The new crop of millennials looking for jobs have a different vision of what they want in a career than the jobseekers who came before them: They want their work to make a difference in the world. Reaching this new generation of employees and consumers requires businesses to think about how they can build their purpose into the ethos of their business to bring employees in the door, keep them around and grow them into tomorrow’s leaders.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
REI has announced that it will support the National Park Service through a partnership with the National Park Foundation. No word on whether Sally Jewell, the Secretary of Interior who was previously the CEO of REI, had any involvement in this campaign, but the timing is excellent nonetheless.
What do a union advocate, a freelancer and an ex-convict have in common? There’s no punch line here — they’re all successful leaders and social entrepreneurs. The most impressive leaders understand that social responsibility is more than donating profits to a cause or doing business with higher ethical standards. While those practices are admirable, they are only the beginning of what social entrepreneurship can achieve.
An embryonic corporate social responsibility (CSR) narrative is glimmering within the mining industry – one with seismic possibilities for international investment to turn the tide against global climate change. As glaciers ebb and crops wither, miners in the Americas, Australia and Africa are beginning to economize with solar, wind and geothermal power where grid electricity is expensive – or non-existent.
Wells Fargo, as disclosed in its most recent corporate social responsibility (CSR) report, has reached $37 billion in environmental loans and investments.
Boards, theoretically responsible for strategic direction and governance, typically have very little input to environmental or social issues affecting corporations or their stakeholders. Where should we focus to address this shortfall?
As has been widely reported (including here on TriplePundit), Salesforce.com CEO Marc Benioff offered vocal opposition to Indiana’s anti-gay law. But his leadership goes beyond his own company’s opposition to the Indiana law. He called on other CEOs to follow suit in opposing the legislation. When businesses and business leaders take action based on core purpose and principles, this is what CSR looks like.
Remember the federal land being leased to coal mining companies for next to nothing? Interior Secretary Sally Jewell finally spoke out against the practice.
The CEO of SalesForce.com said the company will reduce its investments in Indiana after the state’s governor signed the Religious Freedom Restoration Act.
By eliminating the demand for goods and services produced with slave labor, the Freedom Seal aims to end human trafficking and slavery.
Writing out a few company creeds won’t get you on track to driving real profits. To incite real change — internally and externally — employees and consumers need to get behind your values.