This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Chevron’s 2011 CSR Report Provides a (Too) Rosy Picture of the Company

Can a company really show it cares about the environment and stakeholders when its core business is oil production? I was hoping Chevron’s 2011 CSR report would prove this assumption to be wrong and that the “bad guys try to be better.” Is it too much to ask in 2012? Apparently yes.

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Managing Your Employee Volunteer Programs: 9 Steps to Success

Volunteer engagements enable your employees to go out in the community, represent your brand, build relationships, and strengthen communities by sharing their skills and passions. Particularly in these difficult times, where the news is dominated by troubling stories, there is perhaps no better way to enhance your image and stand out from the pack than by sharing uplifting stories that demonstrate your company’s social responsibility.


Crowdsourcing for Small and Medium-Sized Businesses

Big companies use their prominence and their own consumer fan community in social networks and/or on their own web pages and blogs in order to obtain product ideas, opinions and user behavior. However small and medium-sized companies with a lesser degree of popularity and smaller fan communities on Facebook and Co. can also make use of the crowdsourcing idea. Crowds belonging to one or more crowdsourcing platform take the place of the fan communities of the large corporations.


Crucial U.S. Conservation Legislation Under Attack in Congress

The Lacey Act, the legislative centerpiece of US efforts to combat illegal logging and wildlife trafficking for the past 110 years, has come under attack in Congress. Amendments to the Lacey Act passed in 2008, which ban the import of wood products that were illegally harvested in their country of origin into the US, have angered tea party conservatives, who are trying to paint this legislation as an example of “government overreach.” The 2008 amendments are critical to US efforts to combat global illegal logging, and have contributed to a 22% reduction in global illegal logging in just the four years since they were passed.

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Saudi Arabia Plans $109 Billion Solar Future

Saudi Arabia will seek investors interested in a $109 billion plan to generate power from solar energy. The ambitious plan calls for a long term goal of generating an entire third of the nation’s electricity from solar power by the year 2032.

Adidas Progress Report – Great Pass but No Slam Dunk

There’s no doubt Adidas is an industry leader when it comes to sustainability. The problem is that such recognition also generates expectations. So while its 2011 progress report shows a number of achievements, some elements are still missing in Adidas’s effort to “to meet society’s evolving expectations of business practices.”


How to Be Sustainable Across All Assets in Your Portfolio

A HIP investor can find human impact and profit potential in every type of investment. Formally, these are called asset classes, and you want a diverse mix of them in your portfolio. Each investment category or “class” has a different risk and return profile.

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Sunrun Presents: Green Marketing 3.0

While the debate on the death of green marketing is far from being over, we see signs that green marketing is not only living but also evolving. Interestingly, these vital signs come from the solar industry, where Sunrun, the largest home solar company in the U.S., is running an advertising campaign that can be characterized as the next generation of green marketing. In other words: welcome to green marketing 3.0.