Online: Jul 24
Mars, Inc. on Principles in Action
Join Mars, Inc. for a live Twitter chat in collaboration with Aman Singh to offer an in-depth discussion about sustainability at the food manufacturer. Register here.
This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.