This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

FedEx, FedEx express, logistics companies, electric vehicles, diesel, composite, Leon Kaye, energy efficiency, composite materials, sustainable transportation, utilimaster, mercedes benz

FedEx Ramps Up Energy Efficiency Goals

FedEx Express announced this week that its entire vehicle feet is becoming more energy efficient at a faster rate than the company had originally planned.

5 Reasons Why Apple’s CSR Strategy Doesn’t Work

The CSR problems of Apple go beyond its reactive strategy. Looking at the main issues Apple has been struggling with in the last couple of years, I identified 5 main problems that cause Apple to fail time and again when it comes to CSR


The True Costs of Paper

The truth is, we’ll probably never be paperless due to the many areas where digital simply can’t match the tried and true paper and pen. However, many parts of our society are still consuming far too much paper. Most paper consumption comes from an inability or unwillingness to change our ways, as well as a lack of clear incentives to entice a reduction in the usage of paper.


A Better Idea for Branding Public Transit

How to make public transit compete with the automobile? A complete re-brand. An Atlantic Cities blog post recently posed a question that consistently bedevils environmentalists: How do we break Americans’ love for the automobile? A love enhanced by automakers who have used design and advertising to reinforce the link between sex and cars.


7 More Companies Reject SFI

7 companies, including Pitney Bowes, Ruby Tuesday, Phillips Van Heusen, and US Airways are taking action to avoid the use of the SFI label. The news comes from ForestEthics, an organization leading the campaign against the Sustainable Forestry Initiative (SFI), which ForestEthics describes as an enabler of “business-as-usual forest destruction.“


Shareholder Resolutions Flourish at JP Morgan Meeting

As an advocate of shareholder activism, I seldom see more than one or two shareholder proposals on proxy statements. However, yesterday’s JP Morgan shareholder meeting contained 7 shareholder proposals and had me smiling like a kid in a candy store. Now this is what shareholder advocacy is supposed to look like. Considering the bank’s recent lost bet of $2 billion in derivative trading, this is an opportune time to perhaps take a brief look at what small and big shareholders were advocating for at one of the world’s largest banks:


The Avon Lady Comes to Mozambique, Hawking Cookstoves

CleanStar invests in, builds, and scales triple-bottom-line business models in emerging markets around the world. CleanStar Mozambique, their latest and fastest growing project, was founded to tackle the cook stove problem with a bilateral solution: new clean-burning stoves and an ethanol processing facility to fuel them. But how do they gain traction in a saturated market?


Chevron’s 2011 CSR Report Provides a (Too) Rosy Picture of the Company

Can a company really show it cares about the environment and stakeholders when its core business is oil production? I was hoping Chevron’s 2011 CSR report would prove this assumption to be wrong and that the “bad guys try to be better.” Is it too much to ask in 2012? Apparently yes.

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Managing Your Employee Volunteer Programs: 9 Steps to Success

Volunteer engagements enable your employees to go out in the community, represent your brand, build relationships, and strengthen communities by sharing their skills and passions. Particularly in these difficult times, where the news is dominated by troubling stories, there is perhaps no better way to enhance your image and stand out from the pack than by sharing uplifting stories that demonstrate your company’s social responsibility.


Crowdsourcing for Small and Medium-Sized Businesses

Big companies use their prominence and their own consumer fan community in social networks and/or on their own web pages and blogs in order to obtain product ideas, opinions and user behavior. However small and medium-sized companies with a lesser degree of popularity and smaller fan communities on Facebook and Co. can also make use of the crowdsourcing idea. Crowds belonging to one or more crowdsourcing platform take the place of the fan communities of the large corporations.


Crucial U.S. Conservation Legislation Under Attack in Congress

The Lacey Act, the legislative centerpiece of US efforts to combat illegal logging and wildlife trafficking for the past 110 years, has come under attack in Congress. Amendments to the Lacey Act passed in 2008, which ban the import of wood products that were illegally harvested in their country of origin into the US, have angered tea party conservatives, who are trying to paint this legislation as an example of “government overreach.” The 2008 amendments are critical to US efforts to combat global illegal logging, and have contributed to a 22% reduction in global illegal logging in just the four years since they were passed.