Nayelli Gonzalez

Nayelli Gonzalez is a digital marketing and innovation strategist who uses social data to shape omnichannel storytelling strategies and enhance consumer engagement for mission-driven, sustainable brands around the world. A trained journalist with an MBA, she writes on sustainable business trends for a variety of publications.

A sign outside of Facebook's headquarters in Menlo Park, California. CEO Mark Zuckerberg recently made headlines

What It Means to be a Responsible Tech Company

Throwing money at causes doesn’t solve problems, but it certainly helps. It takes a lot more than dollar signs, though, to create lasting impact and be a truly responsible corporate citizen (tech or not).

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Google Buses Symbolize A Tale of Two Cities

Coined “Google buses,” the long-haul commuter shuttles (most operated by third-party vendors) transport Google, Facebook, Apple, Yahoo and other tech employees day-in and day-out. But not everyone in the Bay Area is happy about their use of public infrastructure.

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Is the Gig Economy Good for Workers?

With all the upside that gigs seem to offer, it’s easy to overlook the impact this is having on local economies and worker well-being.

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How Memes Can Help Save the World

A viral social media campaign, #ClimateChangeIsReal, launched on Earth Day this year and discussed at a SXSW Eco workshop this week, taps into people’s fascination with celebrity culture and memes to raise awareness about climate change and make climate action mainstream.

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GoodCorps Survey Evaluates How Consumers Understand Goodness

Ask anyone who’s launched a sustainable brand, and they might tell you that what consumers say they’ll do to support social and environmental causes and what’s reflected at the cash register are sometimes two different stories. According to social impact consultancy GoodCorps, the disconnect between sustainable words and actions might be better understood by asking consumers a fairly simple question: What makes a brand good?

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Sustainable Hangers Divert Waste from Landfills

Starting next month, billions of one-use, virgin plastic hangers now going into landfills each year will be replaced by greener hangers through a shipping and retailing program. Made from 100 percent FSC-certified recycled fiberboard and soy-based inks, the innovative new hangers are are recyclable, compostable and biodegradable.

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The ROI of San Francisco’s Zero-Waste Program

Seizing an opportunity to conserve resources, reduce environmental impact, and create jobs, the city of San Francisco set a goal in 2002 to achieve zero waste by 2020. Is it working? At what cost?

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Electronics Industry Slow to Move the Needle on Water

With headline-making historic droughts in California, Taiwan and other parts of the world, there’s no denying our current global water crisis. Yet, when it comes to how corporations are mitigating their water risks, some industries are quicker to respond than others.

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Sock Company’s One-for-One Model Helps Homeless Keep Their Feet Dry

Reading the startling fact that socks are the most requested items in homeless shelters was the catalyst that inspired David Heath and Randy Goldberg to found Bombas, a New York City-based sock company that has taken the one-for-one donation model to a new level.

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How Dell is Closing the Loop

Consider this: Less than 15 percent of electronic products are recycled each year. Dell hopes to improve these numbers with its design-for-environment-inspired OptiPlex 3030 and closed loop plastic recycling initiative.

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New Film Documents the True Cost of Fashion

For two years following the tragic Rana Plaza factory collapse in Bangladesh, filmmaker Andrew Morgan devoted himself to documenting the untold story of the people and places that pay the price for the clothes we wear – the result of which is the documentary film “The True Cost,” which premiers worldwide today.

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Supply Chain Sustainability Takes Center Stage in Cannes

The Cannes red carpet is more about glitz than sustainable fashion. Kering, the official fashion partner of the annual international film festival, might change that. Parent to brands such as Volcom, Stella McCartney and Gucci, Kering is the first multinational company to publicly estimate the environmental costs of activities across its entire supply chain.

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Levi’s Employees are Science Teachers for a Day

Levis Strauss & Co. is teaming up with Project WET Foundation to develop custom water education curriculum and train Levi’s employees to teach young students about water conservation. Called “water ambassadors,” Levi’s employees from San Francisco, Shanghai and Singapore were trained by Project WET to go into classrooms and teach students about their water footprints, all while promoting water literacy and awareness.

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How Diversity Can Boost Creativity in the Tech Industry

By 2040, one in four Americans will be of Hispanic/Latino origin. If you peer into most Silicon Valley tech companies today (or most Fortune 500 companies, for that matter), the workforce you will see does not at all match current or projected demographic realities. According to organizations such as Code2040, this disparity is not only a business risk – it’s the greatest economic opportunity of our time.

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Networking and NetWorthing to Success

We spoke with expert networker and professional development facilitator Sarah Michel, the creator of the NetWORTHing process and author of “Perfecting Connecting: A Personal Guide to Mastering Networking in the Workplace,” who shared valuable insights on what it means to be a leader – for oneself and others.