Raz Godelnik

Raz Godelnik is an Assistant Professor and the Co-Director of the MS in Strategic Design & Management program at Parsons School of Design in New York. Currently, his research projects focus on the impact of the sharing economy on traditional business, the sharing economy and cities’ resilience, the future of design thinking, and the integration of sustainability into Millennials’ lifestyles. Raz is the co-founder of two green startups – Hemper Jeans and Eco-Libris and holds an MBA from Tel Aviv University.

natural granola

Should We Applaud PepsiCo for Replacing “Natural” with “Simply” in Its Products?

Why has PepsiCo gone through the trouble of changing the names of so many of its products, omitting what seems to be a key part in the marketing strategy of these products? According to Candace Mueller-Medina, a spokeswoman for PepsiCo’s Quaker brand, this is quite simple. “We constantly update our marketing and packaging,” she said. Apparently though, the answer is a bit more complicated.

Nest

Google Buys Nest – But Sustainable Design Not a Factor

Nest does a lot of things – but the fact that it makes simple, beautiful, thoughtful and desirable products that help people make their lifestyles more sustainable didn’t factor into the acquisition or the purchase price. Is that a problem for sustainability enthusiasts?

baby

Drones or Babies? Amazon and Unilever Offer Competing Future Narratives

Amazon’s planned drones service and Unilever’s new project sunlight offer different paths to the future. So which of these paths will we take – the one with skies filled with drones getting packages in no time to your doorstep or the one filled with people adopting more sustainable behaviors for the sake of their children?

Shannon Schuyler_Photo

Interview: Shannon Schuyler on PwC’s Best Employee Engagement Program, Project Belize

Meet Project Belize, PwC’s international development leadership program. Since 2008, the firm’s professionals at all levels, from interns to senior partners, travel to Belize City every year to host financial literacy camps, provide scholarships to students, train teachers and principals, and build educational playgrounds.

2013 Net Impact Conference

Why Sustainable MBAs Should Work for ExxonMobil and JP Morgan

Sustainable MBA students want to work for responsible companies like Unilever, Nike, SAP and M&S, but what about the ‘bad’ guys? Wouldn’t it make more sense for these MBAs to take a job at the ExxonMobils, JP Morgans, BPs, Monsantos, and Lockheed Martins of the world?

fracking demonstration in Colorado

Forget Sustainable Consumption. Focus on Sustainable Citizenship

While the sustainable business world keeps focusing on ways to increase sustainable consumption as a path to a more sustainable future, when we look at reality we see a clear pattern – systemic changes that make or will make a difference are derived by sustainable citizenship, not sustainable consumption.

crowded day at Costco

Black Friday: News Articles about Early Openings Miss the Point

This year a number of retailers are opening their stores on Thanksgiving even earlier than they did last year. At the same time, we also have a few retailers, including Costco and Nordstrom, that decided to close their stores all day on Thanksgiving.

THE WORLD WE MADE

Book Review: Jonathon Porritt Sends Us Postcards from 2050

Jonathon Porritt’s new book ‘The World We Made’ provides us a detailed look not just into what the world could look in 2050, but also on the journey there. The good news is that if we play our cards right, we can find ourselves in 2050 in “a world that works well for the vast majority of people.” The bad news is that the way there is going to be messy and not very pleasant for many.

broccoli vs

Sustainability Needs a Broccoli-Style Extreme Makeover

New York Times’ Michael Moss posed a challenge to the ad agency Victors & Spoils: How would you get people to want to buy and eat more broccoli? The result was a great campaign that gave broccoli an extreme makeover this vegetable could only dream about. This made me wonder – if it can work for broccoli, could it also work for sustainability?