Moving Beyond Green: The Rainbow Within CSR
Are people who care about CSR all only focused on environmental issues? It is important to investigate further what are the values that people care most about in corporate performance.
Pasture-Raised vs. Industrial Organic: An Egg-cellent Stakeholder Engagement Lesson
The biggest farmers market in San Francisco has revised its standards for egg sellers, limiting approved vendors to those who pasture-raise their chickens (i.e. keep them outside where they can peck and scratch and eat grass and bugs) and kicking out farmers who keep their hens in barns and feed them grain exclusively. So far so good. The story gets interesting when you realize that the change impacts only one vendor: Petaluma Farms.
How to Leverage Collaboration to Make Your Business Thrive
Here are some tips for restructuring challenge campaigns to make them more successful.
The Clif Bar Story: An Interview with Director of Environmental Stewardship Elysa Hammond
Forget the triple bottom line: the folks at Clif Bar manage for five separate objectives. Find out how they manage it.
Leveraging Deficits: How the Best Corporate Citizens Drove Cross-Sector Collaboration During the Great Recession
With a “renaissance” in how companies, NGOs, and governments are collaborating to tackle some of our toughest challenges, this blog post looks in-depth at the specific new models and practices that are emerging in cross-sector collaboration.
Deficit-Driven Economic Developments
The recession started a renaissance in how companies, NGOs, & governments collaborate. With governments and non-profits facing yawning budget deficits and business facing one of its biggest trust-deficits in history, organizations are coming together in unprecedented ways to tackle some of society’s greatest challenges. In fact, a distinct set of collaborative practices used by the “best corporate citizens” and their partners have emerged that others could adopt.
World Peace Scores in the NBA
Many people define world peace as an ideal. One player in the National Basketball Association is attempting to promote world peace each time he is on the court. How is he doing this? Is it for real? The Los Angeles Lakers basketball player, formerly known as Ron Artest, changed his name to Metta World Peace. [...]
Is Guilt a Sustainable Way to Pry Open Pockets?
The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Sarah Anne White Why we should run screaming in the other direction from “Gala” or “Gift” Economics How many [...]
The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley In part 1 of this post, I explored some of the forces at play today that are creating a [...]
Green Packaging: A Revolutionary Way to Sell, or Just Another Fad?
The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Rahim Bhimani We have all become accustomed to the over used word “green”: green products, green cars, [...]
Make Crowdfunding a Part of Your Product Strategy
Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing buzz with minimal risk and upfront investment.
Last Minute Holiday Gifts You Can Feel Good About
If you are like many people I know, you can’t help feeling a slight sense of guilt giving store bought, mass produced gifts during the holidays – gifts that you aren’t even sure your recipients are going to like. This year the holiday shopping ploys literally multiplied from the usual Black Friday and Cyber Monday [...]
Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley On October 26th, a beautiful video was posted on Vimeo of a murmuration of starlings. It was a rare [...]
Top 10 Cause Marketing and Corporate Responsibility Trends of 2011
At Cone Communications, we spend the entire year tracking cause marketing and corporate responsibility (CR), and between shark fin soap and $3,500 sneakers for a cause, we’ve seen it all. We reveal our top 10 cause marketing and CR trends of 2011.
6 Laws of Green Marketing
As standards become more well-defined and consumers demand more transparency, companies are increasingly in need of the skills to, first of all, begin that difficult process toward the ever-evolving “sustainable” business. But for those already on that path, an understanding of how to report and communicate their successes and hurdles is becoming essential as well. [...]
Social Media’s Impact on Brand Value
Traditionally, companies pushed their brand message on the public with little to no feedback loop. Today, the rise of social media has given consumers more of a voice, empowering them to help shape a company’s brand and influence the buying patterns of others.
The “TOMS Shoes” of Backpacks
Inspired by TOMS Shoes’ One for One Movement, Ark Collective has the Get to Give Model, where instead of shoes, it gives away a backpack for each one that it sells.
What are Your Eco-Strengths?
