Next week the 9th annual Life Cycle Analysis Conference will be held in Boston, MA. This year’s conference promises to be the biggest and best one yet. The conference will be packed with incredibly bright industrial ecologists from all over the world. These are the people working on the cutting edge of science to simplify the process of understanding the true impacts our business and consumer decisions have on our planet.
Last year’s LCA conference was a fantastic experience. It completely altered my perception of what I thought was sustainable and revealed interesting hidden impacts of products when you consider them from a life cycle perspective. The results showed that while packaging materials are important, it was far more important to focus on what was INSIDE the packaging. The focus should be reducing impact in that area where possible. (I hear WalMart may be building a new scorecard thanks to this one.)