‘Agriculture & Food’ In Depth

Could McDonald’s Replace Beef Burgers With Seitan? Would Anyone Notice?

Posted by Nick Aster March 19th, 2010 View Comments

When Friday rolls around, I sometimes like to write hair-brained posts postulating some kind of zany idea. So here’s today’s:

I ate at an airport McDonald’s the other day for the first time in ages. It was at once delicious and disturbing. I looked at the beef. Was it really beef? I mean, seriously, it was definitely some kind of beef-flavored-matter, and the advertisement did say 100% beef. But as I walked off with that greasy post-McDonald’s flavor (that lasts for hours) in the mouth, I got to thinking: that patty was almost no different than the wheat or soy-based stuff used to make vegan food (seitan and so on).

I walked away 100% convinced that McDonald’s could replace all its beef with beef-flavored seitan and NO ONE would notice the difference. McDonald’s would save a fortune, health would be improved, and the carbon and resource footprint of McDonald’s would be massively slashed.

Does anyone think I’m right?

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Naked Pizza: The Trojan Horse of the Pizza Industry

Posted by Jen Boynton March 19th, 2010 View Comments

ban-startup-friday

Who doesn’t like pizza? Even the owner of ihatepizza.com can’t work up ire about his favorite least favorite food. I’m a fan, which is one reason Naked Pizza was among the most captivating components of Val Casey’s keynote at SXSW. Casey discussed the importance of meeting people where they are, when it comes to sustainability, and she used Naked Pizza an example of a business that embodies that motive.

Naked Pizza is a start-up out of New Orleans that was founded by a former anthropologist and a real estate developer  who wanted to do the impossible and make pizza a health food. This wasn’t just about waistlines- the partners realized that making health food delicious and familiar is one of the keys to solving the obesity crisis. Funded by dotcom winner Mark Cuban and The Kraft Group, team Naked Pizza cites a simple equation as its key to success:

All-natural, reduced-calorie, multi-grain, probiotic pizza – preachy brand image  +  Twitter  = Naked Pizza

Brilliant.

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Burgerville Adds Compostable Cups and Lids to Menu

Posted by Jace Shoemaker-Galloway March 19th, 2010 View Comments

Fast food chain, Burgerville, recently announced it is switching to commercially compostable cups and lids as part of its goal to divert 85 percent of the company’s waste stream from landfills. Burgerville is the first fast food chain to use compostable paper cups company-wide.

The compostable “ecotainer” soda cups and lids, developed by International Paper in cooperation with Coca-Cola, are made from fiber from sustainably-managed forests that meet the Sustainable Forestry Institute (SFI) guidelines.  A corn-based coating, NatureWorks Ingeo, is used in the cups and lids to create a water-resistant barrier. And ecotainer products require less energy to produce than traditional paper cups.

Burgerville has also teamed with the Portland Roasting Company in an effort to bring Farm Friendly Direct coffee to all its customers. Proceeds from coffee sales help improve the lives of coffee farmers and their communities though the building of community centers, schools and water treatment centers.

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PepsiCo Wants to Make Tropicana Orange Juice Greener

Posted by Kathryn Siranosian March 18th, 2010 View Comments

Earlier today, PepsiCo announced that it is launching a new pilot program to reduce the carbon footprint of its Tropicana Pure Premium orange juice.

About a year ago, the company released results of a lifecycle analysis (LCA) it had completed on the juice. That data, compiled in partnership with the Carbon Trust, revealed that each half-gallon of orange juice emits the equivalent of 3.75 pounds of CO2 into the atmosphere. (Need a point of reference? Consider this: Burning one gallon of gas creates 20 pounds of CO2.)

By completing the LCA, PepisCo also discovered that the largest single source of carbon emissions in the production of the drink came from the growing process. Specifically, about 35 percent of Tropicana Pure Premium’s carbon footprint derives from fertilizer use and application in the orange groves.

So now, Tropicana is going to team up with one of its long-time growers, SMR Farms in Bradenton, Fla., to test two lower-carbon fertilizers. If successful, the company estimates that this change could reduce the total carbon footprint of Tropicana Pure Premium by as much as 15 percent.

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The Story of Stuff Team Takes on Bottled Water

Posted by RP Siegel March 12th, 2010 View Comments

For anyone trying to explain what sustainability is to a semi-curious relative or a completely out of touch co-worker, there could hardly be a better place to start than Annie Leonard’s twenty minute web video The Story of Stuff. The video features Leonard standing in front of an animated white board on which clever line drawings appear while she explains in extremely clear and simple terms the far-reaching connections between our everyday consumer choices and the manifold environmental and social justice problems that derive from them. The short video has received well over a million hits on YouTube.

