<?xml version="1.0" encoding="UTF-8"?> <rss
version="2.0"
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:atom="http://www.w3.org/2005/Atom"
xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
><channel><title>Triple Pundit: People, Planet, Profit &#187; Conversations in Cause Marketing</title> <atom:link href="http://www.triplepundit.com/category/cause-marketing/conversations/feed/" rel="self" type="application/rss+xml" /><link>http://www.triplepundit.com</link> <description>Business, Better. Since 2005</description> <lastBuildDate>Fri, 10 Feb 2012 00:47:17 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>Insights on Preserve&#8217;s Takeback program</title><link>http://www.triplepundit.com/2011/04/preserve-takeback-program/</link> <comments>http://www.triplepundit.com/2011/04/preserve-takeback-program/#comments</comments> <pubDate>Wed, 13 Apr 2011 21:53:22 +0000</pubDate> <dc:creator>Presidio Marketing</dc:creator> <category><![CDATA[Conversations in Cause Marketing]]></category> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[plastic]]></category> <category><![CDATA[preserve]]></category> <category><![CDATA[Presidio Marketing Blog 2011]]></category> <category><![CDATA[recycling]]></category> <category><![CDATA[takeback]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=69280</guid><description><![CDATA[This post is part of a blogging series by marketing students at the Presidio Graduate School&#8217;s MBA program. You can follow along here. By Rachel Roberts Do you ever worry whether or not the plastic recyclables that you have saved for two weeks and put out for collection will really be recycled?  Well there is a [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2011/04/preserve-takeback-program/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Sex with Trees: Do&#8217;s &amp; Don&#8217;ts of Using Sex to Sell Sustainability</title><link>http://www.triplepundit.com/2010/12/sex-sell-sustainability/</link> <comments>http://www.triplepundit.com/2010/12/sex-sell-sustainability/#comments</comments> <pubDate>Fri, 24 Dec 2010 09:45:05 +0000</pubDate> <dc:creator>CCA LiveE</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[CCA Front]]></category> <category><![CDATA[CCA LiveE]]></category> <category><![CDATA[Conversations in Cause Marketing]]></category> <category><![CDATA[Corporate Social Responsibility]]></category> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[Greening your Career]]></category> <category><![CDATA[Greenwashing]]></category> <category><![CDATA[Hollywood & Green]]></category> <category><![CDATA[leadership]]></category> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[beauty]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[CCA]]></category> <category><![CDATA[environment]]></category> <category><![CDATA[green]]></category> <category><![CDATA[impact]]></category> <category><![CDATA[Internet]]></category> <category><![CDATA[linda yaven]]></category> <category><![CDATA[LiveE]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[media]]></category> <category><![CDATA[message]]></category> <category><![CDATA[print]]></category> <category><![CDATA[product]]></category> <category><![CDATA[sell]]></category> <category><![CDATA[sex]]></category> <category><![CDATA[social]]></category> <category><![CDATA[trees]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=57881</guid><description><![CDATA[This post is part of a year-end series by MBA students at California College of the Arts&#8217; Design MBA Program. Read more about our annual partnership here. Tall, lean, leaves blowing in the wind and all natural &#8211; trees are pretty sexy . . .right? What about global warming, conservation or recycling? For many, not [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2010/12/sex-sell-sustainability/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>All Youth Required – Leading the Green Economy of Tomorrow</title><link>http://www.triplepundit.com/2010/12/green-consumerism-economy-youth/</link> <comments>http://www.triplepundit.com/2010/12/green-consumerism-economy-youth/#comments</comments> <pubDate>Wed, 22 Dec 2010 09:33:42 +0000</pubDate> <dc:creator>CCA LiveE</dc:creator> <category><![CDATA[CCA LiveE]]></category> <category><![CDATA[Conversations in Cause Marketing]]></category> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[art non-profits]]></category> <category><![CDATA[green consumers]]></category> <category><![CDATA[green economy]]></category> <category><![CDATA[Green for All]]></category> <category><![CDATA[low-income]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=57589</guid><description><![CDATA[This post is part of a year-end series by MBA students at California College of the Arts&#8217; Design MBA Program. Read more about our annual partnership here. By Sandra Negron Green consumerism is an essential building block in the development