Raz Godelnik

Raz Godelnik is an Assistant Professor of Strategic Design and Management at Parsons The New School for Design. His research interests include the convergence of innovation, sustainability, business and design strategies, as well as the sharing economy, sustainable business models and design thinking. Currently he is involved in projects focusing on the impact of the sharing economy on traditional business, resilience and the sharing economy, future of design thinking, and whether Millennials can integrate sustainability into their lifestyles.Raz is the co-founder of two green startups (Hemper Jeans and Eco-Libris) and a contributor writer to Triple Pundit.

scarecrow

Is Chipotle’s Scarecrow Film an Example of ‘Disrupt and Delight’ or ‘Disrupt and Dislike’?

This debate over Chipotle’s new Scarecrow film got me thinking – while Chipotle’s campaign obviously tries to present a “disrupt and delight” approach, where the unsustainable status-quo is disrupted in a way that offers consumers delightful solutions, it’s not clear if the result is indeed “disrupt and delight” or “disrupt and dislike.” So which one is it?

ugly fruits

Is There a Business Case for Selling Ugly Fruit and Vegetables?

When was the last time you bought ugly fruit or vegetables? A misshapen cucumber, a deformed carrot, or a discolored zucchini? You probably have hard time remembering because these sorts of ‘ugly’ fruits and vegetables are screened and thrown away before they reach the supermarket’s shelves to ensure customers see only fruits and vegetables with perfect shape, size, and color. A growing number of entrepreneurs and organizations to look for ways to change this unsustainable reality.

Coca Cola Enterprises

The Problem with Coca Cola Enterprises’ ‘Don’t Waste, Create’ Campaign

Hearing about Coca Cola Enterprises’ (CCE) new sustainability initiative in the UK designed to boost the reuse and recycling of plastic bottles, my expectations were pretty high. After all CCE, the largest Coca-Cola bottler in Western Europe, is known to be taking sustainability seriously and is even considered one of the leaders in exploring consumer behavior change. Unfortunately I was dead wrong. If ‘Recycle for the Future’ was all about the future of using brand marketing to encourage recycling, ‘Don’t Waste, Create’ campaign is all about the past and not necessarily in a good way.

CVS receipt

5 Lessons in Sustainability and Innovation from Those Long CVS Receipts

The latest example that more is not necessarily better came from CVS, where its absurdly long receipts generated a public outcry on social media. This episode, which seems to be over now, provided not just with an opportunity to make fun of CVS, but also some important lessons in innovation, sustainability and responsibility.

AccountAbility

5 Lessons in Materiality from AccountAbility

You might think that 10 years after AccountAbility published its first Redefining Materiality report it will be easier for companies to figure out what’s material and what isn’t when it comes to environmental, social and governance (ESG) factors. Yet, in a way, it looks like things have become more complex. But not to worry, a new report is here to help.

BenziRonen

Interview: Benzi Ronen on New Farmigo Champions and Food Communities

Farmigo is getting ready for its next evolutionary step, enabling entrepreneurs, or Champions, as Farmigo calls them, to start their own Food Communities. To learn more about the new program, I talked with Benzi Ronen, Farmigo’s co-founder and CEO.

feat-amazon-box

Is Jeff Bezos Really a Long-Term Guy?

After the news broke last week that Bezos bought the Washington Post for $250 million, everyone, from the commentators to newspaper headlines seemed to share the notion that Jeff Bezos makes long term investments. But is it true? Does Jeff Bezos really have a long-term view? I decided to look at it through Amazon’s record on sustainability.

designer handbag

What Women Signal with Designer Handbags and How Can We Make It More Sustainable?

A new study suggests some women also seek these luxury items to prevent other women from stealing their man. The researchers found that “women’s luxury products often function as a signaling system directed at other women who pose a threat to their romantic relationships.” What its these findings mean for the future of sustainable consumption?

kering-logo

5 Lessons from Kering, the Sustainability Dark Horse

If I asked you to name some of the companies leading the way in sustainability you’d probably think of companies like Unilever, Nike, Marks & Spencer, GE or Ford. Now, how about Kering?

Divest Harvard

Will Harvard Divest from Fossil Fuels After Appointing VP of Sustainable Investing?

Harvard Management Company, which manages the university’s endowment, announced that Jameela Pedicini will become its first vice president of sustainable investing. What does this appointment mean? Is Harvard getting closer to saying ‘Yes’ to the divestment campaign, or is it just a lip service gesture to the students?

Mcdonalds meal

New Study Furthers Debate Over Obamacare’s Calorie Labeling Law

Researchers from Carnegie Mellon University found that when participants were given calorie guidance, before eating at McDonald’s where calorie labeling is already available, they consumed no fewer calories than if they were given no calorie advice at all. But is this really the case? Does menu labeling really have no impact on consumer behavior?

report card_electronics_recycling

Most Retailers Get a Failing Grade for Their Electronics Recycling Programs

The e-recycling system is still very much based on the options retailers provide us with, and as a new report released by the Electronics TakeBack Coalition (ETB) shows, most retailers still do a poor job helping consumers responsibly recycle their old electronic products.