Why is selling sustainability so difficult? This question opens a new report from BSR and Futerra, aiming to provide an effective framework that marketers struggling with this challenge could use. However, for marketers losing sleep over how to sell sustainable products and services and wondering if this is the report they’ve been looking for – let me just say this, your troubles are (probably) not over yet.
Author: Raz Godelnik
In 1962 Avis launched “We Try Harder” ad campaign, with the tagline “When you’re only No. 2, you try harder. Or else.” This smart campaign made the point that as no. 2 in the car rental market Avis can’t take customers for granted and has no choice but to work harder. Is Lyft taking the same approach to catching competitor Uber?
Etsy’s IPO took Wall Street by storm last week. The conversation was peppered with questions about whether or not a company that claims to be “a mindful, transparent and humane business” could succeed on Wall Street, a space where these adjectives are rarely used. Yet, this is not the question I’ll ask today. Instead, I’ll focus on is whether or not Etsy, the person-to-person online marketplace for all things handmade, is still part of the sharing economy.
A growing number of companies are engaging in a race to the bottom, extending their supplier payment terms to as long as a six-month wait. And yet these same companies call themselves responsible citizens.
You’ve probably heard the good news, and if you didn’t let me repeat it: McDonald’s will raise wages by more than 10 percent and offer new benefits to 90,000 employees working in the 1,500 U.S. restaurants it operates. Will it help win over millennials? We have our doubts.
Although it’s probably too early to offer candidates for Oxford Dictionaries’ Word of the Year, I’d like to suggest uberization as the word for 2015. But is the Uber innovation model others are so eager to adopt sustainable?
When I talk about optimism, I’m not talking about burying your head in the sand or daydreaming about a utopian future, but about a very realistic “hopefulness and confidence about the future,” which is exactly what I found in September at TED@Unilever.
I know that it might sound a bit strange, as Uber is one of the more common examples of the sharing economy. But bear with me for a minute while I try to make the case.
As retailers debate whether to jumpstart holiday shopping by opening on Thanksgiving, 44 of my students have a new perspective on consumption – they just completed their first “Buy Nothing New” challenge.
There’s more to this story than just calorie, fat and sodium accounting. Here are four lessons we can learn from last week’s news.
How much is a happy employee really worth? I bet many companies still ask themselves this question, wondering what the real value of employee satisfaction is. Fortunately, the academia is here to help with a new study looking at the relationship between employee satisfaction and stock returns, using lists of the “Best Companies to Work For” in 14 countries as their database.
At an event entitled “Biomimicry + the Regenerative Economy” held in New York City last week, experts Amy Larkin and Katherine Collins share lessons business can learn from nature.
A growing number of millennials are living with their parents. This is good news, right? Millennials seem to adopt a more responsible economic behavior, avoiding the same reckless financial decisions that got so many people in trouble only a few years ago. Well, not so fast. The reports on this trend widely present it as a problem rather than an opportunity. Why? Because by not buying houses, millennials are hurting the real estate recovery and a weak housing market has been a burden on the U.S. economic growth.