Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media marketing. || ==> For more, see GreenSmithConsulting.com

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Stop Washing Valuable Energy Down the Drain

For most people, it doesn’t even occur to them that there might be something to do about wasted energy from their morning shower, aside from reducing the amount of water used via a low-flow shower head. But Montreal, Canada-based Ecodrain may have a solution.

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CrowdHut: A Bridge From Crowdfunded Idea to In-Hand Reality?

Getting new product ideas funded via sites like Kickstarter is gaining increasing traction. But at the same time, the reality of actually manufacturing the product at scale, let alone run a business, has caused many businesses to stop at the starting block. CrowdHut, with its diverse bank of experts, aims to fill that gap.

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Method Turns Ocean Trash Into Packaging

The Great Pacific Garbage Patch is an enormous ocean island of our trash, sitting between Japan and California. Up until now, nobody’s know what to do with all that waste. Method has now created recycled packaging that uses plastic waste collected in Hawaii, a frequent end point for GPGP waste.

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Kickstarter Phenomenon ReadySet: A Powerful Example of Trickle Up Innovation

A small device is creating a big buzz on Kickstarter: The ReadySet is a plug and play charging/power source that can take a near unlimited set of inputs, powering a huge range of devices. This has relevance both in far off the grid developing countries and back here in the States as well.

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Clif Bar Gives Every Employee a 20th Anniversary Bike

While most companies reward employees with things like pizza parties, bonus casual days or time off, Clif Bar went a different route, giving all of its employees a custom bicycle. Why you may want to consider the same.

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Nissan to Push LEAF to Mass Market

Nissan’s marketing to date for the LEAF has largely blundered its way along with polar bear ads and new age billboards aimed purely at treehuggers. Now, it aims to make a mass market push with much more concrete messaging aimed at tech and green consumers.

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Joolz Turns the Humble Cardboard Box Into an Object of Delight

Companies have gone to great lengths to make their packaging more sustainable, but Dutch company Joolz has gone a simpler, brand valuable move: Make its packaging easily converted into useful objects themselves, from lampshades to chairs.

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The Access Economy Comes to Your Washing Machine

In many urban environments and college towns, people don’t own laundry machines. La Machine du Voison (“The Neighbor’s Machine”) aims to connect those who do with those who need one.

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Smart Booth Transforms Lowly Phone Booth Into Solar Powered Community Hub

The phone booth has lagged far behind its mobile cousin, fast becoming a vandalism prone relic of a bygone time. The Smart Booth aims to change that, offering wifi, touch screen enabled local information, pollution monitoring, security surveillance useful to area police, and more.