Anyone who watched the Boston Red Sox get blown out by the Los Angeles Angels last week may have noticed a billboard behind home plate that read something to the effect of “because you trusted Gulf Oil at the pump … You can trust Gulf (Electricity) in your home.” Trust – it’s a big word in the world of branding, one which becomes all the more large and loaded when used by a fossil fuel company.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
A STEM (science, technology, engineering and math) education is needed to solve rapidly increasing problems related to climate change, contamination, and food and water shortages. These students are getting a head start on understanding how they can use their degrees to solve some of the world’s biggest challenges.
SPECIAL SERIES: The Circular Economy and Green Electronics
Consider this: Less than 15 percent of electronic products are recycled each year. Dell hopes to improve these numbers with its design-for-environment-inspired OptiPlex 3030 and closed loop plastic recycling initiative.
Specialty coffee retailers are a dime a dozen, but Thrive Farmers has managed to stand out from the crowd, both in terms of the quality of the brew and its relationship with the farmers in its network. Its first corporate customer may surprise you.
MillerCoors brewing company announced today that both its corporate headquarters and its Milwaukee brewery are now landfill free. This is the seventh of the company’s eight major breweries to achieve this status and the first complete campus (brewery plus offices) to get there.
SPECIAL SERIES: The ROI of Sustainability
There are numerous examples of Unilever using its branding and marketing reach to create a positive social or environmental impact, with a tangible benefit on sales.
Six hot new companies are making your world better and you didn’t even know it. Here’s a rundown of the businesses that are shaking things up and making people smile and dance. Babies, yoga, carbon waste, and restaurants… it’s a crazy assortment that covers it all.
The 2015 Newsweek Green Rankings evaluates the environmental and social performance of the largest publicly listed U.S. and global corporations based on eight criteria. Corporations in the telecommunications, technology, and healthcare sectors scored the highest.
SPECIAL SERIES: Women in Leadership
The qualities of today’s business manager must be broad-ranging: able to navigate complex, often changing definitions of the labor force, capable of staying abreast of technological challenges in small business settings and managing an increasingly diverse workforce. It’s not a job for the faint of heart.
There are no missing screws about the Ikea’s commitments to renewable energy, from wind power investments to solar panels atop its stores — the latter of which are available for purchase at some stores, too. Now the company says it is ratcheting up its pledge to the tune of €1 billion ($1.1 billion) in new projects.
If wood-derived, inexpensive microchips are our first step in widely adopting environmentally friendly electronic materials, we could be on the road to removing the burden of e-waste.
Even the most nefarious corporation thinks highly of itself. After all, it is adding value for someone, somewhere — even if its operations have negative impacts as well. That’s why most mission statements make the company’s work sound truly important. However these corporate mission statements have us scratching our heads…