Small, locally owned businesses give communities character and liveliness. Two organizations, American Express and American Independent Business Alliance, are joining forces to show you how to keep those businesses in business.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
It makes sense to use a different sales pitch when talking to homeowners who use oil and propane than the one you’d use when selling services to natural gas users. With the former group, speak about rising prices, price volatility, and uncertainties due to our foreign dependence on oil. With gas users, however, it makes more sense to focus on improving comfort (never a bad idea), lower equipment and maintenance costs, and environmental benefits.
Like any corporate process, a good CSR strategy takes time and involves many stakeholders. It’s very important to have clear short and long term goals. A CSR roadmap will help amplify your CSR efforts – here’s what else it can do for you.
Corporate philanthropy is mistaken many times for corporate responsibility. But it is not the same, or to be more accurate, it is just one dimension of CSR, and frankly not the one we should be concerned with when we talk and debate about the social responsibility of business.
In Guatemala, we visited two Rainforest Alliance certified coffee farms and two Rainforest Alliance verified hotels, all of which reflected local character and diverse cultures while adhering to sustainable growing and tourism practices.
FedEx prides itself for having a clear goal: to connect the world in responsible and resourceful ways. FedEx 2011 Global Citizenship Report, which was released on Monday, provides another indication that the second largest shipping company in the world continues to work hard to meet this goal.
The role that a product’s price competiveness plays in attracting consumers is a key assessment in the Shelton Group’s EcoPulse ‘12 market research.
The largest paper mill in the U.S., Weyerheuser’s NORPAC plant in Longview, is getting a new system for pretreating wood chips that is expected to save the company 100 million kilowatt hours of electricity per year.
Friedman famously said: “There is one and only one social responsibility of business — to use its resources and engage in activities designed to increase its profits.” The main challenge to this Smith-Friedman version of reality is that it can never be so simple.
The Sierra Club’s planet-friendly mission has integrated itself into the current growth of green college campus initiatives nationwide, especially with the release of its sixth annual “Cool Schools” list in SIERRA magazine.
Remember this year’s Chipotle Mexican Grill ad “Back to the Start” that captured hearts and minds around the issue of factory farming? As a serious burrito aficionado, there is something comforting about walking up to that big glass counter, steam rising seductively off the tortilla heater, and knowing that you are about to chow down … Continued
Last week HIP Investor celebrated the 3rd anniversary of its HIP 100 Index. Part of thegrowing Social Responsible Investing (SRI) market, this index implements HIP’s approach of quantifying the human, social, and environmental impact of each investment. In three years it generated a cumulative return of 46.80 percent (before fees), very similar to the return on the S&P100 during that period (47.56%).