This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

the Green Housewives

Is Green the New Thin? Only in Clorox Green Works’ New Campaign

Eco-fanatics and rich people have made “green” into a status symbol that makes many women frustrated because they feel the bar is too high and they do too little, which doesn’t really count and hence they’re still part of the problem rather than the solution. Sounds a bit odd? Not to Green Works, which built an entire marketing campaign around these findings, proclaiming that “You Don’t Have to be Ridiculous to be Green.”

Soy inks

Soy Ink: Myth vs. Reality

There are many popular notions surrounding soy ink. Some may be true. Some are blatant misconceptions. And most fall somewhere in between. This article sheds some light on the matter by exploring four common myths about soy ink.


How Patagonia, Levi Strauss Connect with Consumers Through Sustainability

One thread running through each company’s sustainability journey is customer engagement – from idea generation to initiative roll-out to product end-of-life. Both Levi Strauss and Patagonia are engaging with consumers on sustainability issues and incorporating their feedback into future iterations of the sustainability program.


Green Energy Options Get a Boost Through Electric Choice Programs

One of the stumbling blocks for ecologically sustainable and newer alternative energy sources is that they’re not yet developed to their full capacity, and when they’re not fully funded the same way that more established sources are–such as petroleum–it’s hard to get them up to speed.

avon portrait

Avon Helps Pass Domestic Violence Legislation

Beginning in 2004, the Avon Foundation has made great strides in the fight against domestic violence. Their latest victory is a big one – in the fall of 2012, Avon Hungary helped native NGOs pass legislation outlawing domestic violence in that country.


The New Solution That Makes Crops “Invisible” to Pests

One of the biggest problems facing farmers worldwide is pests, which can destroy entire crops and are often resistant to pesticides. Israeli startup EdenShield is working on a product that tricks insects into believing that the crops simply aren’t there.

3M launches new corporate giving program to promote STEM

3M Launches Corporate Giving Programs Focus on STEM Education

3M has launched a $400,000 corporate giving program aimed at guiding STEM education to include nature conservation and sustainability awareness, with funding for nine projects located near 3M facilities throughout the U.S.