of a green economy. Green consumers aren’t easily defined by their age, income or ethnicity. [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2010/12/green-consumerism-economy-youth/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Two Faces of Walmart</title><link>http://www.triplepundit.com/2010/10/the-two-faces-of-walmart/</link> <comments>http://www.triplepundit.com/2010/10/the-two-faces-of-walmart/#comments</comments> <pubDate>Wed, 06 Oct 2010 08:55:40 +0000</pubDate> <dc:creator>3p Guest Author</dc:creator> <category><![CDATA[Conversations in Cause Marketing]]></category> <category><![CDATA[Corporate Social Responsibility]]></category> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category> <category><![CDATA[Green Buildings and Operational Efficiency]]></category> <category><![CDATA[Greenwashing]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=49030</guid><description><![CDATA[By Jamie Sand-Goldberger According to a McKinsey Corporate survey, 92 percent of senior executives from around the world agree that consideration of environmental challenges will be one of the central issues of the 21st century.  Successful firms are realizing that cognizance around environmental values is saving them money and improving shareholder performance, so much so [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2010/10/the-two-faces-of-walmart/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>An End To Greenwash? Interview With Marcello Manca Of Underwriters Laboratories, &#8220;UL Environment&#8221;</title><link>http://www.triplepundit.com/2010/03/greenwash-marcello-manca-underwriters-laboratory-ul-environment/</link> <comments>http://www.triplepundit.com/2010/03/greenwash-marcello-manca-underwriters-laboratory-ul-environment/#comments</comments> <pubDate>Mon, 01 Mar 2010 10:33:41 +0000</pubDate> <dc:creator>John Laumer</dc:creator> <category><![CDATA[Clean Technology, Recycling, Renewable Energy]]></category> <category><![CDATA[Conversations in Cause Marketing]]></category> <category><![CDATA[Eco Products, Environmentally Responsible, Green Products]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=28463</guid><description><![CDATA[Marcello Manca is Vice President &#38; General Manager of UL Environment, a wholly-owned subsidiary of Underwriters Laboratories (UL), a global leader in product testing and safety certification for more than a century. UL Environment (ULE) was launched in January 2009, and the organization has more than doubled in size over the past year.  Read on [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2010/03/greenwash-marcello-manca-underwriters-laboratory-ul-environment/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Liberty Mutual Responsibility Project Conjures Laughs AND Consciousness</title><link>http://www.triplepundit.com/2009/11/liberty-mutuals-responsibility-project-conjures-laughs-and-consciousness/</link> <comments>http://www.triplepundit.com/2009/11/liberty-mutuals-responsibility-project-conjures-laughs-and-consciousness/#comments</comments> <pubDate>Thu, 05 Nov 2009 10:31:47 +0000</pubDate> <dc:creator>Gennefer Snowfield</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Conversations in Cause Marketing]]></category> <category><![CDATA[Green Marketing, Sustainable Branding, Environmentally Safe]]></category> <category><![CDATA[Hollywood & Green]]></category> <category><![CDATA[branded entertainment]]></category> <category><![CDATA[CSR]]></category> <category><![CDATA[Gennefer Snowfield]]></category> <category><![CDATA[Liberty Mutual]]></category> <category><![CDATA[Masi Oka]]></category> <category><![CDATA[Milo Ventimiglia]]></category> <category><![CDATA[Responsibility Project]]></category> <category><![CDATA[Social Change]]></category> <category><![CDATA[social good]]></category> <category><![CDATA[Sustainability]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=17944</guid><description><![CDATA[I haven&#8217;t been blogging too much &#8217;round these parts lately, mostly because I&#8217;ve been busy creating the types of videos and films I&#8217;m about to feature, but Liberty Mutual&#8217;s latest short, &#8220;Good Vibrations&#8221; made me stop in my tracks so I decided to make the time to share it with all of you. (No need [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2009/11/liberty-mutuals-responsibility-project-conjures-laughs-and-consciousness/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>It&#8217;s My Birthday and I&#8217;ll Give If I Want To</title><link>http://www.triplepundit.com/2009/10/its-my-birthday-and-ill-give-if-i-want-to/</link> <comments>http://www.triplepundit.com/2009/10/its-my-birthday-and-ill-give-if-i-want-to/#comments</comments> <pubDate>Mon, 26 Oct 2009 09:14:50 +0000</pubDate> <dc:creator>Gennefer Snowfield</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Conversations in Cause