Raz Godelnik

Raz Godelnik is an Assistant Professor and the Co-Director of the MS in Strategic Design & Management program at Parsons School of Design in New York. Currently, his research projects focus on the impact of the sharing economy on traditional business, the sharing economy and cities’ resilience, the future of design thinking, and the integration of sustainability into Millennials’ lifestyles. Raz is the co-founder of two green startups – Hemper Jeans and Eco-Libris and holds an MBA from Tel Aviv University.


Did Airbnb Win or Lose On Prop F?

Airbnb successfully lobbied to defeat a ballot initiative that sought to limit house-sharing in San Francisco. But did the company really win?

demo day

Why Startups Are Not Interested in Sustainability

Last week I attended the New York City Entrepreneurs Roundtable Accelerator’s demo day, where the accelerator’s latest cohort of startups presented themselves to a large audience of investors and venture capitalists. The presentations were great, but one thing caught my attention: None of the startups (well, except maybe one) could be considered a sustainable startup.

Amazon Dash button

Will Amazon Dash Buttons Kill Sustainable Consumption?

Amazon announced earlier this week that its Dash buttons are available now for all of its Amazon Prime members. For $4.99, members can buy a button connected to a specific brand and use it to reorder products of that brand. The Dash mantra is as simple as the service: Just press and never run out. But before you start daydreaming of an effortless future, where smart devices make your life so much easier, I’d like you to ask yourself – is this utopia or dystopia?

Hillary Clinton

Hillary Clinton vs. the Sharing Economy?

“This on-demand or so called ‘gig’ economy is creating exciting opportunities and unleashing innovation, but it’s also raising hard questions about workplace protections and what a good job will look like in the future,” Clinton explained at a recent speech in New York. 3p correspondent Raz Godelnik outlines some positive directions the sharing economy could take to move away from ‘Uberization.’

Uber Driver

Freedom with Benefits: Uber’s Drivers as Employees

Earlier this month, the California Labor Commission put forth a ruling that could change the sharing economy forever. While courts consider the employee status of sharing economy companies, Raz Godelnik weighs in on the impact on the movement as a whole.

Sustainable Brands

Trapped by Success: Thoughts on Sustainability in Business Following SB’15 San Diego

Sustainable Brands founder and CEO, KoAnn Skrzyniarz, kicked off the SB’15 conference, and among the issues she addressed was the pace of change. She told the audience how she’s still surprised to hear in some circles that nothing is been done when it comes to sustainability in business and that things are going too slow. To figure out how to change this state, we need to understand the problem, and the problem I believe is that business is “trapped by success.”

Selling Sustainability

New Report Offers Advice on Selling Sustainability, But Is it Right?

Why is selling sustainability so difficult? This question opens a new report from BSR and Futerra, aiming to provide an effective framework that marketers struggling with this challenge could use. However, for marketers losing sleep over how to sell sustainable products and services and wondering if this is the report they’ve been looking for – let me just say this, your troubles are (probably) not over yet.


Will Lyft Have Its Avis Moment?

In 1962 Avis launched “We Try Harder” ad campaign, with the tagline “When you’re only No. 2, you try harder. Or else.” This smart campaign made the point that as no. 2 in the car rental market Avis can’t take customers for granted and has no choice but to work harder. Is Lyft taking the same approach to catching competitor Uber?


Is the Public Etsy Still Part of the Sharing Economy?

Etsy’s IPO took Wall Street by storm last week. The conversation was peppered with questions about whether or not a company that claims to be “a mindful, transparent and humane business” could succeed on Wall Street, a space where these adjectives are rarely used. Yet, this is not the question I’ll ask today. Instead, I’ll focus on is whether or not Etsy, the person-to-person online marketplace for all things handmade, is still part of the sharing economy.

Anheuser-Busch InBev

The Unsustainability of Extended Payment Terms

A growing number of companies are engaging in a race to the bottom, extending their supplier payment terms to as long as a six-month wait. And yet these same companies call themselves responsible citizens.


McDonald’s Needs More Than a Pay Raise to Win Over Millennials

You’ve probably heard the good news, and if you didn’t let me repeat it: McDonald’s will raise wages by more than 10 percent and offer new benefits to 90,000 employees working in the 1,500 U.S. restaurants it operates. Will it help win over millennials? We have our doubts.


Is the ‘Uberization’ of the Economy Sustainable?

Although it’s probably too early to offer candidates for Oxford Dictionaries’ Word of the Year, I’d like to suggest uberization as the word for 2015. But is the Uber innovation model others are so eager to adopt sustainable?