Heineken just seemed to be a beer company to me; one with a ripened value due to years of good reputation. I had never thought about the company’s ethics toward profitability or brand positioning until recently when I had dinner with Heineken USA’s VP of Corporate Responsibility and Ethics during a business trip to Washington, D.C.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Create a “sustainable advantage” to win in this new age of sustainability. – From yet another sustainability consultancy newsletter. Big symbolic words come and go, and for various reasons they often annoy. That is not the fault of the actual words: articulating ideas like “corporate social responsibility” and “social entrepreneurship” in just one word is … Continued
The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Sarah Anne White Why we should run screaming in the other direction from “Gala” or “Gift” Economics How many … Continued
An opportunity exists today, with currently available technology to transform an advertising billboard as we know it, into an environmentally beneficial device that could roughly offset the greenhouse gas emissions of two passenger vehicles for one year, every year that it is used.
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley In part 1 of this post, I explored some of the forces at play today that are creating a … Continued
A Tacoma-Pierce County, WA Task Force just sent its recommendations to the Puget Sound Clean Air Agency about how to reduce soot in the air to meet EPA standards. The soot is created partly by diesel vehicles and industry, but the most (53 percent) is from wood burning stoves and fireplaces.
The holiday season is the shopping season. It is also the catalog season, with tens of millions of glossy catalogs sent out to encourage people to shop. Although there’s nothing new about it, this year we can finally say there is a light at the end of the catalog tunnel. I’m talking about Catalog Spree, … Continued
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Nellie Stadtherr I did it yesterday, I did it today… I’ve done it a thousand times. Living in a city saturated … Continued
These days, donating a portion of one’s own savings or company dollars to charity is to look at philanthropy in its most primitive form. Now, the big players of Silicon Valley are applying their venture capital, social ingenuity and tech savvy to the task of rebooting philanthropy.
Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing buzz with minimal risk and upfront investment.
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley On October 26th, a beautiful video was posted on Vimeo of a murmuration of starlings. It was a rare … Continued
A nationwide smart grid is in the works but starting to stall out, making the goal of improved energy allocation across the U.S. seem unattainable. But with the emergence of “microgrids” on college campuses, what can we learn about building a nationwide system from institutions of higher learning?
Kraft Foods, the second largest food producer in the world, recently announced the results of a survey measuring its climate impacts, land and water use. The study was intended to provide a more thorough picture of the company’s complete environmental footprint, going beyond direct use and emissions to look at the entire supply chain. The project … Continued
We are usually very excited to hear about every CSR report that gets released, as we know this is an indication of another company that is moving forward on sustainability.
Yesterday and today were two of the busiest days of the year for the US Postal Service, which acts like a real-life Santa Claus to make sure that people receive their Christmas goodies in time. Recently, the US Postmaster General spoke at the Durban Climate Talks to make a business case for sustainability. Between Thanksgiving … Continued