GoldieBlox created a catchy video set to the tune of the mid-1980s song, “Girls,” for the Intuit Super Bowl ad competition. However, now the Beastie Boys are protesting the use of the song, leading to the beginnings of a legal war between the toy company and the band.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
While the sustainable business world keeps focusing on ways to increase sustainable consumption as a path to a more sustainable future, when we look at reality we see a clear pattern – systemic changes that make or will make a difference are derived by sustainable citizenship, not sustainable consumption.
Molly Cartmill, Director, Corporate Social Responsibility, Sempra Energy, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
The Value Web is a framework that makes sustainability strategic and surrounds an enterprise with an interlocking and self-reinforcing web of value, generating wins for stakeholders across all of the activities of a business. In doing so, the Value Web offers companies a route to a sustainable competitive advantage.
Several multi-national organizations are looking beyond their short-term profits for shareholders. They are also looking after their other marketplace stakeholders.
Unilever goes all-in on sustainability marketing with a worldwide “behavior change” campaign to encourage sustainable consumption.
A look at two major crises that are threatening the livelihoods of farmers and workers across the globe, and how Fair Trade can be part of the solution.
Paul Simpson, CEO of CDP, talks about COP19 in Warsaw and what needs to be done in order for COP21 in Paris in 2015 to result in a new climate deal.
Launched by Bolsa Mexicana de Valores and wholesale financial markets broker SIF ICAP, the MEXICO2 platform seeks to promote and foster private and public sector investment and collaboration in climate change mitigation initiatives that reduce carbon and greenhouse gas emissions, including renewable energy, energy efficiency and sustainable forestry and agricultural projects.
Tanya Bolden, Program Development Manager, Corporate Responsibility, Automotive Industry Action Group (AIAG), talks about her career, inspiration and recent accomplishments in our Women in CSR series.
Unilever launches Project Sunlight, a new initiative that builds on the Unilever Sustainable Living Plan, and which aims to motivate millions of people to adopt more sustainable lifestyles.
This year a number of retailers are opening their stores on Thanksgiving even earlier than they did last year. At the same time, we also have a few retailers, including Costco and Nordstrom, that decided to close their stores all day on Thanksgiving.
Tamara “TJ” DiCaprio, Senior Director of Environmental Sustainability, Microsoft, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
Multinational companies have grabbed headlines by taking great strides in sustainability, whilst making a tidy profit too. But what about the little guys? Robert Fenn takes a look at how smaller organizations can make their impact, too, whilst still benefiting from the same advantages had by the “big boys.”