3p Contributor: Mary Mazzoni

Mary Mazzoni Based in Philadelphia, Mary Mazzoni is an editor at TriplePundit. She is also a freelance journalist with a passion for storytelling and sustainability. Her work has appeared on Earth911, the Huffington Post, Sustainable Brands and The Daily Meal.

Mary is a lifelong vegetarian with an interest in low-waste living, clean tech and food justice. You can contact her at mary@triplepundit.com or @mary_mazzoni on Twitter.

Recent Articles

Tell Us About Your Favorite B Corp for a Chance to Win $100 at Indigenous

Mary Mazzoni
| Friday April 18th, 2014 | 0 Comments

B-the-Change-StampWith a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.

According to the nonprofit B Lab, “B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk.”

We at Triple Pundit received our B Corporation status last month — joining more than 950 other forward-thinking companies across all industries that are are well known for their positive impacts on both people and planet.

Now, we want to hear from you. What’s your favorite B Corp? Tell us about it on social media for a chance to win a $100 gift card to Indigenous.

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3p Weekend: 10 Clever (and Conscious) Ad Campaigns That Won the Internet

Mary Mazzoni
| Friday April 11th, 2014 | 0 Comments
Click to enlarge

Click to enlarge

With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every FridayTriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.

It’s tough to deliver a truly great ad campaign these days.  The good news is that despite an an ever-expanding sea of competition, ads that appeal to social consciousness are cutting through the crowd. With that in mind, this week we’re featuring 10 clever and socially conscious ad campaigns that won the Internet.

1. U.N. Women’s Autocomplete campaign

Released late last year, this ad campaign rocked the Web by featuring portraits of women with discriminatory Google autocomplete results covering their mouths. The campaign, developed as a creative idea for U.N. Women by Memac Ogilvy and Mather Dubai, features portraits of women with autocomplete results for search terms like “women should” and “women shouldn’t” covering their mouths. The results were disturbing, with responses like women should “be in the kitchen” and women shouldn’t “have rights.”

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3p Weekend: 10 Companies You May Be Surprised Still Manufacture in the U.S.

Mary Mazzoni
| Friday April 4th, 2014 | 1 Comment

6086524367_46261c3e10_zWith a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.

“Made in the U.S.A” isn’t exactly the norm these days. More than 97 percent of apparel and 98 percent of shoes sold in the U.S. are made overseas, compared to 5 percent in the 1960s. Nevertheless, a 2013 poll found that 78 percent of Americans would rather buy an American product if given the opportunity.

We can all rattle off a few small, niche companies that manufacture on this side of the pond (and everyone knows those Chryslers are “Imported from Detroit”), but do any other big names manufacture in the U.S. anymore? Surprisingly, yes. 

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Interview: Brandon Tidwell on Darden Restaurants’ 2013 Citizenship Update

Mary Mazzoni
| Thursday April 3rd, 2014 | 0 Comments

Darden Harvest1Earlier this year, Darden Restaurants, the Fortune 500 restaurant giant known for brands like Red Lobster, Olive Garden, LongHorn Steakhouse and Bahama Breeze, released its 2013 Citizenship Update – which includes some pretty impressive numbers related to sustainability, culture and corporate social responsibility (CSR). With more than 2,100 restaurants in its portfolio, the world’s largest full-service restaurant operating company is making it clear that sustainability is a priority in its latest report.

Thanks to water reduction efforts that have been in place since 2009, Darden achieved its water reduction goal of 15 percent less per restaurant two years early. The company also set a goal to shrink energy use by 15 percent per restaurant by 2015 (compared to a 2008 baseline), which it is well on the way to achieving with a 12.3 percent drop as of last year, according the update.

As of 2013, the company’s Darden Harvest program, which sends fresh food that isn’t served to community food banks across the U.S. and Canada, has donated more than 66 million pounds of food with a fair market value of nearly $600 million since its inception in 2004. The company is also making waves in sustainable seafood sourcing, an increasingly important issue as ocean health concerns mount. Last year Darden bought 100 percent of its shrimp, 85 percent of its salmon and 80 percent of its tilapia and catfish according to the Global Aquaculture Alliance Standards.

