20 New Rules of Green Marketing
1. Green is mainstream. Not too long ago, just a small group of deep
green consumers existed. Today, 83% of consumers – representing
every generation, from Baby Boomers to Millennials and Gen Ys – are
some shade of green. Moreover, there are now finely defined segments
of green consumers.
Powering the Future: A Nobel-Prize Winner Takes a Look Deep into the Future
By: Paul SanGiorgio Have we hit peak oil? How long can we rely on cheap coal for power generation? Is hydro-fracking worth the environmental impact? To each of these pressing and controversial questions, Nobel-prize winner and Stanford physics professor Robert Laughlin would respond that, in the long run, what’s the difference? Powering the Future: How [...]
Occupy Wall Street Says: Don’t Be Greedy
Corporations don’t need to be greedy. Marketing book lays out benefits of corporate social responsibility.
Non-Profit Management 101: The Book
Management of a non-profit organization can mean the difference between effective advocacy and social change programs, and failure. Therefore, it’s tantamount for those running an organization or playing a critical role within an organization (fundraising, marketing, board management) to make good use of limited funds and other resources at their disposal. A recently published guide,
Leading with Purpose: The Steve Jobs Way
Apple has been in the news a lot lately. Last month, it released new Macbooks and an iPhone 4 for Verizon. On the sustainability front, the company released its annual Supplier Responsibility Report. The biggest news of all was not necessarily the release of the the iPad 2 but the presence of Steve Jobs at [...]
Video Interview: Applying Sustainability in the Workplace
What does sustainability mean in the business context and how do you apply it in the workplace? Marsha Willard, the CEO of AXIS, and the co-author of The Business Guide to Sustainability and The Step by Step Guide to Sustainability Planning, shares her experience in working with small to medium sized companies to make sense [...]
Book Review: Planet Home by Jeffrey Hollender
Recently, I interviewed Jeffrey Hollender, co-founder and former CEO of Seventh Generation about his departure from the company, his new book, and what was next for him. Mr. Hollender is a humble hero of the green economy and a man whose work I’ve admired for years. So it was with great pleasure that I dove [...]
Video Interview: Good-to-Great Communication for Sustainability Change Agents
As a change agent, do you ever feel stifled by people who are unenthusiastic about your sustainability message? John Marshall Roberts, the CEO of Worldview Thinking and the author of Igniting Inspiration, explains how understanding different worldviews can transform a good communicator to a great communicator. According to Roberts, there are four main worldviews: absolutistic, [...]
How to Put Sustainability in Any Corporate Job: New Guide Shares Stories from the Field
We’ve enjoyed a close relationship with Net Impact over the years and are excited to help them present their new career guide: Corporate Careers That Make a Difference. The new guide looks at how working professionals are bringing corporate citizenship to otherwise “conventional” jobs. The personal stories featured in the guide get tend to get started [...]
Carbo2n Nation-Finally the Convenient Solutions Movie I’ve been Waiting for
By Boyd Cohen, CO2 IMPACT I remember going to a screening of Inconvenient Truth with Vancouver’s ex-mayor back in 2006, feeling a bit disappointed. While I am no climate scientist, I had been aware for some time of the scientific evidence that the climate is changing and humans are partially to blame. I was happy to [...]
Book Review: The New Capitalist Manifesto
Umair Haque asks that his new book The New Capitalist Manifesto: Building a Disruptively Better Business be evaluated– as a “toolkit,” a “lens,” a “handbook” and it’s basically successful. We evaluated the book as a manifesto, however, and it’s less believable. The premise of the book is this: capitalism as a system has run away [...]
Book Review: Managing the New Frontiers, An Introduction to the Fundamentals
By: Susan D. Harper Managing the New Frontiers, An Introduction to the Fundamentals, by Jonathan T. Scott, goes beyond introducing the fundamentals of sustainability from a management and business perspective. Scott plants the idea soundly into the reader’s mind that two subjects as seemingly diverse as the environment and business, are actually a perfect fit. [...]
Green Books Campaign: Strategy for Sustainability, A Business Manifesto
This review is part of the Green Books campaign.Today 200 bloggers take a stand to support books printed in an eco-friendly manner by simultaneously publishing reviews of 200 books printed on recycled or FSC-certified paper. By turning a spotlight on books printed using eco- friendly paper, we hope to raise the awareness of book buyers [...]
Video Interview: Rachel Botsman on Leveraging Collaborative Consumption Trends
What do eBay, Zipcar, Craigslist, Kiva and timeshare real estate have in common? They all represent businesses that harness the power of collaborative consumption, or simply put, sharing. But this is not playing nice in the sandbox, rather, it is tracked and coordinated sharing on a global scale. Large scale sharing creates a more sustainable [...]
What Does Entrepreneurship Really Come Down To? An Interview With Stephen M.R. Covey
Recently, I had the honor of interviewing Stephen M.R. Covey, author of the Speed of Trust, as part of his PR campaign for the upcoming Leaders Causing Leaders tour, and asked him about entrepreneurship and microenterprise. Covey’s father, Stephen R. Covey, who wrote the foreword for this book, is a widely renowned bestselling author of [...]
Book Review: Running Out of Water
More and more people are beginning to recognize that water, is going to be the next oil. As oil has become scare due to our voracious consumption, so has water. But the analogy can only go so far. For while countless civilizations have existed and thrived without oil for centuries, no man or woman has ever lived without water for more than a few days.
Bjorn Lomborg, the Not-So-Skeptical Environmental Skeptic
(Also reported on by RP Siegel here) The economist and author Bjorn Lomborg has been called the Danish doubter and compared to Adolf Hitler because of his failure to add the human element into his analysis of the climate crisis. In his books The Skeptical Environmentalist and Cool It: The Skeptical Environmentalist’s Guide to Global [...]