Now Leonard, with the support of five leading sustainability advocacy organizations, has produced a new video, The Story of Bottled Water, which is scheduled for release on March 22nd, which happens to be World Water Day.


As in The Story of Stuff, The Story of Bottled Water, gives us a short (7 minute) behind-the-scenes look at the bottled water business and raises the question of how people in this country have been duped into buying a half a billion bottles a week of what is really nothing more than tap water for a price that is roughly two thousand times higher.

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Saul’s Deli Bridges the Gap Between Traditional and Sustainable

Posted by Audrey Khuner March 12th, 2010 View Comments

Et tu, Saul’s Deli?

I’ve somehow always managed to compartmentalize comfort food and sustainable/healthy food.

The latter is what I eat on a regular basis—quinoa from the organic grocery, locally grown kale from the farmers’ market—that’s my regular diet. But sometimes I want to break away from all that healthiness and enjoy a greasy, meaty Rueben.

And maybe, for those few heavenly corned beef moments, slathered in Swiss cheese and sauerkraut, I don’t want to think about where the cow came from or what he was fed or how much damage I’m doing to the planet.

But alas, I’m from Berkeley. And, like a growing population of responsible eaters, we care about stuff like that.

I grew up four blocks away from Saul’s Deli. Their matzoh ball soup was always a close second to Grandma’s, Dad’s and Aunt Kathy’s. Okay, I guess that makes it a close fourth. If I wanted latkes when it wasn’t Hannukah or gefilte fish when it wasn’t Passover, I always knew where to go.
Karen Adelman and Peter Levitt, co-owners of Saul’s Deli, are well aware of their loyal customer-base. They have always made it a priority to cater to those traditional Jewish tastes. But as the sustainable food movement becomes more and more prevalent, they also have a second priority. Or, as Adelman put it, “I wouldn’t want to sell meat that I wouldn’t eat.”

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LL Bean Meets PACT: Tom’s of Maine Founds New Company for Wool Skivvies

Posted by Daniel Winokur March 5th, 2010 View Comments

ban-startup-friday

Like LL Bean? Everyone knows how great its clothes are. Sure, they’re not known for being terribly stylish — but there’s something comforting about that Northeastern, down-homey functionality and durability. Just the right thing for a weekend working on the farm, taking a hike, or clearing brush.

Or what about PACT?  Recently profiled by MC O’Connor in another Startup Friday post, PACT’s gained many fans with its offbeat, half sexy, half cheeky approach to sustainably sourced underwear. It’s the kind of thing for sustainability geeks to wear when trying to be cool and sustainable at the same time.

But PACT doesn’t exactly communicate burly robustness, and you’ll be hard pressed to find many sustainable items at the LL Bean online store. Enter Ramblers Way Farm, a new apparel venture from the founders of Tom’s of Maine, Tom and Kate Chappell. Specializing in all types of base-layer clothing, Ramblers makes their products out of sustainably-produced wool, which is farmed and processed domestically, rather than relying on overseas facilities.

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Film Exposes Overfishing Practices, Fishes for Answers

Posted by Mary Catherine O'Connor March 4th, 2010 View Comments

I’ve a fear of oceans. Lakes—even the biggest ones—I don’t mind. I love them, in fact, having grown up in Chicago and attending college on the shores of Lake Superior. But oceans, and their rip tides and undertows, have always struck me as sinister.

Ironically, just after returning from a week on a beach in Baja, where I started coming to terms with these fears, I watched The End of the Line, a newly released documentary that makes the case for why the oceans should be afraid of us.

The film, which Ted Danson narrates and Robert Murray directed, delves into the depravity we’ve brought to the world’s oceans through centuries of wanton fishing (and, obviously, consuming) fish from oceans around the world.

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Quantifying Progress: Whole Foods vs. Milton Friedman

Posted by Carly Smolak February 25th, 2010 View Comments

five year anniversary

Spooner's Milton Friedman

Five years ago, 3p founder Nick Aster covered the exchange between Milton Friedman and John Mackey featured on Reason.com. On one side of the ring was Friedman, swinging away on behalf of profit at all social and environmental costs, echoing his infamous assertion that the only “social responsibility of business is to increase its profits.”  On the other side was Mackey counter-punching, explaining that by focusing on creating value for all of its stakeholders instead of just shareholders, Whole Foods built a lucrative empire of happy people and shareholders alike.

Aster asked, “[Profit] is certainly a lot easier to quantify than something like ‘happiness’, but the intangible benefits of good, honest business clearly go way beyond pure finance….Must the word ‘profit’ always refer to money in the strictest sense?”

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Ben & Jerry’s Plans to go 100% Fair Trade

Posted by Audrey Khuner February 24th, 2010 View Comments

Fair labor conditions never tasted so good.

