Why has PepsiCo gone through the trouble of changing the names of so many of its products, omitting what seems to be a key part in the marketing strategy of these products? According to Candace Mueller-Medina, a spokeswoman for PepsiCo’s Quaker brand, this is quite simple. “We constantly update our marketing and packaging,” she said. Apparently though, the answer is a bit more complicated.
Author: Raz Godelnik
The framework, which was presented last week at the Investor Summit on Climate Risk at the U.N. was quite simple: All we need to do to offset the worst impacts of climate change is to add $1 trillion in clean energy investment per year through 2050. Is it doable?
Nest does a lot of things – but the fact that it makes simple, beautiful, thoughtful and desirable products that help people make their lifestyles more sustainable didn’t factor into the acquisition or the purchase price. Is that a problem for sustainability enthusiasts?
This is a great story to close 2013 with as this isn’t just another story about an innovative technology introduced by an innovative company – this story exemplifies the current path of sustainable business, including its opportunities, difficulties and challenges.
Amazon’s planned drones service and Unilever’s new project sunlight offer different paths to the future. So which of these paths will we take – the one with skies filled with drones getting packages in no time to your doorstep or the one filled with people adopting more sustainable behaviors for the sake of their children?
Meet Project Belize, PwC’s international development leadership program. Since 2008, the firm’s professionals at all levels, from interns to senior partners, travel to Belize City every year to host financial literacy camps, provide scholarships to students, train teachers and principals, and build educational playgrounds.
The technology giant explores using wearable technology to support behavior modification in health. Will their experiment proof effective?
Sustainable MBA students want to work for responsible companies like Unilever, Nike, SAP and M&S, but what about the ‘bad’ guys? Wouldn’t it make more sense for these MBAs to take a job at the ExxonMobils, JP Morgans, BPs, Monsantos, and Lockheed Martins of the world?
While the sustainable business world keeps focusing on ways to increase sustainable consumption as a path to a more sustainable future, when we look at reality we see a clear pattern – systemic changes that make or will make a difference are derived by sustainable citizenship, not sustainable consumption.
A webcast from PwC shows how a new narrative is actually emerging faster than we might think. The bad news is that there are still plenty of obstacles ahead before this narrative can become a game changer.
This year a number of retailers are opening their stores on Thanksgiving even earlier than they did last year. At the same time, we also have a few retailers, including Costco and Nordstrom, that decided to close their stores all day on Thanksgiving.
Jonathon Porritt’s new book ‘The World We Made’ provides us a detailed look not just into what the world could look in 2050, but also on the journey there. The good news is that if we play our cards right, we can find ourselves in 2050 in “a world that works well for the vast majority of people.” The bad news is that the way there is going to be messy and not very pleasant for many.
New York Times’ Michael Moss posed a challenge to the ad agency Victors & Spoils: How would you get people to want to buy and eat more broccoli? The result was a great campaign that gave broccoli an extreme makeover this vegetable could only dream about. This made me wonder – if it can work for broccoli, could it also work for sustainability?