Raz Godelnik

Raz Godelnik is an Assistant Professor of Strategic Design and Management at Parsons The New School for Design. His research interests include the convergence of innovation, sustainability, business and design strategies, as well as the sharing economy, sustainable business models and design thinking. Currently he is involved in projects focusing on the impact of the sharing economy on traditional business, resilience and the sharing economy, future of design thinking, and whether Millennials can integrate sustainability into their lifestyles.Raz is the co-founder of two green startups (Hemper Jeans and Eco-Libris) and a contributor writer to Triple Pundit.

Amazon Dash button

Will Amazon Dash Buttons Kill Sustainable Consumption?

Amazon announced earlier this week that its Dash buttons are available now for all of its Amazon Prime members. For $4.99, members can buy a button connected to a specific brand and use it to reorder products of that brand. The Dash mantra is as simple as the service: Just press and never run out. But before you start daydreaming of an effortless future, where smart devices make your life so much easier, I’d like you to ask yourself – is this utopia or dystopia?

Hillary Clinton

Hillary Clinton vs. the Sharing Economy?

“This on-demand or so called ‘gig’ economy is creating exciting opportunities and unleashing innovation, but it’s also raising hard questions about workplace protections and what a good job will look like in the future,” Clinton explained at a recent speech in New York. 3p correspondent Raz Godelnik outlines some positive directions the sharing economy could take to move away from ‘Uberization.’

Uber Driver

Freedom with Benefits: Uber’s Drivers as Employees

Earlier this month, the California Labor Commission put forth a ruling that could change the sharing economy forever. While courts consider the employee status of sharing economy companies, Raz Godelnik weighs in on the impact on the movement as a whole.

Sustainable Brands

Trapped by Success: Thoughts on Sustainability in Business Following SB’15 San Diego

Sustainable Brands founder and CEO, KoAnn Skrzyniarz, kicked off the SB’15 conference, and among the issues she addressed was the pace of change. She told the audience how she’s still surprised to hear in some circles that nothing is been done when it comes to sustainability in business and that things are going too slow. To figure out how to change this state, we need to understand the problem, and the problem I believe is that business is “trapped by success.”

Selling Sustainability

New Report Offers Advice on Selling Sustainability, But Is it Right?

Why is selling sustainability so difficult? This question opens a new report from BSR and Futerra, aiming to provide an effective framework that marketers struggling with this challenge could use. However, for marketers losing sleep over how to sell sustainable products and services and wondering if this is the report they’ve been looking for – let me just say this, your troubles are (probably) not over yet.

Lyft

Will Lyft Have Its Avis Moment?

In 1962 Avis launched “We Try Harder” ad campaign, with the tagline “When you’re only No. 2, you try harder. Or else.” This smart campaign made the point that as no. 2 in the car rental market Avis can’t take customers for granted and has no choice but to work harder. Is Lyft taking the same approach to catching competitor Uber?

Etsy

Is the Public Etsy Still Part of the Sharing Economy?

Etsy’s IPO took Wall Street by storm last week. The conversation was peppered with questions about whether or not a company that claims to be “a mindful, transparent and humane business” could succeed on Wall Street, a space where these adjectives are rarely used. Yet, this is not the question I’ll ask today. Instead, I’ll focus on is whether or not Etsy, the person-to-person online marketplace for all things handmade, is still part of the sharing economy.

Anheuser-Busch InBev

The Unsustainability of Extended Payment Terms

A growing number of companies are engaging in a race to the bottom, extending their supplier payment terms to as long as a six-month wait. And yet these same companies call themselves responsible citizens.

McDonald's

McDonald’s Needs More Than a Pay Raise to Win Over Millennials

You’ve probably heard the good news, and if you didn’t let me repeat it: McDonald’s will raise wages by more than 10 percent and offer new benefits to 90,000 employees working in the 1,500 U.S. restaurants it operates. Will it help win over millennials? We have our doubts.

Uber

Is the ‘Uberization’ of the Economy Sustainable?

Although it’s probably too early to offer candidates for Oxford Dictionaries’ Word of the Year, I’d like to suggest uberization as the word for 2015. But is the Uber innovation model others are so eager to adopt sustainable?

TED@Unilever

My 2014 Sustainability Moment of Optimism

When I talk about optimism, I’m not talking about burying your head in the sand or daydreaming about a utopian future, but about a very realistic “hopefulness and confidence about the future,” which is exactly what I found in September at TED@Unilever.

Uber

Why Uber is Not Part of the Sharing Economy

I know that it might sound a bit strange, as Uber is one of the more common examples of the sharing economy. But bear with me for a minute while I try to make the case.