3p Contributor: Marissa Rosen

Marissa Rosen Marissa is the Director of Social Media for TriplePundit. She has a passion for educating stakeholders and the public on sustainability and enjoys utilizing social media to bring online communities together to create business synergies. Marissa has a background in Communications and a Masters in Environmental Studies from the University of Pennsylvania. Connect with her on Twitter at @MarissaR1 or via email at marissa@triplepundit.com.

Recent Articles

Recap: #3pChat on Sustainable Seafood

Marissa Rosen
| Sunday May 11th, 2014 | 1 Comment

3931139398_45a91aa9fd_z On Thursday, May 8, we hosted a series-focused Tweet Jam, which was one of our highest-impact, and most well-attended online chats to date. If you haven’t yet seen our ongoing sustainable seafood series, please check it out.

Our sponsors Future of Fish, Bell AquacultureVerlasso Salmon, Fish Choice and Seafood Watch, along with TriplePundit’s writing staff, have been contributing their insights on the subject, and this Twitter Chat allowed us to expand upon and explore the issues in more detail.

Participating organizations included Oceana, Ocean Conservancy, Environmental Defense Fund, Blue Ocean Institute, BlueYou Consulting, Upwell, Sea to Table, Chefs Collaborative, The Terramar Project, and numerous others. Our four distinguished panelists were:

  • George H. Leonard – Chief Scientist, Ocean Conservancy – @GeorgeHLeonard
  • Tim Fitzgerald – Environmental Defense Fund Oceans Program, Senior Advisor – @hawaiifitz 
  • Jason Simas – iPura Foods, Director of Communications – @iPura
  • Clare Leschin-Hoar – Independent Food Writer / Journalist – @c_leschin 

Instead of sharing a recap of the larger conversation, we’ve decided to narrow this Storify down to “further reading” links shared in the chat for your continued learning. To see the full conversation, please follow the #3pChat hashtag on Twitter. 

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Follow Along Live on our #3pChat Tweet Jam: Sustainable Seafood

Marissa Rosen
| Thursday May 8th, 2014 | 0 Comments

3p-tweet-jamIn March, we hosted our first #3pChat Tweet Jam on sustainable fashion, featuring prominent sustainable designers and merchandisers from around the world.

Now, on Thursday, May 8th; 12 Noon PST / 3pm EST, we’re bringing you our second large “Tweet Jam” on sustainable seafood. We have been running a special sponsored series on the topic for the past several weeks, and now it’s time to invite a few experts in for a live conversation, in which you can participate!

Questions of discussion will include:

  • The future of “wild” fish, and aquaculture as a solution?
  • The efficiency of labeling and consumer responses?
  • Do diners care? Can the restaurant industry play a part?
  • What is the role of businesses? NGOs? Government?


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TODAY: Join Us for a Twitter Chat with McDonald’s Corporation

Marissa Rosen
| Wednesday May 7th, 2014 | 2 Comments

McDonald's Journey for Good#McDSustainability will take place on May 7, 2014 at 10am PST / 1pm EST. Join us for a lively discussion with McDonald’s! 

When a company like McDonald’s with a worldwide presence and a complex network of stakeholders creates a corporate social responsibility (CSR) strategy, you expect flavor, complexity and challenges. And lots of discussion about the “right” approach.

For the fast food giant, which restructured its CSR and sustainability team in 2012 to focus on developing a strategic framework, the process was, shall we say, meaty. Like a well-balanced meal, McDonald’s has put five portions on its CSR plate: Food, Sourcing, Planet, People and Community.

The company’s aspirational goals for 2020 include:

  • Supporting sustainable beef production by collaborating to develop global principles and criteria
  • Increasing the amount of in-restaurant recycling by 50% at company-owned restaurants
  • Developing goals to reduce sodium, sugar, saturated fat or calories across the menu

“Our new CSR framework demonstrates our intent to grow the business while having a positive impact on society,” said Bob Langert, VP of Sustainability at McDonald’s. “Now, more than ever, customers care about their food and where it comes from. They want to know what companies like McDonald’s are doing to improve the world in which they live. Because of our size and scale, we can influence change for the better.”

