Underlying the general excitement of 700,000 fans that populate the two-week 2009 US Open – Elite Athlete Eye Candy! Unseeded Player Dreams! Open Seating Options! – is the USTA’s ongoing, long-term commitment to greening its enterprise.
What’s the sweet spot? According to Rita Garza, Senior Director of Corporate Relations, USTA, “Outdoor tennis and a concern for the environment is a natural fit. We’re just making the connection.” 2009 marks year two of the center-wide greening initiative and the USTA’s operational strategy takes a strong external and internal approach in an number of obvious and behind the scenes ways.
Walking through grounds of the USTA’s Billie Jean King National Tennis Center – the world’s largest outdoor tennis facility – it’s hard to miss the 500 blue recycling bins, one to partner with each conventional garbage can around the 42-acre campus.