Do you struggle to find your role keeping the world green? For those who want to participate in saving world I recommend taking the time to think about your individual strengths to save their world.
How Can Marketing Change Behavior for Good?
Marketing can make people eat McDonald’s hamburgers, wear shoulder pads, and buy that new laundry detergent even though the old one is fine. It basically compels masses of people to run along with the latest fad. If marketing is so successful in changing our lifestyles, why is it so difficult to use it to promote more sustainable behavior?
Green Bay Packers Sell Stock as Nonprofit Community Organization
When we think of owning stock in an organization, we usually think of for-profit corporations. Images of streaming ticker symbols and stock markets rising and falling come to mind. In this case, we typically own stock so that we can (hopefully) make money. However, we have a unique opportunity to own stock in a nonprofit [...]
How White Polar Bear Cans Upset Coca-Cola’s Cause Marketing Campaign
Oh, if only polar bears weren’t white. I guess that was one of the thoughts that went through the minds of Coca-Cola executives, while putting the kibosh on the company’s special holiday white cans due to customer uproar. These cans were part of a joint campaign Coca-Cola initiated with WWF aiming “to raise awareness and [...]
Competing with the Big Dogs: Marketing Tips to Build Local Economies
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By: Fergus McGrath I’m a big supporter of local economies because I believe doing so will help solve many of the social [...]
Case Study: Marketing Sustainable Education
the Presidio Graduate School (PGS), finds itself at a strategic crossroads. When the school was founded eight years ago, the driving need was to teach sustainability to business leaders. Convinced that benevolent companies could exist and prosper, industry leaders like Dick Gray joined together to form a superior school to spread the word. The school has been successful – so successful that Stanford, Berkeley, Dominican and other local schools are in the game now.
Stakeholder Engagement Marketing at O.N.E Coconut Water
By Jeff Klein In the first post in this 3-part series on Stakeholder Engagement Marketing (SEM) I proposed that marketing is misunderstood and suggested that the deeper purpose and potential of marketing are rarely recognized or embodied. I also outlined the context for SEM. In the second post in this seriesI outlined the first phase [...]
Nike & Puma, Reframing the Sustainability Message for a Younger Market
Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically similar markets, the respective target customers have diverging sensibilities. What will be most interesting to see is how the PR of 2011 develops into the actions of 2012.
Green Gift Monday Promotes Positive Change and Provides Free Marketing
Green Gift Monday, launched for the second year by The Nature Conservancy, encourages gift givers to consider environmentally and socially responsible choices around the holidays. It also presents a great marketing opportunity for the Conservancy and its partners.
The Holidays are Here, and So is Cause Marketing
Coca-Cola is using a cause marketing approach in its newest holiday campaign, Arctic Home, which will support the World Wildlife Fund’s (WWF) polar bear conservation efforts.
The Business Case Against Litter
Litter in the forms of plastic packaging and cigarette butts are endangering the ocean’s wildlife and creating a trash vortex the size of Texas int eh North Pacific.
Sierra Club’s Nukespeak Revives the Nuclear Debate
It was nearly 30 years ago, in the wake of the Three Mile Island nuclear accident, when the classic Nukespeak from Sierra Club Books was published and immediately shaped public debate on the immense risks of nuclear technology. Now an extensively revised and updated edition promises to continue to fuel that debate in the aftermath [...]
Current Engagements
Where We’re Going
Have your event listed here.
Webinar: Feb 17Greening Stonyfield Farm: As a consultant with Stonyfield Farm for the past 12 years, Switzer Fellow Tim Greiner will discuss efforts to broaden and deepen sustainability within the company. He will discuss the company's efforts to track its environmental impacts, barriers the company had to overcome.
Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.
Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.
SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.
Have your event listed here.
Webinar: Feb 17Greening Stonyfield Farm: As a consultant with Stonyfield Farm for the past 12 years, Switzer Fellow Tim Greiner will discuss efforts to broaden and deepen sustainability within the company. He will discuss the company's efforts to track its environmental impacts, barriers the company had to overcome.Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.Have your event listed here.
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