Nayelli Gonzalez

Nayelli Gonzalez is the Director of Marketing & Communications at Conveners.org, a capacity building organization that serves impact-focused conveners and accelerators. A sustainability innovation strategist and storyteller dedicated to purpose-driven work, Nayelli has advised startups, small businesses and Fortune 500 companies to drive engagement and amplify positive impact in the world. A trained journalist with an MBA, she writes on sustainable business and social impact trends for a variety of publications.

How Memes Can Help Save the World

A viral social media campaign, #ClimateChangeIsReal, launched on Earth Day this year and discussed at a SXSW Eco workshop this week, taps into people’s fascination with celebrity culture and memes to raise awareness about climate change and make climate action mainstream.

GoodCorps Survey Evaluates How Consumers Understand Goodness

Ask anyone who’s launched a sustainable brand, and they might tell you that what consumers say they’ll do to support social and environmental causes and what’s reflected at the cash register are sometimes two different stories. According to social impact consultancy GoodCorps, the disconnect between sustainable words and actions might be better understood by asking consumers a fairly simple question: What makes a brand good?

Sustainable Hangers Divert Waste from Landfills

Starting next month, billions of one-use, virgin plastic hangers now going into landfills each year will be replaced by greener hangers through a shipping and retailing program. Made from 100 percent FSC-certified recycled fiberboard and soy-based inks, the innovative new hangers are are recyclable, compostable and biodegradable.

New Film Documents the True Cost of Fashion

For two years following the tragic Rana Plaza factory collapse in Bangladesh, filmmaker Andrew Morgan devoted himself to documenting the untold story of the people and places that pay the price for the clothes we wear – the result of which is the documentary film “The True Cost,” which premiers worldwide today.

Supply Chain Sustainability Takes Center Stage in Cannes

The Cannes red carpet is more about glitz than sustainable fashion. Kering, the official fashion partner of the annual international film festival, might change that. Parent to brands such as Volcom, Stella McCartney and Gucci, Kering is the first multinational company to publicly estimate the environmental costs of activities across its entire supply chain.

SPECIAL SERIES: Sustainably Attired

Levi’s Employees are Science Teachers for a Day

Levis Strauss & Co. is teaming up with Project WET Foundation to develop custom water education curriculum and train Levi’s employees to teach young students about water conservation. Called “water ambassadors,” Levi’s employees from San Francisco, Shanghai and Singapore were trained by Project WET to go into classrooms and teach students about their water footprints, all while promoting water literacy and awareness.

SPECIAL SERIES: Creativity & Social Innovation

How Diversity Can Boost Creativity in the Tech Industry

By 2040, one in four Americans will be of Hispanic/Latino origin. If you peer into most Silicon Valley tech companies today (or most Fortune 500 companies, for that matter), the workforce you will see does not at all match current or projected demographic realities. According to organizations such as Code2040, this disparity is not only a business risk – it’s the greatest economic opportunity of our time.