Ben & Jerry’s announced last week that they will be 100% fair trade by 2013.  That means that all of their “global flavor portfolio” will be composed of Fair Trade Certified™ ingredients, such as cocoa, vanilla, fruits, nuts, etc.

The successful ice cream company was the first to introduce fair trade ingredients to the market back in 2005, but co-founder Jerry Greenfield decided that only some wasn’t enough.

“Fair Trade is about making sure people get their fair share of the pie,” said company co-founder Jerry Greenfield. Always with the dessert metaphors, Jerry?

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USDA Tightens Organic Grazing Regulations

Posted by Tori Okner February 22nd, 2010 View Comments

The recent announcement about USDA’s final regulation on access to pasture for organic livestock is a clear victory for the organic movement. The present language of the National Organic Program (NOP)  merely stipulates that grazing livestock must have access to pasture. As the organic market share has grown, the differing interpretations of this language have created fissures in the community. With the expansion of industrial organic products, critics have questioned what organic signifies when some providers rely primarily on feedlots. As explained by the USDA, “the final rule provides certainty to consumers that organic livestock production is a pasture-based system in which animals are actively grazing pasture during the grazing season.“

The process to amend the current NOP language began nearly five years ago with a recommendation from the National Organic Standards Board that suggested, “ruminants obtain a minimum 30 percent dry matter intake for at least 120 days.” Published first in 2008, the proposal elicited an astonishing 26,000 comments. The voices of family farmers and animals rights, environmental, and nutrition activists mixed with local government officials, consumer groups, trade organizations, and industry representatives. “USDA closes organic loophole,” cheered nutrition expert Marion Nestle.

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Government Aid to Flow into Great Lakes, Helping Fight Asian Carp

Posted by Mary Catherine O'Connor February 22nd, 2010 View Comments

The Environmental Protection Agency announced on Sunday a five-year, $2.2 billion initiative to start healing the Great Lakes. The effort has three main goals: improve the lakes’ wildlife habitat, improve water quality and fight the invasion of non-native species such as Asian carp, which threaten not only the lakes’ ecosystem but also their fishery industry.

“We are not simply trying to maintain the status quo, that is not acceptable. Our goal is to have these bodies of water improved and protected,” said Ohio Governor Ted Strickland at a press event announcing the plan. Strickland and other members of the Council of Great Lakes Governors are welcoming the financial aid and the support of the Obama administration in restoring the Great Lakes. During his campaign, Obama said he would form a task force to address the environmental needs of the Great Lakes region, and pledged to spend $5 billion over a decade in the effort.

The plan includes a “zero tolerance” policy on invasive species such as Asian carp and sets a goal of reducing the introduction of invasive species into the lakes by 40 percent by the year 2014. Of course, the most immediate and biggest fight against invasive species is blocking Asian carp, which have been moving north up the Mississippi, toward the lakes, for a number of years.

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Seriously. Where Does Our Food Come From?

Posted by 3p Guest Author February 22nd, 2010 View Comments

This is a series on the business of sustainable agriculture by the folks at Bon Appétit Management Company, a company that provides café and catering services to corporations, colleges and universities. We invited Bon Appetit to lead this conversation because they want to focus on difficult questions to which they don’t have answers. We think it’s a bold step when a company puts itself on a line to seek answers to tough questions. We may not solve them all, but we hope we’ll make a start. To read the earlier posts, click here.

By Bon Appétit East Coast Fellow Carolina Fojo

Thanks to leaders like Michelle Obama and Michael Pollan, the U.S. public is beginning to realize that a large number of today’s social, environmental and health problems exist because of the modern system we like to call the food industry. And what people are learning to ask is: Where exactly does my food come from?

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What Could Be Better than Renewable Energy from Chocolate?

Posted by RP Siegel February 15th, 2010 View Comments

Just in time for Valentine’s Day, for those of you who already believed that chocolate was the most perfect substance on Earth, here is another reason to think so. Who knew that the same delicious brown bean that hopefully melts your true love’s heart can also generate clean green power? Well, almost. It’s the shells, actually, the cocoa bean shells that are left over after the chocolate has been made. They are now being used as biofuel. You might wonder where this is happening. West Africa? Brazil?

No, it’s actually in New Hampshire, the Live Free or Die state, which is also the home of chocolatier Lindt USA. Lindt recently announced a partnership with Public Service of New Hampshire (PSNH)  for the burning of cocoa bean shells to produce electricity from one of the three 50MW boilers at PSNH’s Schiller Station power plant in Portsmouth. The shells are a byproduct of Lindt’s manufacturing process at its nearby facility in Stratham. The company recently expanded the facility to incorporate the chocolate production process, which had previously taken place in Europe.

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