3p Contributor: Shel Horowitz

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Coffee Activist Dean’s Beans Brews the Perfect Blend for Change

| Wednesday May 20th, 2009 | 2 Comments

Dean with the farmers of Atsabe, East Timor
Dean Cycon, CEO of Dean’s Beans and award-winning author of Javatrekker: Dispatches from the World of Fair Trade Coffee uses only organic fair-trade coffee and cocoa, typically pays farmers well above the fair-trade minimum while still keeping consumer prices very affordable, and reinvests substantial profits into locally governed sustainability/economic development projects in the communities that supply his coffee. He’s also perhaps the business person with the highest integrity that I’ve ever encountered.
Not surprisingly, his revenues and profits have grown every year, despite the recession.

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