New research proves that green products and meaningful brands generate increased sales and financial performance that outperforms the stock market. Best practices are emerging on how to build a brand that will grow sales by connecting with the customer search for “me and we” solutions.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Victoria Wood, Global Sustainability Manager, Reckitt Benckiser, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
Cynthia Figge’s SB’13 Plenary speech “New Insights into the Correlation Between CSR and Brand Strength” explains how brand strength to CSR correlation has suddenly strengthened in the last year, doubling in 2012 over 2011.
Dell announced goals last week to source 100 percent of packaging from sustainable materials that will be recyclable or compostable.
Jennifer Dudgeon, Principal, Office of Sustainability at CA Technologies, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
In an effort to encourage socially responsible companies, a bill before the Indian legislature would require companies to spend two percent of their net profits annually on Corporate Social Responsibility (CSR) activities.
CSRHub recently moderated a webinar with Trucost to encourage more companies to start reporting their sustainability performance.
What do soccer and Fair Trade have in common? Both have enormous potential to improve the lives of millions of people, and combined they offer a unique recipe for positive change.
Catherine Gunsbury, Director of Corporate Social Responsibility at General Mills, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
Using the starch from tapioca, social enterprise Ecopia produces a fully degradable, recyclable, and non-GMO bio-plastic, referred to as ECOPLAS®, while also seeking to drive social value within the communities that create its product.
The failure of Better Place is a very sad event for anyone who believed in Agassi’s vision and in Better Place’s ability to disrupt the car market. Still, this is also an opportunity to learn some valuable lessons that might help other green innovators struggling with similar challenges. We looked at the failure of Better Place from a new product development perspective, and have identified four key lessons.