3p Contributor: Tina Casey

Tina is a career public information specialist and former Deputy Director of Public Affairs of the New York City Department of Environmental Protection, and author of books and articles on recycling and other conservation themes. She writes frequently on sustainable tech issues for Triple Pundit and other websites, with a focus on military, government and corporate sustainability, and she is currently Deputy Director of Public Information for the County of Union, New Jersey. Follow Tina on twitter, @TinaMCasey https://twitter.com/#!/TinaMCasey.

Recent Articles

New Ads Against Keystone XL Pipeline Take Climate Action to New Level

| Tuesday September 10th, 2013 | 0 Comments

Tom Steyer launches new TV ad series against Keystone XL Pipeline.Back in the day, the fossil fuel industry could expect virtually uniform support from the U.S. business community, but those days are long gone. In a particularly dramatic example of the new order, Tom Steyer, billionaire and founder of the investment group Farallon Capital Management, LLC, has just announced a television ad buy of $1 million through his NextGen Climate Action organization. The series of four ads will tackle the debate over the proposed Keystone XL Pipeline head on, by demonstrating how little the U.S. public stands to benefit from this high stakes project.

Who profits from the Keystone XL Pipeline?

All four ads are targeted to the Sunday morning political talk show circuit under the heading “Bringing Down TransCanada’s House of Cards: The Keystone Chronicles.”

Who Profits From Keystone XL?” is the title of the first ad, which aired last Sunday. It focuses on the pipeline’s purpose as a conduit from Canadian tar sands oil fields to U.S. ports, bypassing U.S. consumers in favor of the global petroleum market.

To bolster its case that the pipeline will not benefit the U.S. public, the ad cites Keystone owner TransCanada, which submitted testimony to Congress that confirmed its lack of commitment to the domestic U.S. petroleum market.

In its closing argument, the ad also hints at the content of the next installment in the series. Evidently the upcoming ad will demonstrate the risks that communities in the pipeline’s path would be exposed to from a tar sands oil pipeline spill, by paying a visit to Mayflower, Arkansas.

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Nissan All-Electric Delivery Van Coming in 2014

| Monday September 9th, 2013 | 1 Comment

Nissan will launch e-NV200 delivery van EV in 2014.Nissan, maker of the popular LEAF all-electric sedan, is on track to offer a 100 percent electric delivery van next year. That’s good news for urban delivery fleet managers looking to reduce their carbon emissions, and it’s also good timing on Nissan’s part. Called the e-NV200, the new vehicle will slip into a market that is quickly becoming saturated with public and workplace charging stations, giving route planners far more flexibility than they would have had just a few years ago.

Nissan’s new e-NV200 electric delivery van

The flexibility aspect could become quite interesting in the future, as Nissan makes the point that like all EVs, its e-NV200 runs quietly compared to conventional delivery vans. That opens up the possibility for late-night deliveries without running afoul of local noise ordinances.

Nissan has put the van through two years of on-road testing with several commercial fleet partners prior to setting the 2014 launch date, so although the company anticipates some future minor tweaks it looks like the e-NV200 has met its performance goals.

The e-NV200 incorporates the LEAF’s electric powertrain, and the vehicle itself is based on Nissan’s familiar multipurpose NV200 van. Compared to the conventional van, e-NV200 drivers will experience smoother acceleration from the electric powertrain, an important advantage on urban stop-and-go delivery routes.

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Emissions Plunge at Port of Los Angeles

| Monday August 26th, 2013 | 1 Comment

Port of Los Angeles reduces air pollution.The Port of Los Angeles has achieved a significant reduction in airborne pollutants over the past several years, in a clear demonstration that a well-planned, diverse and persistent approach to sustainability pays big dividends without necessarily putting a crimp on the bottom line. Activity at the Port picked up soon after the 2008 crash, and while the global economy is still spinning its wheels, the Port achieved at least two record-breaking months last year for shipping container volume. It is close to meeting its pre-crash annual high and has already exceeded 2005 levels by about eight percent.

