There is a fundamental flaw with most humanitarian aid efforts: they are, at best, short-sighted. Wealthy Country A swoops into Impoverished Country B during a time of crisis. Country A spreads food, medicine, drinking water and money. Country B goes through all of these resources quickly. Country A leaves. Country B is still poor, hungry and tired.
In recent years, however, the goal of most foreign aid programs has been to develop long-term and sustainable systems for the dissemination of resources and knowledge to people in need. In other words, humanitarian aid has become development aid. International relief agencies such as Oxfam and CARE International have set up permanent field offices in developing countries, and have committed their charitable work permanently. The money to fund these offices, though, has to come from somewhere. And, in order for these environmentally and socially sustainable outfits to become financially sustainable, they will need to eventually generate a revenue stream to pay for their operations.
Enter Michael Seid, a wealthy American franchising expert, and Scott Hillstrom, an American businessman. Hillstrom has been a long time financial supporter of various African charities, but he eventually grew tired of writing checks and seeing no results. His solution: franchised healthcare. The franchise business model has been tremendously successful in America, with companies like MacDonalds and Burger King generating billions in profit. Observing this massive accomplishment, Hillstrom hired Seid as a consultant, and an idea was born.