Hip Investor: How To Invest Without Compromising Your Values
Investment adviser and author R. Paul Herman holds a rare belief: that investments can do good and make money at the same time. And he seems to be proving it. Gone are the days when we were forced to choose between our values or high returns. I’ve been eagerly following HIP Investor and its CEO [...]
Earth, Inc.: How to Turn the Biosphere Into a Mentor
Biomimicry is a great design discipline for making cradle-to-cradle products, but it’s also a handy tool when it comes to developing sustainable businesses, explains Gregory Unruh in his new book, Earth, Inc., out this month on Harvard Business Press. The book describes how business leaders can learn from nature’s way of getting things done, sustainably. [...]
Buy This Book: The Responsibility Revolution
In my line of work, I read a lot of books about sustainable business. First there was the required reading for my MBA in Sustainable Management, then there are the books that publishers send, which I lap up like a kid in a candy store. I love this topic and I’m a bookworm anyway. Which [...]
Finding Ideal Clients Through Networking – Tips For Small Green Businesses
As a marketing tool, networking is a great outlet for making “ideal” connections for small businesses. What’s an ideal connection? Perhaps an analogy will help elucidate the term. You’ve probably heard the following saying: Give a man a fish and you’ve fed him for a day. Teach a man how to fish and you’ve fed [...]
Easy Green Choice: Better World Books “Eco-Shipping” Makes Company Price Competitive With Amazon
Recently, I posted a series of articles on green business books. I’m an author. I know the field reasonably well, though I’m no expert in the publishing industry. Blogging is a terrific outlet for book sales, as I’ve found that by giving away a sample of my writing on Triple Pundit, and letting people decide [...]
Film Exposes Overfishing Practices, Fishes for Answers
I’ve a fear of oceans. Lakes—even the biggest ones—I don’t mind. I love them, in fact, having grown up in Chicago and attending college on the shores of Lake Superior. But oceans, and their rip tides and undertows, have always struck me as sinister. Ironically, just after returning from a week on a beach in [...]
For a “Crash Course” Sustainable MBA, Here’s Your Homework
The results are in! The 3P reader poll we conducted 2 weeks ago received a lot of attention and traffic, and generated an interesting list of green business books that our readers consider important. They span the gamut from manufacturing to strategy to sustainable food to clean energy. And, importantly, they represent a nice cross [...]
Voluntary Simplicity and the Triple Bottom Line: An Interview with Duane Elgin
Author Duane Elgin challenges his readers to give up the trappings of modern life (snuggies, melon ballers and all the other gadgets we can’t live without) in favor of a deeper form of satisfaction. His book Voluntary Simplicity has been much loved by those who find solace in the simpler path and much maligned by those [...]
Nominations Are In…Vote for Your Sustainable Business “Must Read” List!
In an earlier post, we at 3P asked you to nominate a book you feel is a “must read” for those interested in sustainability. There’s so much to know: sustainable food, renewable energy, social entrepreneurship, alternative transportation, green chemistry, biofuels, low carbon lifestyles, socially responsible investing…… how can we possibly keep up with all the [...]
Review: 12 Tips for Ethical Marketing to the New Consumer
Chris Arnold’s new book Ethical Marketing and the New Consumer discusses how marketing must change to reach today’s consumers. If you are interested in any aspect of ethical marketing – Arnold covers product development and design, messaging, positioning and more – this is a recommended read. Eco-ethical marketing requires creativity and an openness to experimentation [...]
Book Review: The BIG BGT Guide to Getting a Green Job
Bright Green Talent’s foray into e-book publishing is a useful—and free—compendium of tips and tricks for getting a green job, from experts in green job placement. Written with a bias toward the recent college graduate, the straight-talking BGT Guide to Getting a Green Job opens with a no-nonsense overview of the challenges of getting a [...]
Book Review: The (True) Price of a Bargain
On the way to visit a friend Thanksgiving weekend my car broke down, and I found myself at a Pep Boys in Rohnert Park, CA, wandering a vast parking lot. Big Box superstores stretched from one end to another: A Home Depot and Wal-Mart. In between, like an isthmus, was Pep Boys, Dollar Tree, and [...]
Buy Nothing Day: The High Cost of a Bargain
This excerpt from The Price of a Bargain by Canadian journalist Gordon Laird is presented in honor of Buy Nothing Day. Happy anti shopping! For better and for worse, ours is the age of the bargaineers – the engineers of bargains – whose factories extend from rice paddies to suburban basements everywhere. Each year we [...]
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Where We’re Going
Have your event listed here.
Webinar: Feb 17Greening Stonyfield Farm: As a consultant with Stonyfield Farm for the past 12 years, Switzer Fellow Tim Greiner will discuss efforts to broaden and deepen sustainability within the company. He will discuss the company's efforts to track its environmental impacts, barriers the company had to overcome.
Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.
NY: Mar 19-20Wall Street Green: The longest running and most comprehensive environmental market event in the industry. The Wall Street Green Summit covers cutting edge content, industry developments and features the practitioners and the leaders of tomorrow.
Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.
SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.
Have your event listed here.
Webinar: Feb 17Greening Stonyfield Farm: As a consultant with Stonyfield Farm for the past 12 years, Switzer Fellow Tim Greiner will discuss efforts to broaden and deepen sustainability within the company. He will discuss the company's efforts to track its environmental impacts, barriers the company had to overcome.Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.NY: Mar 19-20Wall Street Green: The longest running and most comprehensive environmental market event in the industry. The Wall Street Green Summit covers cutting edge content, industry developments and features the practitioners and the leaders of tomorrow.Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.Have your event listed here.
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