Bill Johnson of StructureC3 referred to Uber and Airbnb as Death Star platforms in a recent chat. The label struck Neal Gorenflo, co-founder of Shareable, as surprisingly apt: It reflects the raw ambition and focused power of these platforms, particularly Uber. Platform co-ops are the alternative to Death Stars. As Lisa Gansky urged, these platforms share value with the people who make them valuable.
So you’ve built a sharing economy service. You’re ready to take it to market. But who should you start marketing it to first? Where to start? Check out these tips from Shareable’s Neal Gorenflo.
Peer-to-peer car sharing and car renting, at their core, are not the same. Car sharing is, by design, something different from the traditional rental model and the steady growth of the car sharing market demonstrates that a growing number of people find it very appealing.
Zipcar’s mixed success raises questions about the future of carsharing and the sharing economy. What lessons can be gleaned from Zipcar’s record?