Using the 2012-2013 CSR and Sustainability Report as a foundation, TriplePundit’s Nick Aster and CSRwire’s Aman Singh will host a live conversation on May 7, 2014, with Bob Langert, a 30-year McDonald’s veteran and passionate proponent of context and materiality.


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Twitter Chat Recap: #GenMillsSusty with General Mills

Marissa Rosen
| Thursday May 1st, 2014 | 0 Comments

GenMillsSustyWhat does sustainable sourcing involve for a global company like General Mills, and how can food companies source their ingredients most sustainably to protect the resources and communities upon which their businesses depend?

These commitments and goals are what we discussed with General Mills Chief Sustainability Officer Jerry Lynch and General Mills Sourcing Director Steve Peterson in a joint TriplePundit and CSRwire live Twitter chat on April 23, 2014.

The conversation explored upstream impacts, water usage in the supply chain and operations, and how supply chains spread across the developed and developing world shift General Mills’ sustainable sourcing approach. 

Didn’t have a chance to participate? We’ve got the bulk of the chat re-capped here in Storify:

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3p Interview: Brad Molotsky, Executive Vice President, Brandywine Realty Trust

Marissa Rosen
| Wednesday April 30th, 2014 | 1 Comment

Brad Twitter PicEvery Wednesday, TriplePundit takes 30 minutes or so to chat with an interesting leader in the sustainable business movement. These chats are broadcast on our Google+ channel and embedded via YouTube right here on 3p.

On Wednesday, April 30th, Nick Aster hosted a live Google Chat with Brad Molotsky. Brad is the Executive Vice President, General Counsel and Secretary of Brandywine Realty Trust, a NYSE listed real estate investment trust, and is the co-creator of the Brandywine Environments sustainability initiative. Brandywine specializes in the ownership, management, leasing and development of class-A commercial office properties in selected markets throughout the United States, owning and managing over 36 million square feet of office product.

During this Google Chat interview, Brad told us about the specific ways he’s incorporating Brandywine’s sustainability goals into the business and how this work pays off. We learned about industry-wide organizations like the Real Estate Roundtable, what can be accomplished by partnering with others, what’s been achieved, and what the future holds.

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TODAY: Twitter Chat with Heineken: What Does It Mean to Brew a Better Future?

Marissa Rosen
| Wednesday April 30th, 2014 | 0 Comments

Join TriplePundit and CSRwire at #BaBF for a live Twitter Chat with HEINEKEN on April 30, 2014 at 8am PST / 11am EST / 5pm CETtwitter-heineken

We’re thrilled to announce another live twitter chat in partnership with CSRwire on April 30 featuring Heineken in conjunction with the release of the company’s latest sustainability report.

Heineken proclaims that sustainability has been an integral part of business operations throughout its 150-year history. Now, in 2014, the beer giant’s commitments are coming to life through its Brewing a Better Future (BaBF) Program and its long-term approach to creating shared, sustainable value in four areas that it can impact directly: protecting water resources, reducing carbon emissions, sourcing sustainably and advocating responsible consumption.

Heineken recently published its 2013 Sustainability Report, which outlines the company’s progress on the way to meet its 2020 sustainability commitments. The full 2013 report can be viewed at sustainabilityreport.heineken.com. A summary of the details can be seen on TriplePundit’s Podium.


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Thanks for Recognizing Your Favorite B Corps in TriplePundit’s #BtheChange Contest

Marissa Rosen
| Wednesday April 30th, 2014 | 0 Comments

b-corp_logosHere at TriplePundit, we’ve certainly written a lot about Certified B Corps over the years, and we recently became a member of the community ourselves – joining more than 950 other forward-thinking companies that are working to create positive impacts across the triple bottom line.

