The automaker Ford Motor Co. is turning to biomimicry to solve a challenge that stands in the way of its recycling efforts. It’s looking to the tiny gecko, which has sticky pads and the ability to support as much as 390 pounds with its grip, to answer the question.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Coal companies, which pollute our environment and destroy our mountains without paying the true costs of their impact on our planet, want to continue polluting for free. And they’re pushing 24 states to sue the Environmental Protection Agency and stop President Obama’s plan.
In the weeks following the Volkswagen emissions scandal, critics have been queuing up to slam the whole concept of corporate social responsibility (CSR) as a “dangerous racket” built on false promises and unreliable self-assessment. But despite the criticism, CSR matters more than ever. Volkswagen illustrates that all companies must strive to avoid a gap between communications and performance.
If you are a corporate responsibility communicator, “you are your CFO’s best friend. Because 30 percent of a company’s stock value is intangible; it is the g-word: goodwill.” FedEx and Southwest share examples of how to tell a story to boost your brand.
What’s in my SpaghettiOs? Should I assume there’s no dog in my hot dog? We all want to know what’s buried in the food we eat. We also want to know about the welfare of any animals involved in the process. Sadly, food companies haven’t always been transparent, but Campbell Soup and Smithfield are plodding along toward the goal of complete transparency. Here are some of their recent initiatives and stances.
If you ever want to one-up someone in a conversation about corporate social responsibility, all you have to do is toss in the words “Unilever” or “Paul Polman,” and it’s over. But you know what would even be an even bigger win? Becoming a company like Unilever or a CEO like Polman. So, I interviewed the CEO of everyone’s favorite Unilever brand, Ben & Jerry’s. Part man, part dessert god, Jostein Solheim shares how to integrate social good into your business model, measure impact and recruit more brand fans.
Tobacco is, ironically, bringing Exxon closer to an investigation. A former Department of Justice lawyer has alluded to a parallel between the racketeering investigations against cigarette companies in 2006, and the discovery that Exxon knew decades ago that climate change would be exacerbated by the company’s carbon emissions. Meanwhile, the Heartland Institute put out an op-ed charging that this is all a political maneuver being used by Bernie Sanders to win the presidency. Nothing, however, is said about the fact that Sanders is only one of the many calling for an investigation of Exxon.
When it comes to climate change negotiations, we’ve been repeating the same thing since 2009: We have the science to show we need to do something serious right now, but treat it like fiction when it comes to the actual agreement and commitments. Rinse and repeat. The life of climate change. Loud voices make big claims, but nothing will happen to slow down what is killing us.
Workplace giving programs are underutilized. Learn how to get millennial employees engaged in workplace giving and engaged in your company in the process.
Creativity, hard work and the Internet have helped turn young people with radical ideas — from Mark Zuckerberg with Facebook to Brian Chesky with Airbnb — into some of the most influential figures in the world. This is why companies should actively participate in a bottom-up approach to entrepreneurship education. To assist and involve your company with one of these programs, Erin Shipley of Karlin Ventures suggests the following.
We’ve just witnessed the member countries of the U.N. agree to 17 Global Goals that will, all going well, transform our world by 2030. No one individual, organization or government is able to tackle the SDGs. But effective partnerships can.
As the world turns its attention to Paris in advance of the United Nations climate negotiations in December, hundreds of thousands of people are also unifying around a common cause: kicking the very polluters that have caused the climate crisis out of those negotiations.
On Oct. 21, the Center for Environmental Health planned to join with Safer Chemicals, Healthy Families in national demonstrations outside of Macy’s stores. Their beef? The department-store chain has been too slow to offer home furnishings made without toxic flame retardants. But the demonstrations were replaced with a victory celebration.