On Jan. 1, 2013, Tallinn, the capital of Estonia, became the first European capital to extend free public transport to all of its 430,000 residents. One of the main drivers was mobility for all, but does it really work? Is making public transportation free actually increasing mobility? While it might take some time to evaluate the economic impact of this change, a new study of three researchers from the Swedish Royal Institute of Technology provides an initial outlook into the changes in ridership following the introduction of free rides.
Author: Raz Godelnik
Subway recently announced that it will remove Azodicarbonamide, a chemical used in yoga mats, shoe rubber and synthetic leather, from its bread. While the shift came after a blogger’s petition for the removal of the chemical went viral, the sandwich chain chose to ignore the petition in its statement.
Why has PepsiCo gone through the trouble of changing the names of so many of its products, omitting what seems to be a key part in the marketing strategy of these products? According to Candace Mueller-Medina, a spokeswoman for PepsiCo’s Quaker brand, this is quite simple. “We constantly update our marketing and packaging,” she said. Apparently though, the answer is a bit more complicated.
The framework, which was presented last week at the Investor Summit on Climate Risk at the U.N. was quite simple: All we need to do to offset the worst impacts of climate change is to add $1 trillion in clean energy investment per year through 2050. Is it doable?
Nest does a lot of things – but the fact that it makes simple, beautiful, thoughtful and desirable products that help people make their lifestyles more sustainable didn’t factor into the acquisition or the purchase price. Is that a problem for sustainability enthusiasts?
This is a great story to close 2013 with as this isn’t just another story about an innovative technology introduced by an innovative company – this story exemplifies the current path of sustainable business, including its opportunities, difficulties and challenges.
Amazon’s planned drones service and Unilever’s new project sunlight offer different paths to the future. So which of these paths will we take – the one with skies filled with drones getting packages in no time to your doorstep or the one filled with people adopting more sustainable behaviors for the sake of their children?
Meet Project Belize, PwC’s international development leadership program. Since 2008, the firm’s professionals at all levels, from interns to senior partners, travel to Belize City every year to host financial literacy camps, provide scholarships to students, train teachers and principals, and build educational playgrounds.
The technology giant explores using wearable technology to support behavior modification in health. Will their experiment proof effective?
Sustainable MBA students want to work for responsible companies like Unilever, Nike, SAP and M&S, but what about the ‘bad’ guys? Wouldn’t it make more sense for these MBAs to take a job at the ExxonMobils, JP Morgans, BPs, Monsantos, and Lockheed Martins of the world?
While the sustainable business world keeps focusing on ways to increase sustainable consumption as a path to a more sustainable future, when we look at reality we see a clear pattern – systemic changes that make or will make a difference are derived by sustainable citizenship, not sustainable consumption.
A webcast from PwC shows how a new narrative is actually emerging faster than we might think. The bad news is that there are still plenty of obstacles ahead before this narrative can become a game changer.
This year a number of retailers are opening their stores on Thanksgiving even earlier than they did last year. At the same time, we also have a few retailers, including Costco and Nordstrom, that decided to close their stores all day on Thanksgiving.