Raz Godelnik

Raz Godelnik is an Assistant Professor and the Co-Director of the MS in Strategic Design & Management program at Parsons School of Design in New York. Currently, his research projects focus on the impact of the sharing economy on traditional business, the sharing economy and cities’ resilience, the future of design thinking, and the integration of sustainability into Millennials’ lifestyles. Raz is the co-founder of two green startups – Hemper Jeans and Eco-Libris and holds an MBA from Tel Aviv University.

Partnership Between GE and Quirky Presents a ‘Truly Brilliant’ Air Conditioner

Presented earlier this month, Aros, which is described as a “truly brilliant air conditioner,” is the result of an ongoing collaboration between General Electric and Quirky. What makes Aros interesting is not just the fact that it is the first “brilliant” AC and how it advances the vision of Internet of Things, but also what it means in terms of the relationships between the new collaborative, open economy and the more traditional one.

CSR Lessons From Mobile Industry’s ‘Kill Switch’ Opposition

A growing number of policymakers and law enforcements officers believe that a “kill switch,” which would make smartphones useless when stolen, is the best solution to the “epidemic of violent smartphone thefts.” But U.S. wireless carriers don’t seem to think it’s such a great idea.

Will the New ‘Food Porn Index’ Get People to Upload More Photos of Healthy Food?

FoodPornIndex.com is a new website showing hashtags and mentions of 24 different food items on social media, where half are vegetables and fruits and half are mostly junk foods. Visitors can see the number of mentions for each item, as well as a tally for each group. As of last weekend, the unhealthy foods counted for 72.2 percent of the mentions online while the healthy foods counted for only 27.8 percent. Will this website be able to change this balance of power?

The Value of a Free Ride On Public Transit? Not Much, According to New Study

On Jan. 1, 2013, Tallinn, the capital of Estonia, became the first European capital to extend free public transport to all of its 430,000 residents. One of the main drivers was mobility for all, but does it really work? Is making public transportation free actually increasing mobility? While it might take some time to evaluate the economic impact of this change, a new study of three researchers from the Swedish Royal Institute of Technology provides an initial outlook into the changes in ridership following the introduction of free rides.

Redefining Fresh? Subway Removes a Chemical From Its Bread After Public Outcry

Subway recently announced that it will remove Azodicarbonamide, a chemical used in yoga mats, shoe rubber and synthetic leather, from its bread. While the shift came after a blogger’s petition for the removal of the chemical went viral, the sandwich chain chose to ignore the petition in its statement.

Should We Applaud PepsiCo for Replacing “Natural” with “Simply” in Its Products?

Why has PepsiCo gone through the trouble of changing the names of so many of its products, omitting what seems to be a key part in the marketing strategy of these products? According to Candace Mueller-Medina, a spokeswoman for PepsiCo’s Quaker brand, this is quite simple. “We constantly update our marketing and packaging,” she said. Apparently though, the answer is a bit more complicated.

Google Buys Nest – But Sustainable Design Not a Factor

Nest does a lot of things – but the fact that it makes simple, beautiful, thoughtful and desirable products that help people make their lifestyles more sustainable didn’t factor into the acquisition or the purchase price. Is that a problem for sustainability enthusiasts?

Drones or Babies? Amazon and Unilever Offer Competing Future Narratives

Amazon’s planned drones service and Unilever’s new project sunlight offer different paths to the future. So which of these paths will we take – the one with skies filled with drones getting packages in no time to your doorstep or the one filled with people adopting more sustainable behaviors for the sake of their children?

Interview: Shannon Schuyler on PwC’s Best Employee Engagement Program, Project Belize

Meet Project Belize, PwC’s international development leadership program. Since 2008, the firm’s professionals at all levels, from interns to senior partners, travel to Belize City every year to host financial literacy camps, provide scholarships to students, train teachers and principals, and build educational playgrounds.