Every large global corporation currently has a choice. They can try to survive by moving around pennies, or they can use this economy as a wake-up call. One response is a strategy that moves investment away from low-value commodities towards a strategic role in solving problems.
The Oil and Gas Industry, and how they respond to climate change, is an excellent case. From a societal and environmental perspective, we need ‘Big Resources’ to step up – moving from being largely the problem, to being a big part of the solution. The company that is the first to see business opportunity, rather than focusing on climate as a risk and a marketing problem – will reap the rewards.