Last week, we put out a social media challenge asking you to tell us about your favorite #BCorp for the chance to win a $100 gift card to Indigenous Designs. We were overwhelmed with the overall response! Here is just a sampling of the businesses that were nominated by you:

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TODAY – Twitter Chat: General Mills with TriplePundit and CSRwire

Marissa Rosen
| Wednesday April 23rd, 2014 | 0 Comments


Join #GenMillsSusty on Apr. 23, 2014 at 12pm PST.

How can food companies source their ingredients most sustainably – and protect the resources and communities upon which their businesses depend?

On April 16th, General Mills marked its 44th anniversary with the release of its 2014 CSR report – voluntarily disclosing progress on its social and environmental goals – including sustainably sourcing 100 percent of its 10 priority ingredients by 2020. That represents more than 50 percent of the company’s annual raw material purchases and includes oats, wheat, dairy, palm oil, cocoa and vanilla, among others.

The challenge ahead is significant. From finding the right partners to improving farmers’ profitability and the sustainability of their farming techniques, General Mills will need to not only focus on immediate social and environmental impact but also on sustaining its business for the long-term?

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Annual 3p Readership Survey Results

Marissa Rosen
| Monday April 21st, 2014 | 0 Comments

correspondentWe would like to take a moment to thank those of you who participated in our annual readership survey. Overall, we received a plethora of positive comments and thoughtful insights on what is both enjoyed and desired for the future.

Our insight into our audience demographics shows that our readers are a very diverse group; we are serving a range of thought leaders on sustainability topics across the public and private sectors. It’s nearly a split between corporate executives, NGOs, and MBA and other students!

Feedback also shows us that you’d like to continue to see practical tips and opportunities to engage in education around sustainable business.

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Recap – Stories and Beer: Farm-to-Bottle Entrepreneurship

Marissa Rosen
| Thursday April 17th, 2014 | 0 Comments


It’s time for another Stories and Beer Fireside Chat on Thursday, April 17 at 6:30pm Pacific (9:30 Eastern) at the Impact HUB San Francisco – and online via web cam.

Please join us in person at Impact HUB SF – or online – for our latest “Stories & Beer Fireside Chat” on Thursday, April 17th at 6:30pm when TriplePundit’s Founder, Nick Aster, will be chatting with Damien Fagan and Jesse Friedman of Almanac Brewery.

In this chat, we’ll talk with beer entrepreneurs whose farm-to-bottle practices aim to revolutionize the big environmental impacts within the industry. Damien & Jesse will share their entrepreneurial stories about what it’s like to compete with the big boys. The chat will be valuable to anyone interested engaged in changing an industry, or just interested in enjoying a responsibly produced beer.

Video will start about 7pm pacific, but don’t worry you can watch any time after that:

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Video Interview: Justin Bakule; Exec. Director, Shared Value Initiative

Marissa Rosen
| Wednesday April 16th, 2014 | 1 Comment

Justin Bakule

Every Wednesday, TriplePundit takes 30 minutes or so to chat with an interesting leader in the sustainable business movement. These chats are broadcast on our Google+ channel and embedded via YouTube right here on 3p.

Today, TriplePundit’s Founder, Nick Aster, spoke with Justin Bakule, Executive Director of the Shared Value Initiative.

Justin is responsible for the overall strategic direction and management of the Initiative, and works closely with major corporate, civil society, government and academic stakeholders in order to track and influence the development and capture of shared value research, the shared value idea in practice, and the growing global community of practitioners.


Many viewers around the world chimed in to the conversation on Twitter with #3pChat!

If you missed it, you can learn about the Shared Value Initiative right here or on our YouTube channel.

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Can Corporate Sustainability & Economic Growth Coexist? A Twitter Chat With SAP, BSR and CDP

Marissa Rosen
| Friday April 11th, 2014 | 0 Comments

tweet-jam-sapJoin TriplePundit and CSRwire at #SustyBiz TODAY at 8am PT/11am ET live on this page or on Twitter.

