This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

“Dolphin-Safe” Tuna Label in Jeopardy

Oh dolphins. So smart and cute and playful, they’re like the labradoodle of the sea. Sure, some may consider them to be the honey badger of the sea with their ravenous and unquenchable thirst for murder, but they also provide so many college girls with the perfect tattoo image. Whichever way you feel about dolphins, … Continued

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Video Interview: LoudSauce, Advertising for a Cause

Although advertising is being transformed by social media, such new technology holds less than 5% market share. Traditional advertising methods such as TV, billboards and posters still dominate for now. But what if you could team up with other people to buy TV ads, billboards or posters to support causes you believe in? LoudSauce is … Continued

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Method to Make Bottles From Pacific Garbage Patch

Method, the makers of home care and personal care products, call themselves ‘people against dirty.’ “Whether it’s fighting grime on the kitchen floor, taking out the toxins in the shower or pummeling the bad stuff floating in the world, we are people against dirty.” It would seem that, according to company co-founder Adam Lowry, they … Continued

How Close is Wave Energy to Market?

Anyone who has watched waves lining up from a high point near shore can imagine the incredible potential of wave energy. Last week at the Asia Pacific Clean Energy Summit and Expo in Honolulu, Carnegie Wave Energy Limited presented its progress in this field. Carnegie is an Australian company (one of only 2 publicly traded … Continued

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Carbon Disclosure Project Report: More Progress, More Hype

What do Amazon, Apple, Berkshire Hathaway and the Bank of China have in common? They are all large companies refusing to respond to the Carbon Disclosure Project’s (CDP) request to disclose their emissions. Unlike them, 404 global large companies replied to the questionnaire sent to them this year by the CDP, on behalf of 551 … Continued

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Scottish NGO Maps Urban Greenspaces

People living in cities so often get ‘concrete fatigue’ that the need for urban greenspaces is growing. Locating an ideal area close to where they live has gotten easier with Greenspace. Greenspace Scotland has recently gathered data about parks, play areas, playing fields and gardens from 32 local authorities all over the country. They have … Continued

Video Interview: The Power of Daily Positive Actions

Doing the right thing is hard. From sticking to a daily exercise routine to starting a company, we can all use a pat on the back to fuel our good intentions. One of the start-up companies at SOCAP 2011 is empowering people to make daily positive actions large and small. In this interview, Veer Gidwaney, … Continued

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Games: An Emerging Marketing Path to Green Consumers

Games are emerging as a high potential marketing path to reach consumers who increasingly ignore traditional advertising in their search for smart, healthier and greener product solutions. This opportunity exploded in 2010 with 53 million US internet users playing a social online game at least once a month. Current projections are for the social game … Continued

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Sustainability Community Tackles Language

Last month, Newt Gingrich-trained spokesman for anti-global warming forces, Mark Morano, announced on Fox TV the “collapse of global warming science.” And he’s got legions reiterating his message. According to Morano, 7 of 8 lobbyists on global warming are now “anti-action” lobbyists.

Immigration Reform: The Missing Piece of the CSR Puzzle

This article offers insight into how some corporations are fueling US unemployment rates by increasing the hiring rate of legal and illegal immigrant workers, subsequently reducing the American workforce. This practice contradicts with major corporations who subscribe to CSR best practices which involve “a way of managing a business by considering the impact of activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment.” With rising unemployment rates, an increasing population, and shrinking workforce we have to assess the role of corporations in economic stabilization and sustainability.

Andrew Winston Joins PwC as Independent Sustainability Advisor

On September 1, PwC announced that they retained sustainability expert Andrew Winston as an independent Sustainability Advisor. Winston is the founder of Winston Eco-Strategies, the author of Green Recovery, practical advice for companies implementing environmental initiatives in order to weather difficult economic times, and the co-author of Green to Gold, the international best-selling book of lessons … Continued

Photo credit: Statoil

Japan Plans Floating Windfarm Off Fukushima Coast

Japan’s Ministry of Trade and Industry announced it will invest as much as 20 billion yen ($260 million) to build a pilot offshore wind project comprised of six, 2-megawatt (MW) floating wind turbines off the coast of Fukushima to rebuild the region’s energy infrastructure.

How-to Guide for Manufacturer Sustainability

Deciding to operate in sustainable and socially responsible manner is one thing, but for many companies, knowing how to achieve that goal is quite another. That’s why the OECD’s “Sustainable Manufacturing Toolkit” is a useful place for businesses that are serious about implementing sustainability measures to start. It helps answer the age-old question: What do … Continued

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CDP Global Forum’s Comprehensive Look at Sustainable Business

On Wednesday the Global Forum had an international gathering of business and political leaders in a unique virtual workshop-style discussion which focused on ways to create sustainable, profitable business growth around the world. The 2-hour meeting organized by the Carbon Disclosure Project (CDP). The meeting took a realistic tone, bridging long-term vision with existing challenges. First, … Continued