As the end of the year quickly approaches, I started pondering what I’ve learned this year about the sharing economy. I decided to ignore for a minute what I’ve read this year and focus on a resource I’m always keen to learn from – my students.
Author: Raz Godelnik
According to ShopperTalk, in-store sales decreased 10.4 percent over Black Friday weekend (Nov. 26-29) compared to last year. If you’re not a fan of Black Friday this is good news, right?But before you run to open a local, organic bottle of champagne, you need to ask yourself if there is a real reason for celebration.
Last week I attended the New York City Entrepreneurs Roundtable Accelerator’s demo day, where the accelerator’s latest cohort of startups presented themselves to a large audience of investors and venture capitalists. The presentations were great, but one thing caught my attention: None of the startups (well, except maybe one) could be considered a sustainable startup.
Last month in a keynote speech, Malcolm Gladwell presented an interesting paradox: How come, he asked, levels of trust among Millennials are at all time low, while services based on trust, like Airbnb and Uber are flourishing? His explanation leaves something missing.
Amazon announced earlier this week that its Dash buttons are available now for all of its Amazon Prime members. For $4.99, members can buy a button connected to a specific brand and use it to reorder products of that brand. The Dash mantra is as simple as the service: Just press and never run out. But before you start daydreaming of an effortless future, where smart devices make your life so much easier, I’d like you to ask yourself – is this utopia or dystopia?
“This on-demand or so called ‘gig’ economy is creating exciting opportunities and unleashing innovation, but it’s also raising hard questions about workplace protections and what a good job will look like in the future,” Clinton explained at a recent speech in New York. 3p correspondent Raz Godelnik outlines some positive directions the sharing economy could take to move away from ‘Uberization.’
Earlier this month, the California Labor Commission put forth a ruling that could change the sharing economy forever. While courts consider the employee status of sharing economy companies, Raz Godelnik weighs in on the impact on the movement as a whole.
Sustainable Brands founder and CEO, KoAnn Skrzyniarz, kicked off the SB’15 conference, and among the issues she addressed was the pace of change. She told the audience how she’s still surprised to hear in some circles that nothing is been done when it comes to sustainability in business and that things are going too slow. To figure out how to change this state, we need to understand the problem, and the problem I believe is that business is “trapped by success.”
Why is selling sustainability so difficult? This question opens a new report from BSR and Futerra, aiming to provide an effective framework that marketers struggling with this challenge could use. However, for marketers losing sleep over how to sell sustainable products and services and wondering if this is the report they’ve been looking for – let me just say this, your troubles are (probably) not over yet.
In 1962 Avis launched “We Try Harder” ad campaign, with the tagline “When you’re only No. 2, you try harder. Or else.” This smart campaign made the point that as no. 2 in the car rental market Avis can’t take customers for granted and has no choice but to work harder. Is Lyft taking the same approach to catching competitor Uber?
Etsy’s IPO took Wall Street by storm last week. The conversation was peppered with questions about whether or not a company that claims to be “a mindful, transparent and humane business” could succeed on Wall Street, a space where these adjectives are rarely used. Yet, this is not the question I’ll ask today. Instead, I’ll focus on is whether or not Etsy, the person-to-person online marketplace for all things handmade, is still part of the sharing economy.
A growing number of companies are engaging in a race to the bottom, extending their supplier payment terms to as long as a six-month wait. And yet these same companies call themselves responsible citizens.
You’ve probably heard the good news, and if you didn’t let me repeat it: McDonald’s will raise wages by more than 10 percent and offer new benefits to 90,000 employees working in the 1,500 U.S. restaurants it operates. Will it help win over millennials? We have our doubts.