Smith School of Business

The posts on this page are contributed by students from the University of Maryland's Robert H. Smith School of Business in conjunction with the newly launched Center for Social Value Creation. The center's mission is to develop leaders with a deep sense of individual responsibility and the knowledge to use business as a vehicle for social change. These posts are a way to continue the dialogue outside of the classroom and share the viewpoints of Smith students on the challenges and opportunities of triple bottom line thinking.

Recent Articles

What Makes a Business “Social”?

| Friday September 25th, 2009 | 0 Comments

social-businessBy: Scott Shuffield

“Service to society, guided by well-articulated values, is not just ‘nice to do’ but an integral part of the business models for companies.” – from SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good by Rosabeth Moss Kanter

Years ago, Sam Palmisano, CEO of IBM, told the board of directors that he wanted to invite all 400,000 IBM employees to a WebChat allowing them to discuss IBM’s values and take account of the employees’ opinions. A prominent member of the board stood up and asked, “Isn’t this socialism?” Some people might expect that reaction and even argue that such a venture isn’t acceptable, not Rosabeth Moss Kanter.

As Kanter argued during a forum held by Center for Social Value Creation (a part of the Smith School of Business at the University of Maryland), a sense of purpose beyond monetary compensation motivates people and will even increase a company’s profit. When IBM’s Palmisano asked employees to contribute to the direction of the company, it allowed them to put a stake in the business and allowed their emotions to get involved. Kanter suggested that the culture Palmisano created at IBM helped it fare better than most during the recent global financial meltdown.

But just asking employees for their input won’t suffice to inspire innovation. After asking for their input, IBM made sure to actually do the good things their employees recommended. For example, when a new plan for using idle computer power to create a supercomputer came from IBM’s research and development, the first thing IBM did was make it public (a.k.a. free!). Creating, IBM invested in a program that allows people like researchers to access a supercomputer to do advanced calculations that would take years on a single computer. It’s a really cool concept and I encourage you to check out the site.

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Maryland’s Smith School Launches Center for Social Value Creation

| Friday September 25th, 2009 | 1 Comment

By Deepa Janakiraman


Two hundred and fifty students, industry experts, entrepreneurs, professors and social value creators came together at Ronald Reagan Building in Washington today for the grand launch of Center for Social Value Creation (csvc) at Robert H. Smith School of Business.

Dean Anand introduced the center with a comment that “In the business school we have a responsibility to create responsible leaders”. Although he commented the school is a little behind in starting the center, he promptly recognized that the students and faculty are already creating social value by many means -Especially via involvement with Net Impact, Smith School Energy Club, CIBER, Green, sustainable and social corporate responsibility clubs and more.

Today’s forum on leadership for a better world will be covered by three current University of Maryland students here on 3p, check back for updates throughout the day.

Deepa Janakiraman is a MBA student at Robert H. Smith School and works at Booz Allen Hamilton as an associate. An avid traveler and photographer and writes travel blogs at

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