3p Contributor: SoCap Impact Challenge

A recent report by Hope Consulting on Money for Good revealed there is a $120 billion untapped market in the US for individual investors looking to make a positive environmental and social impact with their dollars. In other words, there are a lot of individuals ready to invest in and support triple bottom line business start-ups. So what's the hold-up?Triple Pundit recently teamed up with SoCap10 to explore this opportunity and challenge. In partnership with Myoo Create, we put a call out to bloggers asking: What's Next? How will social enterprise unlock the $120 billion market opportunity for impact investment?Leading up to SoCap10 October 4th-6th, we're featuring the best answers here. Enjoy!

Recent Articles

2 Simple Keys to Unlock $120 Billion for Impact Investment

| Monday October 4th, 2010 | 1 Comment

Triple Pundit recently teamed up with SoCap10 to explore the opportunity and challenge of impact investing. In partnership with Myoo Create, we put a call out to bloggers asking: What’s Next? How will social enterprise unlock the $120 billion market opportunity for impact investment?

Leading up to SoCap10 October 4th-6th, we’re featuring the best answers here, and the winning entry is below. Enjoy!

By: Kyle Westaway

A combination of innovative legal and financial structures must be engaged in order to tap into the $120 billion market of individual impact investors.

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How to Market a Return on Social Investment

| Friday October 1st, 2010 | 3 Comments

Triple Pundit recently teamed up with SoCap10 to explore the opportunity and challenge of impact investing. In partnership with Myoo Create, we put a call out to bloggers asking: What’s Next? How will social enterprise unlock the $120 billion market opportunity for impact investment?

Leading up to SoCap10 October 4th-6th, we’re featuring the best answers here. Enjoy!

By: Geri Stengel

Dr. Val Curtis wanted to save millions of lives in developing countries by teaching people to wash their hands regularly. To instill the hand-washing habit, Dr. Curtis turned to three major soap producers for help in marketing behavioral changes.

The resulting ads didn’t sell soap; they sold an association between “disgusting” and “toilets.” They sold a new habit: frequent hand-washing.

As a result of her work, more than 20 countries now have national hand-washing programs and one of the participating companies has pledged to get a billion people washing their hands by 2015.

Marketing works.

The social enterprise sector must use subtle, well-aimed marketing to educate investors.

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Reform of the US Securities Laws is Necessary for Impact Investing to Reach Full Potential

| Wednesday September 29th, 2010 | 2 Comments

Triple Pundit recently teamed up with SoCap10 to explore the opportunity and challenge of impact investing. In partnership with Myoo Create, we put a call out to bloggers asking: What’s Next? How will social enterprise unlock the $120 billion market opportunity for impact investment?

Leading up to SoCap10 October 4th-6th, we’re featuring the best answers here. Enjoy!

By: Jenny Kassan

As an attorney for social enterprise, I speak with clients almost every day that have no lack of people and organizations that would like to invest in them. Many of their customers, neighbors, and fans would much rather invest their small nest eggs into local socially responsible businesses than mutual funds (even SRI ones) that invest in giant multinational corporations. But guess what? It is illegal for them to do so.

An extremely complicated set of laws and regulations adopted in the 1930s and early 1940s makes it illegal for a business to offer or accept investments from the public without jumping through numerous legal hoops that can easily cost hundreds of thousands of dollars in legal and accounting fees, filing fees, and other costs.

The result is that social enterprise must compete for extremely scarce funding which may require entrepreneurs to sacrifice their vision.

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How to Build Human Capital for Social Investing

| Monday September 27th, 2010 | 1 Comment

Triple Pundit recently teamed up with SoCap10 to explore the opportunity and challenge of impact investing. In partnership with Myoo Create, we put a call out to bloggers asking: What’s Next? How will social enterprise unlock the $120 billion market opportunity for impact investment?

Leading up to SoCap10 October 4th-6th, we’re featuring the best answers here. Enjoy!

By: Daniel Kreps

Identifying viable social investment opportunities for $120 billion, even over a period of 10 years, is a massive challenge with multiple constraints. It is also a massive opportunity too big to ignore. Even if only 1% of this amount were made available this would translate into tens of thousands high impact individual investments benefiting low income entrepreneurs around the world.

I believe the most fundamental constraint to unlocking the investment resources identified by the Hope Consulting report is an insufficient supply of the human capital required to identify and manage individual investment needs in low income communities. The core of my proposal is the creation of a cadre of well-trained community development bankers. This can be achieved by following the model developed by Teach for America that is energizing inner city school districts and attracting young college graduates into the teaching profession. We can do the same for community banking.

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Five Golden Rules for Attracting Impact Investors

| Thursday September 23rd, 2010 | 0 Comments


Triple Pundit recently teamed up with SoCap10 to explore the opportunity and challenge of impact investing. In partnership with
Myoo Create, we put a call out to bloggers asking: What’s Next? How will social enterprise unlock the $120 billion market opportunity for impact investment?

Leading up to SoCap10 October 4th-6th, we’re featuring the best answers here. Enjoy!

By: Tevis Howard

Since 2006, I’ve been founder & CEO of KOMAZA a social enterprise that helps African families earn life-changing income through tree farming. We have uncovered 5 key rules to unlock investment capital to deliver maximum impact:

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