What does it mean for a technology company to lead with sustainability? How can technology companies leverage their expertise and scale to make exponential social and environmental impact? Moreover, how do you sustain your impact while growing your business? In its second SAP Integrated Report , SAP announced “plans to power all its data centers and facilities globally with 100 percent renewable electricity” as well as a shift to a cloud business model, which it predicts will also help “eliminate carbon emissions caused by its customers’ systems by moving them into SAP’s green cloud.

The “green cloud” might sound geeky and industrial to many – especially when companies like Intel are busy making extraordinary commitments to reduce their footprint – but it does address the sustainability conundrum many corporations face on its head: how do you wrap your consumer into your sustainability strategy and attempt to minimize their footprint as well?

The answer isn’t simple, even for a company like SAP that has lead with sustainability for years by committing to ambitious goals and transparently reporting against them via an interactive sustainability platform and early adoption of integrated reporting.

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A 3p Chat w/ David Gottfried; Founder, USGBC & World Green Building Council

Marissa Rosen
| Wednesday April 2nd, 2014 | 2 Comments

David-GottfriedEvery Wednesday, TriplePundit takes 30 minutes or so to chat with an interesting leader in the sustainable business movement. These chats are broadcast on our Google+ channel and embedded via YouTube right here on 3p.

David Gottfried is a catalyst for transformation. His work has impacted the global building industry more than almost any other, having founded both the U.S. Green Building Council and World Green Building Council, with GBCs in 100 countries.

In our Google Chat series this week, TriplePundit’s Founder and Publisher, Nick Aster, interviewed David Gottfried about the LEED accreditation program and the state of the global green building movement.

If you missed the conversation, you can watch it right here or on our YouTube channel.


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A World Water Day-Themed Google Chat w/ Michael Kobori, VP of Sustainability, Levi Strauss & Co.

Marissa Rosen
| Friday March 21st, 2014 | 2 Comments

KoboriEvery Week, TriplePundit takes 30 minutes or so to chat with an interesting leader in the sustainable business movement. These chats are broadcast on our Google+ channel and embedded via YouTube right here on 3p.

[Register Here]

On Friday, March 21st at Noon Pacific / 3:00pm EST, TriplePundit’s Founder and Publisher, Nick Aster, spoke with Michael Kobori, Vice President of Sustainability at Levi Strauss & Co. 

This special chat coincided with the week of World Water Day, and the overarching theme focused on the role of resource conservation in sustainable fashion. Michael provided an overview of Levi Strauss & Co.’s lifecycle assessment strategy (including why the jean manufacturer is focusing on water), product innovations like Water<Less, the company’s involvement with Better Cotton, how LS&Co. is changing processes (including recycled water efforts in the finishing process), and the importance of changing consumer habits.

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3p Google Chat with Ford Motor Co., DTE Energy Company & GE Ecomagination

Marissa Rosen
| Thursday March 20th, 2014 | 4 Comments


Please join us for  special edition of our Weekly Google Chats on March 20th. These chats are broadcast on our Google+ channel and embedded via YouTube right here on 3p.

On Thursday, March 20th at Noon PST (3pm EST), TriplePundit’s Founder and Publisher, Nick Aster, spoke with Mike Tinskey, Ford Motor Company’s Global Director Electrification and Infrastructure; Haukur (Hawk) Asgeirsson, Manager of Power Systems Technologies at DTE Energy Company; and Deb Frodl, Global Executive Director of General Electric’s Ecomagination.

Developing reliable and sustainable energy sources has emerged as one of the great global challenges of our time. From the power necessary to run our homes to new innovations in the generation of renewables, business leaders across the globe are creating approaches that are reshaping the way we source and use energy. Businesses and vehicles are beginning to use smart technology to become more efficient, and the next generation of Ford’s electrified plug-in vehicles may not even require a plug at all.

Nick talked with Mike, Hawk, and Deb about auto manufacturers’ new product development strategies,  the increased deployment of charging stations, and the role of partnerships in advancing the industry.

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