Marketing]]></category> <category><![CDATA[cause innovation]]></category> <category><![CDATA[Cause It's My Birthday]]></category> <category><![CDATA[charitable giving]]></category> <category><![CDATA[Doug Campbell]]></category> <category><![CDATA[Gennefer Snowfield]]></category> <category><![CDATA[Malaria]]></category> <category><![CDATA[philanthropy]]></category> <category><![CDATA[Sloane Berrent]]></category> <category><![CDATA[Social Change]]></category> <category><![CDATA[social media]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=17051</guid><description><![CDATA[Over the summer, I featured a remarkable woman, Sloane Berrent as part of my Philanthropy in Five series, who has literally dedicated her life to doing good, spreading good and seeing the good in others. It&#8217;s rare to find someone who walks the walk and talks the talk, but Sloane definitely puts her money where [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2009/10/its-my-birthday-and-ill-give-if-i-want-to/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Social Change Talk with Jon Kaplan, President of Walden University</title><link>http://www.triplepundit.com/2009/09/social-change-talk-with-walden-university/</link> <comments>http://www.triplepundit.com/2009/09/social-change-talk-with-walden-university/#comments</comments> <pubDate>Fri, 11 Sep 2009 09:52:22 +0000</pubDate> <dc:creator>Gennefer Snowfield</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Conversations in Cause Marketing]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=12962</guid><description><![CDATA[A few weeks ago, I featured Walden University&#8217;s new advertising campaign, centering around their social change-focused brand positioning: &#8220;A higher degree. A higher purpose.&#8221; I was instantly struck by their TV spot because they put their money where their tagline is in demonstrating the end result of a Walden University degree, and spotlighting the change [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2009/09/social-change-talk-with-walden-university/feed/</wfw:commentRss> <slash:comments>15</slash:comments> </item> <item><title>Hollywood Uses the Vampire Craze to Promote Blood Donation</title><link>http://www.triplepundit.com/2009/08/hollywood-uses-the-vampire-craze-to-promote-blood-donation/</link> <comments>http://www.triplepundit.com/2009/08/hollywood-uses-the-vampire-craze-to-promote-blood-donation/#comments</comments> <pubDate>Tue, 25 Aug 2009 09:40:05 +0000</pubDate> <dc:creator>Gennefer Snowfield</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Conversations in Cause Marketing]]></category> <category><![CDATA[Hollywood & Green]]></category> <category><![CDATA[american red cross]]></category> <category><![CDATA[blood donation]]></category> <category><![CDATA[blood drive]]></category> <category><![CDATA[cause-related marketing]]></category> <category><![CDATA[Gennefer Snowfield]]></category> <category><![CDATA[hollywood]]></category> <category><![CDATA[red cross]]></category> <category><![CDATA[social marketing]]></category> <category><![CDATA[the vampire diaries]]></category> <category><![CDATA[vampires]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=11318</guid><description><![CDATA[There&#8217;s no denying that there are few things more influential than Hollywood. From blockbuster movies to TV shows to the latest in celebrity fashion, these things inform popular culture, and leave an emotional impact on us. So, imagine the vast possibilities of harnessing the power of the entertainment industry to generate awareness of important social [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2009/08/hollywood-uses-the-vampire-craze-to-promote-blood-donation/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Tom&#8217;s of Maine: 50 States of Change</title><link>http://www.triplepundit.com/2009/08/toms-of-maine-50-states-of-change/</link> <comments>http://www.triplepundit.com/2009/08/toms-of-maine-50-states-of-change/#comments</comments> <pubDate>Fri, 07 Aug 2009 14:21:24 +0000</pubDate> <dc:creator>Gennefer Snowfield</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Conversations in Cause Marketing]]></category> <category><![CDATA[50 States for Good]]></category> <category><![CDATA[CSR]]></category> <category><![CDATA[Gennefer Snowfield]]></category> <category><![CDATA[social responsibility]]></category> <category><![CDATA[Tom's of Maine]]></category><guid
