Jonathon Porritt’s new book ‘The World We Made’ provides us a detailed look not just into what the world could look in 2050, but also on the journey there. The good news is that if we play our cards right, we can find ourselves in 2050 in “a world that works well for the vast majority of people.” The bad news is that the way there is going to be messy and not very pleasant for many.
Author: Raz Godelnik
New York Times’ Michael Moss posed a challenge to the ad agency Victors & Spoils: How would you get people to want to buy and eat more broccoli? The result was a great campaign that gave broccoli an extreme makeover this vegetable could only dream about. This made me wonder – if it can work for broccoli, could it also work for sustainability?
Last week, BSR and GlobeScan published their fifth annual State of Sustainable Business Survey report. One of the world’s largest annual surveys of corporate sustainability executives, this report provides an interesting look into the state of sustainability in business.
5 reasons why J&J’s new campaign on Tumblr “Care to recycle,” which is “a gentle reminder to recycle empty containers from the bathroom” is likely to fail.
I’m not sure I know what a more sustainable world looks like, but I have a pretty good idea what an unsustainable world looks like. I just saw it in the new Toys “R” Us holiday season commercial “Make all their wishes come true.”
Last week over 150 American companies signed a letter calling President Obama to approve the construction of the Keystone XL pipeline. In addition to the usual suspects (aka oil and gas companies), you can find there companies like GE, AT&T, PwC, Siemens, KPMG and Waste Management, which are among the leaders in the business community when it comes to sustainability, and frankly you would expect them to make the case against the pipeline, not lobby for its approval.
New survey found that 69 percent of Americans would not take a job with a company that had a bad reputation, even if they were unemployed. Is it really possible that reputation has become such an important factor that 7 out of 10 people would actually say no to a new job just because they feel the company is not good enough? And if so, what does it mean exactly for companies, especially when it comes to sustainability?
A new study shows 100 top professional athletes’ endorsement of food and beverages and how many of them endorses unhealthy products. Why we should be worried about it and what can make athletes reconsider their participation in such campaigns?
The new Aspirational Consumer Index offers a fresh glimpse into the rise of the Aspirationals, more than a third of the consumers worldwide who are uniting style, social status and sustainability values to redefine consumption. But is the future shaped by the Aspirationals’ sustainable shopping habits necessarily a sustainable one?
By the time you finish reading this article (let’s say 5 minutes from now) 20 children around the world will die because of diarrhea or pneumonia. This is 2 million children every year. Unilever’s Lifebuoy wants to change this reality in a new campaign also representing a new era of partnerships.
Last Thursday, McDonald’s announced its plans to make significant changes in its menu and marketing, increasing “access to fruits and vegetables to help families make informed choices.” Why? In one word: Millennials.
This debate over Chipotle’s new Scarecrow film got me thinking – while Chipotle’s campaign obviously tries to present a “disrupt and delight” approach, where the unsustainable status-quo is disrupted in a way that offers consumers delightful solutions, it’s not clear if the result is indeed “disrupt and delight” or “disrupt and dislike.” So which one is it?
When was the last time you bought ugly fruit or vegetables? A misshapen cucumber, a deformed carrot, or a discolored zucchini? You probably have hard time remembering because these sorts of ‘ugly’ fruits and vegetables are screened and thrown away before they reach the supermarket’s shelves to ensure customers see only fruits and vegetables with perfect shape, size, and color. A growing number of entrepreneurs and organizations to look for ways to change this unsustainable reality.
Hearing about Coca Cola Enterprises’ (CCE) new sustainability initiative in the UK designed to boost the reuse and recycling of plastic bottles, my expectations were pretty high. After all CCE, the largest Coca-Cola bottler in Western Europe, is known to be taking sustainability seriously and is even considered one of the leaders in exploring consumer behavior change. Unfortunately I was dead wrong. If ‘Recycle for the Future’ was all about the future of using brand marketing to encourage recycling, ‘Don’t Waste, Create’ campaign is all about the past and not necessarily in a good way.