There are numerous examples of Unilever using its branding and marketing reach to create a positive social or environmental impact, with a tangible benefit on sales.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Six hot new companies are making your world better and you didn’t even know it. Here’s a rundown of the businesses that are shaking things up and making people smile and dance. Babies, yoga, carbon waste, and restaurants… it’s a crazy assortment that covers it all.
The 2015 Newsweek Green Rankings evaluates the environmental and social performance of the largest publicly listed U.S. and global corporations based on eight criteria. Corporations in the telecommunications, technology, and healthcare sectors scored the highest.
The qualities of today’s business manager must be broad-ranging: able to navigate complex, often changing definitions of the labor force, capable of staying abreast of technological challenges in small business settings and managing an increasingly diverse workforce. It’s not a job for the faint of heart.
There are no missing screws about the Ikea’s commitments to renewable energy, from wind power investments to solar panels atop its stores — the latter of which are available for purchase at some stores, too. Now the company says it is ratcheting up its pledge to the tune of €1 billion ($1.1 billion) in new projects.
If wood-derived, inexpensive microchips are our first step in widely adopting environmentally friendly electronic materials, we could be on the road to removing the burden of e-waste.
Even the most nefarious corporation thinks highly of itself. After all, it is adding value for someone, somewhere — even if its operations have negative impacts as well. That’s why most mission statements make the company’s work sound truly important. However these corporate mission statements have us scratching our heads…
Sustainable Brands founder and CEO, KoAnn Skrzyniarz, kicked off the SB’15 conference, and among the issues she addressed was the pace of change. She told the audience how she’s still surprised to hear in some circles that nothing is been done when it comes to sustainability in business and that things are going too slow. To figure out how to change this state, we need to understand the problem, and the problem I believe is that business is “trapped by success.”
Should CEO pay be tied to financial performance — or even corporate responsibility goals? One consultancy says yes, and it’s putting its theory to the test.
An estimated 85 percent of teens and 20-somethings will ultimately work in careers that don’t exist today. That’s a pretty staggering statistic, and it begs the question: How are we preparing young people to become the problem-solvers and change-makers of tomorrow?
Water conservation is a central component of MillerCoors’ corporate responsibility strategy. But what’s the business case? We spoke with Kim Marotta, the company’s sustainability director, to learn more.
Best Buy’s electronics take-back and recycling program is self-subsidizing but “barely profitable.” So, why does the electronics retail giant stay in the business of collecting and recycling e-waste?