isPermaLink="false">http://www.triplepundit.com/?p=9871</guid><description><![CDATA[Tom&#8217;s of Maine is one of those companies that&#8217;s a shining example of social responsibility done right. It&#8217;s never been about flavor-of-the-month cause marketing or flashy ad campaigns or even gimmicky product extensions like bubble-gum flavored toothpaste. It&#8217;s always been about quality products, customer service and a core mission to giving back. And they are [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2009/08/toms-of-maine-50-states-of-change/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Twittering for Tots: Child Fund International</title><link>http://www.triplepundit.com/2009/07/twittering-for-tots-child-fund-international/</link> <comments>http://www.triplepundit.com/2009/07/twittering-for-tots-child-fund-international/#comments</comments> <pubDate>Tue, 21 Jul 2009 09:11:44 +0000</pubDate> <dc:creator>Gennefer Snowfield</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Conversations in Cause Marketing]]></category><guid
isPermaLink="false">http://www.triplepundit.com/wordpress/2009/07/twittering-for-tots-child-fund-international/</guid><description><![CDATA[Follow @TheChildFund to Donate Gifts to Kids Around the World Nonprofits have had much success harnessing the power of the social web (specifically, Twitter) in generating awareness for their causes and motivating action. From Stacey Monk&#8217;s Tweetsgiving initiative to the multi-location Twestivals, and countless campaigns in between, Twitter has become a viable cause marketing channel [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2009/07/twittering-for-tots-child-fund-international/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Don&#8217;t Just Save a Tree, Replant a Whole Forest</title><link>http://www.triplepundit.com/2009/07/dont-just-save-a-tree-replant-a-whole-forest/</link> <comments>http://www.triplepundit.com/2009/07/dont-just-save-a-tree-replant-a-whole-forest/#comments</comments> <pubDate>Thu, 16 Jul 2009 07:03:08 +0000</pubDate> <dc:creator>Gennefer Snowfield</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Conversations in Cause Marketing]]></category> <category><![CDATA[brand experience]]></category><guid
isPermaLink="false">http://www.triplepundit.com/wordpress/2009/07/dont-just-save-a-tree-replant-a-whole-forest/</guid><description><![CDATA[A &#8220;plant-a-tree&#8221; campaign doesn&#8217;t necessarily leap to mind as the pinnacle in innovative cause marketing. In fact, when I first heard about Government Solutions Group, a company that facilitates cause-related marketing between brands and state parks, it conjured images of elementary school students filing into fields with their seedlings tucked inside paper cups for a [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2009/07/dont-just-save-a-tree-replant-a-whole-forest/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Walden University: A Degree in Doing Good?</title><link>http://www.triplepundit.com/2009/07/walden-university-a-degree-in-doing-good/</link> <comments>http://www.triplepundit.com/2009/07/walden-university-a-degree-in-doing-good/#comments</comments> <pubDate>Mon, 06 Jul 2009 06:04:25 +0000</pubDate> <dc:creator>Gennefer Snowfield</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Conversations in Cause Marketing]]></category><guid
isPermaLink="false">http://www.triplepundit.com/wordpress/2009/07/walden-university-a-degree-in-doing-good/</guid><description><![CDATA[Over the weekend, I caught a commercial for Walden University, one of the many online education institutions that&#8217;s popped over the past decade. But unlike the other universities that boast the benefits attending classes online and accelerated degree programs, Walden focuses on cultivating the social change leaders of tomorrow. Their new positioning, &#8220;A higher degree. [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2009/07/walden-university-a-degree-in-doing-good/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Greenwala Contests: Everyone Wins</title><link>http://www.triplepundit.com/2009/07/greenwala-contests-everyone-wins/</link> <comments>http://www.triplepundit.com/2009/07/greenwala-contests-everyone-wins/#comments</comments> <pubDate>Wed, 01 Jul 2009 06:24:19 +0000</pubDate> <dc:creator>Gennefer Snowfield</dc:creator> <category><![CDATA[Cause Marketing]]></category> <category><![CDATA[Conversations in Cause Marketing]]></category><guid
isPermaLink="false">http://www.triplepundit.com/wordpress/2009/07/greenwala-contests-everyone-wins/</guid><description><![CDATA[Last week I featured Greenwala founder, Rajeev Kapur in my Philanthropy in Five series, and I was impressed with his goals for the site as well as his ideas for helping to push eco consciousness into the mainstream in fun, creative ways. Well, he just rolled out one such endeavor with &#8220;Greenwala Contests,&#8221; a series [...]]]></description> <wfw:commentRss>http://www.triplepundit.com/2009/07/greenwala-contests-everyone-wins/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> </channel> </rss>
<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Minified using apc
Page Caching using disk: enhanced
Object Caching 918/1146 objects using disk: basic

Served from: www.triplepundit.com @ 2012-02-09 22:26:41 -->
