Sustainable packaging has come a long way over a generation, and is now becoming a product differentiator and means for a company to enhance its brand and reputation.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
On July 16th, TriplePundit & Aman Singh held an hour long conversation via Twitter at #GMCSR to get to the heart of General Motor’s latest sustainability report and progress. We discussed how GM is helping transform transportation in the 21st century.
Many of those social or environmental governance changes we see companies making these days have a very quiet but thoughtful source: its shareholders. And many own stocks simply for the purpose of improving corporate policies or furthering an altruistic concept. We speak with three of them to find out what shareholder advocacy means in today’s business world.
Eileen Fisher has expertly curated a culture that actively allows employees to be leaders of change internally and in society at large.
Apple’s carbon footprint shrank 3 percent from 2012 to 2013. It’s a modest decline, but this is the first time the tech giant has seen a year-over-year decrease in greenhouse gas emissions since it started tracking them in 2009. Despite this and other accomplishments detailed in Apple’s 2014 Environmental Responsibility Report released this week, the company acknowledged it has a long way to go to reduce its environmental impact, including tackling emissions from its manufacturing partners and addressing its recent increase in water consumption.
Divest from fossil fuels? The climate may be screaming yes, but our mindset, our kitchens and our manufacturing processes are still a long way off from ready.
SPECIAL SERIES: Sustainable Seafood
Although large retailers have the opportunity to work directly with the environmental community to source sustainable seafood, he explained, local chefs and small- to medium-sized buyers are often left to their own devices — and can become confused by the vast array of certifications and standards in the market.
Climate Change mainstream? Harley-Davidson, whose brand is arguably nonexistent without a combustion engine, just introduced an electric motorcycle.
SPECIAL SERIES: Setting The Standard
LEED’s latest update (Version 4) leaves lots of room for creativity. But the key to a sustainable, well-built LEED-compliant home is good planning, research and using validated products and procedures that complement LEED rating systems.
SPECIAL SERIES: Understanding Sustainable Forestry
Most of the water used in the paper production life cycle is used during the manufacturing process, primarily for conveyance of the fibers as they are extracted from logs as wood chips, and through the pulping process. By the same token, most of the energy used in paper-making goes into cooking the pulp. Of course, there is an opportunity to do things in a smarter and greener way.
How does a company link community success to business success? We’ll be looking to Raytheon next week to seek an answer to that question. We’ll turn to Pam Wickham, vice president of Corporate Affairs and Communications for Raytheon, to provide her insight on topics like these, live on Twitter.
SPECIAL SERIES: Corporate Responsibility And Internet Security
Target’s 2013 data breach eroded customer trust, which was demonstrated in its sales numbers after the crisis: The retail giant’s profit dropped almost 50 percent in last year’s fourth fiscal quarter and fell by more than a third for all of 2013, the Washington Post reported. Now a new study confirms the lessons learned from Target’s security failure — that customers lose confidence in a company after a security breach and change their spending habits accordingly – but also reveals the opportunity for companies to regain their customers’ faith.
Giving smallholders greater say in multi-stakeholder initiatives holds out the promise of greater business opportunities and sustainability for palm oil producers, according to a CSR Asia white paper.
Marketing today is expected to not only create value by making products and services desirable, but also to nurture purpose brands that can better the world with shared value strategies.