The raw numbers for air pollution cuts at the facility itself are impressive on their own. Equally important is the fact that the Port is also contributing significantly less pollution to the surrounding region, which underscores how the right combination of regulation, technology and incentive can help create healthier living conditions even in areas dominated by vast, sprawling infrastructure and high-traffic facilities.

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Google Says Googling Can Leave a Neutral Carbon Footprint

| Monday August 19th, 2013 | 2 Comments

Typical Google user is carbon neutral.Google updated its 2012 carbon emission figures last week, and among the numbers is this interesting tidbit: a typical Google user can use the company’s services without leaving a carbon footprint. That’s thanks to Google’s vigorous pursuit of offsets as part of a far ranging carbon management strategy, which has enabled the company to claim a carbon-neutral status for the past six years.

Even without the offsets, the growth of cloud computing has contributed to an extremely modest carbon footprint for an active Google user. The company calculates that it comes out to about 8 grams of carbon daily, or the equivalent of driving one car one mile per month.

Of course, the problem is when you multiply those 8 grams by hundreds of millions of Google users, you’ve got a carbon footprint of enormous proportions, so while it’s fair enough for Google to pat its users (and itself) on the back, the takeaway here is that offsets are an essential part of an effective carbon strategy. With that in mind, let’s take a closer look at what Google has done to achieve its carbon-neutral position.

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Can the Keystone XL Pipeline Beat Wind and Solar’s Job Creation?

| Monday August 12th, 2013 | 33 Comments

SunShot solar initiatives could out-do Keystone XL pipeline for job creationIn last weekend’s weekly GOP radio address, Senator Tim Scott (R-SC) continued to pitch the proposed Keystone XL pipeline as a job-creating engine, chiding President Obama for dismissing the project as “not a jobs plan.”

However, Scott’s speech follows on the heels of three major reports that demonstrate how rapidly wind power and solar power are becoming significant players in the U.S. energy landscape. When you consider how that translates into job creation and economic activity, it becomes all the more difficult to make a rational case for the construction of new fossil fuel infrastructure that could end up putting more jobs at risk than it creates.

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Two New Wind Power Reports Are Good News For Wind-Friendly Branding

| Friday August 9th, 2013 | 0 Comments

US DOE highlights wind energy growth in USATar sands oil, natural gas fracking and other notorious fossil fuel issues have been grabbing the headlines these days, but in the meantime a wind power revolution in the U.S. has been quietly bubbling up under the radar. To call attention to that fact, the Department of Energy has just issued two new reports that highlight how quickly the domestic wind market is developing into a major force for clean energy and job creation.

Helping that trend along are consumer surveys, which are beginning to reveal a preference for products made with renewable energy in general and wind energy in particular. That’s a great motivator for U.S. manufacturers to nudge their electricity provider to include more wind energy in the local grid mix, in addition to businesses that have property available for their own on site wind turbines.

All in all, DOE paints a rosy picture for businesses that are looking to attract and keep customers through the allure of wind power. However, companies looking to build their business on wind power should also be aware of two parallel developments that could throw a monkey wrench into the action.

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Chevy Volt Price Drop Hints At New Opportunity for Clean Fleets

| Thursday August 8th, 2013 | 0 Comments

GM drops price of 2014 Chevy Volt by $5000The electric vehicle (EV) world has been abuzz with the news that GM plans to drop the price of its 2014 Chevy Volt by $5,000, which will bring the starting price below $28,000 once tax rebates are factored in. That sounds practically irresistible if you’re in a household with a solid income and you’re looking to get your hands on a pioneering piece of all-American automotive technology that wins rave reviews from auto experts and ordinary owners alike. However, if you’re one of the growing legion of underemployed, underpaid, temporary and/or part time workers, buying a new car of any kind is becoming a pipe dream.

That’s a formidable obstacle to overcome, but the key characteristic of the Chevy Volt — its gasoline tank backup — puts GM in a good position to grow the business market for clean fleet vehicles, and that could eventually have a ripple effect on individual consumers.

