Once lost, can businesses ever recover trust in their brands? The days when companies could control their products’ and brands’ messaging are long gone. Thanks to social media, the opposite is now often true, and in fact, consumers are exacting their feelings and attitudes about brands with a vengeance.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Robin Connell, Manager, Sustainability Programs at Del Monte Foods, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
LEGO’s new offshore German wind farm will give it a competitive edge as the global WindMade nonprofit, founded and sponsored by Danish wind turbine company Vestas, has just launched a new WindMade Product Label.
With President Obama and Chinese President Xi Jinping agreeing, during their first-ever summit, to work together to phase down hydrofluorocarbons (HFCs) under the Montreal Protocol, refrigerants remain very much in the environmental spotlight.
Companies representing over a third of the clothing sales in the UK signed on to measure and report the environmental impact of the clothing they make through its lifecycle, and to take action to report the impact.
Ahead of a major President Obama climate speech, Mars and 360 small businesses join with GM and other major companies to sign the BICEP Climate Declaration, a project of the sustainable business organization Ceres.
Nick Aster talks to Andrea Pinabell about what sustainability means to the hotel industry and how Starwood is offering guests incentives to “go green”.
This report focuses on the sustainability challenges that remain great and growing and the role business has to play in providing the much needed solutions.
The Supreme Court has ruled in favor—at least in part—of a trucking industry group’s challenge to the Port of Los Angeles Clean Truck Program, which features a comprehensive licensing program on the port’s freight truck traffic.
When a company labels its Annual CSR Report as Creating Shared Value, you have to stop and wonder if they’re responding to the latest buzzword in the market or leveraging its potential by truly embedding it into their reporting and cultural framework.
Tina Roche, CEO, Business in the Community Ireland, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
Sir Richard Branson and Jochen Zeitz have partnered with Unilever and other key stakeholders to launch The B Team’s Plan B agenda for sustainable business, but companies like TransCanada and Exxon present enormous obstacles to the Plan B mission.