rosen
| Thursday May 15th, 2014 | 0 Comments

SustyBiz-CSR-Pick An ongoing debate amongst corporate leaders is the conundrum between sustainability goals and economic growth. Are the two diametrically opposed?

In April, we worked with the CSRwire team to turn this debate into a live Twitter conversation. We chatted at #SustyBiz with SAP‘s Sustainability Chief Peter Graf, BSR‘s CEO Aron Cramer, and CDP‘s Executive Director Nigel Topping. For one hour, we discussed the trials and tribulations of pursuing sustainability, in a dialogue that featured 232 participants contributing 1,388 tweets and more than 9 million impressions.

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