This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

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How to Spark a Cause Movement

Creating shared endeavors among corporate networks provides flexibility for people to choose and respond to pressing issues in their community, while being part of a global movement.

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Ecover and Method Demonstrate Merging of the Minds

Look at the history of ethical brands, and you often find the same story, in which the nifty newcomer gets gobbled up the incumbent giant. The Body Shop by L’Oréal, Innocent Drinks by The Coca-Cola Company, Green & Blacks by Kraft – have you ever heard of a merger that was really a meeting of minds? Ecover and Method may be the first.

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Shell’s Self-Serving Scenarios

Shell’s latest report, praised on business and environmental websites, as well as by Amory Lovins of the Rocky Mountain Institute, predicts we are headed for a carbon-free future even as it invests heavily in natural gas projects.

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Tom’s of Maine Takes a Step Towards Quantifying Goodness

Tom’s of Maine just unveiled a new reporting initiative that they are calling their Goodness Report. Tom’s, which states that “sustainable practices are a priority in every aspect of our business,” suggests that goodness, for a company like theirs, rests on three pillars, namely: healthy goodness, human goodness and environmental goodness.

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CSR in India: Are Companies Doing Enough?

Can corporate social responsibility (CSR) in India have a central role in the transformation of this dynamic yet challenged land? At a macro level, India’s transformation has been an impressive and inspiring story the past decade. Visiting the country recently, I could see why India has become a hub of innovation: at a core level, … Continued

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Watchdog Group Calls Chevron’s $2.5m Super PAC Donation Illegal

A collection of government watchdog and environmental organizations has filed a complaint with the Federal Election Commission (FEC) against Chevron and the Congressional Leadership Fund, a super PAC to which Chevron donated $2.5 million during the 2012 campaign.

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FedEx Exceeds Vehicle Fleet Fuel Efficiency Goal with Holistic Strategy

FedEx Express has already exceeded its 2020 goal for achieving a 20 percent improvement in vehicle fleet fuel efficiency and has set a new goal of 30 percent, cementing the fuel efficiency leadership position it has established through President Obama’s Clean Fleets partnership.