Online: Apr 23
Twitter Chat with General Mills
Join TriplePundit & CSRwire for a Twitter Chat with General Mills about its 2014 CSR report on April 23rd at 12pm PT / 3pm ET. #GenMillsSusty Register here.
This category is about cause marketing, meaning marketing involving cooperation between a “for profit” business and a non-profit organization for mutual benefit. It generally refers to marketing efforts for social and other charitable causes, however in this category cases are related to sustainability, CSR and green organizations.