I recently the chance to chat with Brandon Tidwell, manager of sustainability for Darden Restaurants, about the latest Citizenship Update and where the company is headed when it comes to sustainability.

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3p Weekend: 5 Celeb-Backed Green Marketing Campaigns We Can Actually Get Behind

Mary Mazzoni
| Friday March 28th, 2014 | 1 Comment
Oscar-nominated actor and longtime environmentalist Leonardo DiCaprio recently purchased an EV racing team to inspire drivers to go electric.

Oscar-nominated actor and longtime environmentalist Leonardo DiCaprio recently purchased an EV racing team to inspire drivers to go electric.

With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.

Celeb-backed environmental campaigns are often sigh-inducing displays of greenwashing, but we’re all for giving a pat on the back when things are done right. Campaigns incorporating celebrities can bring the conversation to a far wider audience — an ultimate necessity if we hope to move the needle forward on issues like climate change and ocean health. With that in mind, this week we rounded up five celebrity-backed green marketing campaigns that we can actually get behind.

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Transparent Panels Signal the Future of the Solar Industry

Mary Mazzoni
| Thursday March 27th, 2014 | 4 Comments
The ultra-thin, 40 percent transparent solar cells unveiled by German manufacturer Heliatek lend themselves perfectly to the integration between glass panes to help buildings become carbon neutral.

The ultra-thin, 40 percent transparent solar cells unveiled by German manufacturer Heliatek lend themselves perfectly to the integration between glass panes to help buildings become carbon neutral.

Imagine a world where every glass surface produces solar power. You’d wake up to the alarm on your fully-charged smartphone, pluck it off the windowsill and hop into a hot shower — courtesy of a solar water heating system powered by your enclosed patio. You stroll out to your electric vehicle and flip on the radio, powered by your sun roof, and head off to your net-zero office building — which skirts the grid thanks to its majestic floor-to-ceiling windows.

This scenario may sound like science fiction, but recent developments in solar technology suggest that it barely scratches the surface of where the industry may be headed in the coming decade. Earlier this week, German solar company Heliatek unveiled a 40 percent transparent organic solar cell that’s ideal for generating energy from windows, façades and glass car roofs.

The development holds potentially groundbreaking implications for the new generation of net-zero smart buildings, as well as the alleviation of electric vehicle range anxiety.

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3p Weekend: 8 New Electric Vehicles and Plug-Ins We Can’t Wait to Drive

Mary Mazzoni
| Friday March 21st, 2014 | 0 Comments
The BMW i8, set to ship in June 2014.

The BMW i8, set to ship in June 2014.

With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.

Electric vehicles and plug-in hybrids are inching closer to the mainstream. U.S. plug-in electric and hybrid vehicle sales nearly doubled in 2013, and EV production worldwide is projected to increase by 67 percent this year. Almost all automakers have at least one electric vehicle in their portfolios, and some truly drool-worthy rides are set to hit the market in 2014. Everyone has their favorites, but here are eight new EVs and plug-ins that we can’t wait to drive.

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‘B the Change’: 92 B Corps Honored as ‘Best for the World’

Mary Mazzoni
| Thursday March 20th, 2014 | 0 Comments

B the Change StampAccording to the nonprofit B Lab, “B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk.”

B Corp certification does not confer legal standing and is completely voluntary. However, it does provide the validation of an independent body acknowledging that the company has met a responsibility performance standard — and B Corps across all industries are well known for positive impacts on both people and planet. We at Triple Pundit received our B Corporation status earlier this month — joining more than 900 other forward-thinking companies.

Yesterday, the Wayne, Pa.-based B Lab honored 92 of these global companies for creating the most positive overall social and environmental impact with the release of its third annual “B Corp Best for the World” list. Including companies from 31 different industries, the list honors businesses that earned an overall score in the top 10 percent of all B Corps on the B Impact Assessment, a comprehensive assessment developed by B Lab that rates a company’s impact on its workers, community and the environment.

