This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Keurig Helps Farmers Cope with ‘Coffee Rust’

Climate change and other factors have made the recent outbreak of La Roya, or “coffee leaf rust,” particularly devastating. What is the industry doing to support small-holder farmers?

MillerCoors Adds Solar Power to the Brew

MillerCoors is now a step closer to its energy reduction goals, with the announcement of a 3.2-megawatt solar array completed at its Irwindale, California, brewery.

Signed, Sealed, Committed: Why We Signed the Ceres Climate Declaration

A signature seals a deal, backs a promise and commits you to action. Whether signing a receipt at a restaurant or closing on the mortgage of a new home, your signature is your bond. The commitment and responsibility connoted by a signature has been on the forefront of my mind since my company, Andersen Corp., signed on to the Climate Declaration.

The Key to Marketing Sustainability: Make It Sexy

We need to get sustainability out of the goodness ghetto. We need to make it sexy. Not underwear-model sexy, but magnetically attractive sexy — cool, fun, desirable. The HELIX code (Humor, Emotion or Empathy, Looks, Intelligence and the X factor) can get us there.

New Investment Fund Finds Promising Startups in Sustainable Fish Farming

This week, a new investment fund focused exclusively on sustainable aquaculture announced its first two investments. Aqua-Spark, which launched in 2013 and has since raised $10 million, will award capital to an American feed company and a fish farm based in Mozambique.

BP: Back in the Picture

Elaine Cohen recently navigated to BP’s sustainability and reporting site after several years of not paying close attention. The corporate social responsibility expert was pleasantly surprised.

Marketing for Good: The (Often Overlooked) Power of Design

Good design makes complicated things simple. Great design does it while inspiring us. Think of the first time you spun an iPod thumb wheel and realized you wouldn’t need instructions to figure this thing out. These experiences stop us in our tracks with the realization there are smart people out there using their powers for good.