This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Global Witness Says Kimberley Process Not Preventing Blood Diamonds

Human rights group Global Witness announced this week that it is removing support for the Kimberley Process, the international scheme established a decade ago to stop the trade in ‘blood’ diamonds. The proverbial straw that broke the camel’s back for Global Witness occurred last month when the Kimberley Process authorized two companies to operate in … Continued

Neodymium, one coveted rare earth mineral

Conflicted Rare Earth Minerals Prices to Decline

Global demand for rare earth minerals will increase over seven percent a year, but now various reports suggest that prices for these materials will start trending downward.

Top of the Fisker Karma

Top Gear Hosts Finally Give Thumbs Up to Hybrids With Luxury Award

It would probably strike you as somewhat out-of-place to even be talking about a car that won the British Top Gear TV show’s Luxury Car of the Year Award, in a magazine devoted to sustainability. After all, this is the kind of award that has historically gone to cars like the $405,000 453 HP Rolls … Continued

20 New Rules of Green Marketing

1. Green is mainstream. Not too long ago, just a small group of deep
green consumers existed. Today, 83% of consumers – representing
every generation, from Baby Boomers to Millennials and Gen Ys – are
some shade of green. Moreover, there are now finely defined segments
of green consumers.

feat-packers

Green Bay Packers Sell Stock as Nonprofit Community Organization

When we think of owning stock in an organization, we usually think of for-profit corporations.  Images of streaming ticker symbols and stock markets rising and falling come to mind.  In this case, we typically own stock so that we can (hopefully) make money. However, we have a unique opportunity to own stock in a nonprofit … Continued

feat-white-coke

How White Polar Bear Cans Upset Coca-Cola’s Cause Marketing Campaign

Oh, if only polar bears weren’t white. I guess that was one of the thoughts that went through the minds of Coca-Cola executives, while putting the kibosh on the company’s special holiday white cans due to customer uproar. These cans were part of a joint campaign Coca-Cola initiated with WWF aiming “to raise awareness and … Continued

Occupy Atlanta march. Photo used under Creative Commons license from scad_lo

Is it Time to Foreclose on Your Bank?

A look back at the role of corporate banks during the financial crisis of 2008 and a look at other options such as Community Development Financial Institutions (CDFIs).

nike-trash-talk

Nike’s Better World Campaign Requires Better Marketing

Presidio Graduate School student Joey Christiano suggests that Nike could do a better job marketing its Better World campaign. “If anyone can make concern about environmental issues cool, Nike can. Take it to the next level, Nike. Just Do It.”

Quantas

What We Can Learn From the #QantasLuxury Fiasco About Twitter and Engagement

Timing is (almost) everything in life. Just ask Qantas, the Australian airline that found itself involved in a social media fiasco. The company asked its Twitter followers, “What is your dream luxury inflight experience?” and suggested that they include the hashtag #QantasLuxury in their reply. This was supposed to be a fun interaction with customers … Continued

feat-groupon

Is Group Buying Sustainable?

90 percent off for a skydiving jump? 75 percent off for a candle-lit dinner for two? It’s easier than ever before for consumers to find good deals offered by local merchants, restaurants, and businesses. But is this a sustainable business model?

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Adidas Employee-Run Blog Engages Key Stakeholders

When you think about it, with all the progress that had been made with stakeholder engagement, we still know very little about the people behind the corporations. With few rare exceptions, such as Timberland, the best we get is usually a twitter account run by the CEO and maybe a blog managed by the company’s … Continued

Financing Solar’s 99%

Did you know there are over 17,000 solar companies in the US? These companies employ over 100,000 people – half of them in installation. And the vast majority of them are small-scale clean energy developers like Stacey Danner and Lea Keal in New Orleans.

Steve Tributes

Faceless: What The Loss Of Steve Jobs Means For Apple’s Brand

There can never be a replacement for Mr. Jobs, but with him goes a key marketing advantage for Apple. As the dust settles over the news of Steve Jobs’ passing, emerging from the clouds of buzz stands Apple, alone. But pause for a moment to reflect on that mental image. What exactly does Apple-the-company look like now?