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3p Weekend: 7 Booming Job Sectors Fueling America’s Green Economy

Mary Mazzoni
| Friday March 14th, 2014 | 0 Comments
Freer Water Control and Improvement District (FWCID) Manager Diana Adame tests for arsenic using a test strip.

Freer Water Control and Improvement District (FWCID) Manager Diana Adame tests for arsenic using a test strip.

With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.

Before we get on to this week’s 3p Weekend, let’s pose a question: What is a green job? It’s a simple question but one that has no official answer. In March 2012, the Bureau of Labor Statistics (BLS) took a crack at defining green jobs and calculating their saturation in the market in a detailed survey of the green economy. There are some limitations to their definition, but it’s consistent with most that came before it (and it makes sense to us for the most part). So, let’s decide to use it as our go-to for this list.

Now that we’ve gotten that out of the way, let’s move on to the fun part: It’s tough to deny that the green jobs sector is making waves across the country, even as overall unemployment rates are slow to decline. BLS determined that green employment is growing at a faster rate than the overall economy, with no sign of slowing down anytime soon.

The saturation of green jobs is growing across all industries, but a select few are leading the charge. Read on for seven booming green job sectors set to explode in the 21st century. 

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How the Power of Story Can Save Our Oceans

Mary Mazzoni
| Wednesday March 12th, 2014 | 1 Comment

Boat

This is the first in our new series of articles on Sustainable Seafood. Please follow along on our main landing page here

In many ways, the ocean is an open history book — relaying grim tales of waste, pollution and shortsighted management of our planet’s natural resources. The ocean covers 71 percent of the Earth’s surface and contains 97 percent of its water, yet a growing number of factors continue to threaten the health of our oceans and, by extension, the sustainable future of our planet.

As the Earth warms, so do the oceans — causing increasing rates of acidification that concern scientists and lawmakers alike. President Barack Obama noted acidification as a key climate-related concern in an Executive Order he issued last year urging Americans to embrace climate change awareness. Scientists note that acidification has happened before in Earth’s history — but never at such rapid rate. The most comparable event, which took place about 65 million years ago, is estimated to be 10 times slower than current acidification.

Though human activity indirectly impacts ocean health through climate change, direct actions may pose even greater concerns. To keep up with demand for certain species, massive commercial fishing vessels empty large swaths of water in one pass, then simply move on to another. Known as overfishing, the serial depletion of fish populations that leaves few adult fish to repopulate the seas, this phenomenon poses a real and imminent threat to ocean biodiversity — which could endanger sea life all the way up the food chain and have potentially devastating effects on underwater ecosystems. Meanwhile, currents draw millions of tons of trash to an area the size of Texas in the Pacific Ocean, known as the North Pacific Gyre or trash vortex, where it swirls in perpetuity and grows larger by the day.

Outspoken consumer advocacy, thoughtful legislation and greater industry transparency can go a long way to ensuring a healthier ocean for our children. But another factor may play an even greater role in determining a brighter future for the world’s fish — the power of story.

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3p Weekend: 8 Clean Tech Trends to Watch in 2014

Mary Mazzoni
| Friday March 7th, 2014 | 1 Comment
A supporter of climate action holds up a sign at the Walk Against Warming in Melbourne, Australia in 2007. A great deal has changed in clean tech since then.

A supporter of climate action holds up a sign at the Walk Against Warming in Melbourne, Australia in 2007. A great deal has changed in clean tech since then.

With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.

Clean tech is a hot topic in sustainable business – combining sustainable thinking with high technology. To make sure you don’t miss a thing, this week we rounded up eight clean tech trends to watch in 2014. Have something to add? Tell us about it in the comments. 

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3p Weekend: 10 U.S. Companies That Pay Above Minimum Wage

Mary Mazzoni
| Friday February 28th, 2014 | 7 Comments
Fast food workers strike for higher wages in New York City last summer.

