This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Kids Draw the Darnest Things!

  For the past four months, we have been working closely with our Saatchi & Saatchi network colleagues in Tokyo, Japan on a very exciting project inspiring creativity in kids all over the world. It’s called Dream Car of the Day, and it stemmed from an annual art contest that Toyota Motor Sales & Marketing … Continued

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Six Tips for Improving Your Rank as a Green School

Sierra Club’s Annual Cool Schools rankings are out. And the winner is … the University of California, Irvine. Congratulations, Anteaters! After assessing the methodology and rankings of the top winners, compared to the others, I offer the following six tips for increasing your ranking as a green school.

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Kellogg Sets Bold Sustainability Goals for 2020

Fans of Frosted Flakes and Eggo, two Kellogg Co. brands, who are also champions of sustainability have something to cheer about: Kellogg recently announced new social and environmental commitments.

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The Case for Public Relations

Edelman had its hand slapped over its refusal to drop unsavory clients, but the final outcome might be a win for the sustainable business community.