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Louisiana Lawsuit Undercuts Keystone XL Pipeline Safety Argument

| Tuesday July 30th, 2013 | 0 Comments

new lawsuit focuses on oil, gas and pipeline infrastructureWhen a railway accident touched off an oil-fueled disaster in a small Canadian town earlier this month, advocates for the proposed Keystone XL pipeline were quick to tout the safety of pipeline transport for petroleum compared to rail. That comparison is problematic, to say the least. One of the problems is the potential for long-term environmental degradation that could be attributed to the pipeline infrastructure and facilities related to spill cleanup, over and above the direct impact of episodic oil spills and breaks.

Those concerns were brought into sharp focus last week by the Southeast Louisiana Flood Protection Authority – East (SLFPA-E), when the agency filed a lawsuit against approximately 100 oil, gas and pipeline companies in the state’s district court in Orleans Parish. The lawsuit alleges that the network of canals and pipelines built by oil, gas, and pipeline companies through Louisiana’s coastal lands resulted in significant damage to the protective buffer zone, leaving residents vulnerable to storm-related flooding.

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How George Clooney Could Help Nespresso Solve Its Coffee Pod Problem

| Thursday July 25th, 2013 | 0 Comments

George Clooney helps Nespresso solve pod problemGeorge Clooney has become a familiar face in the world of coffee thanks to his association with the upscale coffee company Nespresso, and now it appears that the actor is poised to help Nespresso address a daunting set of sustainability issues. The problem is that Nespresso has been trying to establish itself as a green brand, but its whole business platform rests on the latest symbol of wasteful packaging: the disposable single-serving coffee pod.

Nespresso is, of course, encouraging its customers to recycle the pods, and while that would appear to be a logical message for Clooney to help pitch, the company has set its sights on a more comprehensive message. Clooney, who has a history of environmental activism under his belt, is no longer mere window dressing for Nespresso’s ad campaigns, he is now a member of the company’s newly formed Sustainability Advisory Board, which will help steer the company’s “AAA Sustainable Quality™ Program.”

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EPA Leader McCarthy Will Target Coal (Oil and Gas, Maybe Not So Much)

| Monday July 22nd, 2013 | 0 Comments

EPA rules could shut more power plantsAfter months of delay, former EPA air pollution chief Gina McCarthy was finally confirmed to lead the entire agency by the U.S. Senate last week, and it seems clear that her administration will focus like a laser beam on reducing carbon emissions from the nation’s aging fleet of coal-fired power plants. That mission was also reinforced last week by Secretary of State John Kerry, who guest-blogged for our friends over at Think Progress about the development of a partnership with China designed to help reduce dependence on coal.

Aside from being an important global warming management strategy, the transition out of coal should help take the pressure off U.S. communities that are dealing with the impacts of coal harvesting and transportation, particularly for the export market. Unfortunately, when you put Kerry together with McCarthy, the picture looks far less clear when it comes to natural gas and oil.

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The Weather Company Confronts Climate Change Denial Head On

| Monday July 15th, 2013 | 5 Comments

weather company puts climate change denial issue to restRecently, some of the top business journalists in the U.S. went on record asserting that climate change denial is a form of political posturing that is not worthy of discussion in serious reporting on economic issues. If that doesn’t lay the whole climate change denial thing to rest, then hopefully this will: The Weather Company has just endorsed the BICEP (Business for Innovative Climate and Energy Policy) Climate Declaration, which acknowledges the scientific consensus on climate change.

As the owner of The Weather Channel and related weather media platforms, The Weather Company already reaches a broad audience with reality-based information, so it’s in a good position to help bridge the political divide…or is it?

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The Issue is Trust, Not Pipelines vs. Railways

| Thursday July 11th, 2013 | 0 Comments

Keystone advocates use Quebec oil disasterDozens of people are still missing in the aftermath of last weekend’s oil tank rail car disaster in Canada, but advocates of the proposed Keystone XL tar sands oil pipeline have already jumped on the tragic loss of life to advance their case for pipeline vs railway transportation.

In terms of corporate social responsibility and crisis response, we’re thinking that kind of utilitarian reaction to a horrible tragedy will do more harm than good to the oil industry overall, though.