Fast food workers strike for higher wages in New York City last summer.

With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday (starting today) TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.

With the federal minimum wage increase a hot topic on everyone’s mind, this week we rounded up 10 U.S. companies that pay each of their employees a living wage. You may be surprised by who made the list.

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The Higg 2.0 Index and the Journey to an Industry-Wide Sustainable Apparel Standard

Mary Mazzoni
| Wednesday February 19th, 2014 | 1 Comment
Click to enlarge

Click to enlarge

Released in July 2012 by the Sustainable Apparel Coalition (SAC), the Higg Index is a sustainability measurement tool that allows apparel companies to measure the impacts of their products across the value chain. Late last year, the SAC–a trade organization comprised of brands, retailers and manufacturers–announced an updated version of the index reflecting 18 months of development effort.

As we prepare to explore the environmental and social impact of fashion in an in-depth, four-month series, we thought it would be a good idea to take a closer look at the Higg Index 2.0.

The SAC represents companies totaling nearly 40 percent of the apparel and footwear market, Executive Director Jason Kibbey told TriplePundit, and the index is already being widely adopted at all levels of the value chain, so its reach and relevancy is clear.

As more companies jump on board, could the index inspire industry-wide sustainability standards? And what would this mean for the future of sustainable apparel?

What’s new in Higg 2.0?

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Sustainable Design in Masdar City: Photo Essay

Mary Mazzoni
| Monday February 3rd, 2014 | 0 Comments

A modern take on ancient architectureFor those interested in design, architecture and sustainability, Masdar City is something of a living museum: Everywhere the eye wanders, something new and intriguing makes it stop and look twice. I felt as if I could spend weeks poring over every crevice, examining each facade and gently running my fingers over whatever curious material sparked my interest.

Some have criticized Abu Dhabi’s low-carbon eco-city for just this phenomenon – calling it everything from “a green Disneyland” to a playground for tourists and the rich. But the fact remains that the city is an experiment. Tailored specifically to Abu Dhabi’s harsh desert climate, it is a testament to what’s possible if sustainability is placed at the core of urban planning – rather than tossed in as an afterthought. Masdar is upfront about the fact that it’s willing to entertain multiple approaches and technologies. As a general rule with such experimental projects, some methods work, and others don’t.

It’s also worth mentioning that, as one of the most oil rich nations in the world, Abu Dhabi doesn’t have to do this. Its government didn’t have to invest in Masdar, the nation’s renewable energy company, or put its dollars behind the city in the first place. But the fact that it’s doing so, and that the UAE has an integrated approach to sourcing 7 percent of its energy from renewables by 2020, speaks volumes about how proactively the emirate is addressing the reality that one day the oil will run out – a lesson large swaths of the Western world could stand to observe. 

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Refurbished Wind Turbines to Power the Developing World at a Profit

Mary Mazzoni
| Thursday January 30th, 2014 | 1 Comment

V47 at Silkeborgvej 15 Farre 8472 Sporup DenmarkThe rise of the developing world was a recurring theme at this year’s Abu Dhabi Sustainability Week. The event’s opening ceremony featured a panel on development in Africa, where Dr. Sultan Ahmed Al Jaber, Minister of State in the United Arab Emirates, and three African heads of state predicted rapid urbanization and economic growth across the continent in the coming decade.

The need is great as more than 1.3 billion people around the world currently live without access to electricity. Two-thirds of those that have access to electricity get it from fossil fuels. With fossil fuel prices fluctuating and demand on the rise, energy costs are sent soaring in large swaths of the developing world – meaning those who can’t foot the bill are often left behind.

As energy demands increase to keep pace with forthcoming economic booms, devising a solution that meets these needs sustainably may prove not only an environmental win, but also a sound business decision for organizations that get in on the ground floor.

Formally announced in a panel discussion at the World Future Energy Summit in Abu Dhabi last week, the commercially-based Wind for Prosperity initiative claims to have devised just such a solution.

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