This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Nissan Enviromental Plan Sets High Goals

Nissan Motor Co., Ltd. announced its six-year environmental plan, Nissan Green Program 2016 (NGP 2016) on October 24, a plan which sets high goals for the car company. One of the goals of NGP 2016 is for Nissan to become the industry leader in zero emission vehicle sales. The program, which is Nissan’s third environmental … Continued

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The Practices of Systemic Sustainability

Systemic sustainability is a process of development—individual, organizational, or societal—involving an adaptive strategy of emergence that ensures the evolutionary maintenance of an increasingly robust and supportive environment. Systemic sustainability starts with each individual in an organization or community. It recognizes that change happens through us.

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South is Surprising Home for Green Jobs

Green jobs, or environmentally-friendly forms of employment, are one of the most rapidly growing sectors of our job economy. Many people who are looking for a career change, or are looking to enter the workforce, are finding that the best paying jobs are those in the green or efficiency sector.

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Will McKinsey’s ‘Business of Sustainability’ Report Elevate the Triple Bottom Line?

McKinsey has a unique ability to frame a conversation.  During the last decade when a price on greenhouse gases seemed imminent, every Fortune 500, government or startup’s GHG strategic plan featured McKinsey’s GHG Cost Curve.  While the argument for carbon abatement may have fallen out of favor, leading companies discovered that sustainability initiatives create value … Continued

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Can Brands and Marketing Deliver a Sustainable Future?

Last week, following the release of the ‘consumer futures 2020’ report, an interesting group of people gathered in New York do discuss the multi-billion dollar question – can brands and marketing deliver a sustainable future? The event, organized by Forum for the Future and Guardian Sustainable Business provided an opportunity to hear insights on this … Continued

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Reinventing Hawaii’s Visitor Industry – Locally

This post uses the four cardinal P’s of marketing – Product, Price, Place and Promotion, to encourage public officials and the resident population to pursue investment in (and thus ownership of) the accommodations sector of Hawaii’s visitor industry, and to convince visitors to support the effort by patronizing locally owned visitor accommodations establishments.

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Big News: TriplePundit.com and Sustainable Industries Merge

Well gang, though rumors have flitted about from time to time over the past few months, I’m excited to officially bring big news to 3p’s readers and partners. After months of increased collaboration, TriplePundit will be merging fully with Sustainable Industries. Although you won’t see any major changes for some time, our long term plan calls … Continued

One for One Makes Consumers Feel Like Philanthropists

In 2006, Blake Mycoskie started as a shoe company. He also started a movement. Well, at the very least, he trademarked a movement: One for OneTM. Having witnessed extreme poverty during a trip to Argentina, Mycoskie was inspired to start a footwear company in which, for each pair of shoes sold, he’d donate a new pair to a child who, like so many he met in Argentina, is in dire need of shoes. TOMS was born.

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Mindless: Marketing an Unsustainable Future

Along with population growth, excessive consumption is our society’s greatest threat, and the constant stream of manipulative messages permeating our consciousness is only making matters worse.

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NGO Collaboration Required For Strong Corporate CSR

Environmental NGOs have often been perceived as anti-business, anti-growth, tree-loving, bunny-huggers. However, they have evolved to become organized, structured and strategic. Instead of always standing outside with protest signs, NGOs can actually work with companies to help implement their CSR initiatives. This is happening more commonly than previously imagined. Watchdog organizations not only put the … Continued

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Reducing Carbon Footprints in the Transportation Portion of the Supply Chain

In many ways, a company is only as green as its supply chain. But how in the world do you control that? Not an easy question to answer, but a good place to start would be measuring the footprint of your supply chain as it currently stands. After all, what gets measured can be managed.

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Cause Marketing: What Came First, the Fan or the Page?

Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your online status without being inundated by organizations promoting their issue. Clearly there are many differences between a corporate giant like Pepsi and a non-profit, the causes they are advocating being one of them.

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GRI to Ensure Sustainability Reporting in Listed Companies

GRI recently released a report on why sustainability reporting is important for listed companies. At a recent event hosted by the Shangai Stock Exchange, they observed that all State Owned Enterprises in China must produce reports. As a result, China has seen a huge increasing in reporting in the private sector as well.  The Shangai … Continued

Photo courtesy of SanFranciscoSentinel.com.

President Obama Retracted EPA Ozone Standards. Would You?

According to the EPA, ground-level ozone and the smog it helps produce is responsible for human health problems such as emphysema, asthma, bronchitis, congestion, chest pain, premature heart attacks, and overall, reduced lung function. So if ground-level ozone is so harmful, why did U.S. President Barack Obama let the oil industry off the hook last month by allowing them to delay complying with increased standards?