There are two kinds of pitfalls here. First, in drawing more attention to fuel transportation statistics, Keystone advocates are also drawing more attention to the the fact that the global fossil fuel market is intensifying. That is putting increasing pressure on transportation routes, which necessarily results in at least some degree of increased risk to communities along those routes.

Second, Keystone advocates are in danger of raising more doubts about pipeline safety than they alleviate. Regardless of what picture the pipeline vs. railway statistics paint, pipelines are still part of an ongoing “crumbling infrastructure” conversation that will only intensify as the nation’s network of pipelines gets older.

With that in mind, let’s see exactly what points the Keystone advocates are trying to make…

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Top Business Journalists Agree on Climate Science

| Sunday July 7th, 2013 | 1 Comment

business journalists agree climate science is realSome of the nation’s most widely read and experienced business journalists have gone on record affirming that climate change is settled science, and that climate change is already having a significant impact on the businesses they cover. As far as these journalists are concerned, “teaching the controversy” over climate science has no place in serious business reporting today, because of the simple fact that there is no meaningful controversy to teach about.

The consensus emerged in a Media Matters article last week, and it indicates that as a group, established journalists have positioned themselves above the climate change denial fray. However, the fray still exists, and it still exerts a powerful influence on public policy.  If established business journalists really want to get serious about covering climate change issues in the business sector, they need to take it to the next level. That means moving beyond reporting about the effects of climate change on businesses, and beginning to shed some light on the businesses interests that have been aggressively thwarting climate action.

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Two U.S. Senators Warn Pro Sports Leagues Against Aligning with Obamacare

| Monday July 1st, 2013 | 0 Comments

Senators warn pro sports about ObamacareWhen it comes to corporate social responsibility, it’s hard to beat the wide variety of community programs and national initiatives that have been undertaken by professional sports in the U.S. It’s a tradition that goes back through many decades, and one that has included many different stakeholders, including the federal government. For that reason, it was quite surprising to learn that two leading Senators felt compelled to send a stern letter to the nation’s six top professional sports leagues last week, warning them not to lend their CSR experience to help publicize an important national health care initiative that has already affected millions of  Americans.

That would be the federal Patient Protection and Affordable Care Act of 2010, more familiarly known as Obamacare.

The letter was sent by Senators Mitch McConnell (R-KY) and John Cornyn (R-TX) to the National Football League, Major League Baseball, the National Basketball Association, the National Hockey League, the Professional Golf Association (why not the U.S. Golf Association we wonder?) and NASCAR.

It warns that the new law is the “most divisive and polarizing political issue of our day.” It further warns that “given the divisiveness and persistent unpopularity of the health care [law], it is difficult to understand why an organization like yours would risk damaging its inclusive and apolitical brand by lending its name to its promotion.”

Readers, if any of you can recall an instance in which members of Congress have warned a professional sports league, or any other major U.S. corporation for that matter, that their CSR profile could be headed in a brand-damaging direction, please drop us a note in the comment thread. In the meantime, let’s take a look at some of those other divisive and polarizing political issues out there, and see how our professional sports leaders have handled them.

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Now is a Good Time to Hop on the Food Waste Bandwagon

| Sunday June 30th, 2013 | 4 Comments

food waste solutions are at handBarely six months ago, Triple Pundit identified food waste as one of the most pressing problems facing the world today, and it is a big one. Here in the U.S., for example, the Department of Agriculture estimates that fully one-third of the food meant for human consumption never makes it to the table, with the main sources of waste being restaurants and other food service businesses as well as individual households.

Some of the solutions under discussion, such as improved food storage technology and more efficient ordering strategies, will tackle the incoming part of the problem. However, that still leaves a huge pile of outgoing waste from households and retail establishments in the form of peelings, rinds, stems, seeds (think avocado), spent tea leaves, coffee grounds and other unused or unusable scraps, most of which is landfilled or incinerated with a consequent impact on the environment and the bottom line.

The good news is that just within the last couple of weeks, three major developments have occurred that show how quickly the food waste situation could turn from a liability to an asset, by providing forward-thinking businesses with new opportunities to build a green brand and establish themselves as community leaders.

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