This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Lucky Strike Ad - 1951

The Downfall of “The Good Life” and the Rubble It Left Behind

During the 1950’s & 60’s the U.S. experienced a huge economic boom which led to the rise of the middle-class, development of infrastructure, and the birth of consumerism. Today, the middle class is disappearing and our infrastructure is falling apart, but the consumerism wheel continues to turn. In a time of economic crisis, we need to rethink what “the good life” really means.

feat-apple

Apple Expands Stakeholder Engagement to Chinese Environmental Groups

Is it possible that a memo is going around among CEOs instructing them to engage more seriously with stakeholders in general and NGOs specifically? Just look at the list – Adidas, Nike, Puma and H&M have all made commitments to eliminate all toxic pollution throughout their supply chain following the Greenpeace Detox campaign. The Rainforest Action … Continued

sxsw-eco-logo

Austin Bound: 3p Team to Attend SXSWeco

Those of you who have been reading 3p for a while know we’ve been attending the South by Southwest Interactive Media Conference in Austin for years. Most people in the know consider it to be the most important conference of the year for anything related to web technology and new media. However, many of us … Continued

feat-washbear

P&G Makes the Case to 100 Million Americans: Cold Water Washing Works

Fact A: Cold-water detergents are better for the environment. Fact B: Cold-water detergents save consumers money on energy while providing them with results equal to hot-water washing. They even cost about the same. Sounds like a win-win offer, right? So why do consumers avoid cold-water detergents? The answer is actually simple: They don’t care too … Continued

Photo credit: Dave's Travel Corner

EV Battery Staple to Be Produced at Geothermal Site

Using a “breakthrough, zero-waste” process that can be incorporated into geothermal power plants, the lithium carbonate, manganese and zinc produced from Simbol’s facility near the Salton Sea will be of of the highest purity available on the world market and help assure that US clean energy growth continues.

feat-glad

Method Proves Value Matters More than “Green”

Instead of marketing “green-ness”, sustainable companies should focus their efforts on innovative design, and a clear message that is relevant to their customers’ experience. The fact is, for the truly successful sustainable companies, it’s not about being “green;” it’s about a superior product and a smarter message.

Could Cell Phones Benefit Women Entrepreneurs in Developing Countries?

The ExxonMobil Foundation has a long history of investing in women worldwide, committing nearly $50 million to date toward programs that have benefitted thousands. The foundation recently announced a $1.5 million grant awarded to The Cherie Blair Foundation for Women for research into how mobile phone technology can aid women’s business efforts in developing countries. … Continued

Real Time Farms Crowd-Sources to Map U.S. Food System

Founded by Karl and Cara Rosaen, Real Time Farms (RTF) is a new crowd-sourcing online food guide that is every foodie’s dream, acting as a restaurant guide, local farm source map, and food artisan storytelling hub all wrapped up into one. As their website boasts, “As crazy as it sounds, our vision is to collectively … Continued

Photo credit: National Solar Power

400 Megawatt Solar Plant Planned for Florida’s Panhandle

National Solar Power will invest $1.5 billion to build the Southeast’s largest solar power farm, a 400MW solar power farm in Florida’s Gadsden County capable of supplying clean, renewable power to some 32,000 homes. Around 400 construction phase and 120 permanent jobs are expected to be created.

feat-nissan-leaf

The Electric Car Branding Trick Even Nissan’s LEAF is Missing

In the past ten years, environmentally friendly cars have become a fixture in advertising. First came the Prius. Then BMW claimed its electric batteries boost performance, great for boosting the entire BMW brand. Chevy Volt, an electric hybrid, hypes range, innovation and American values, trying to minimize its differences from traditional cars. Nissan LEAF touts its green credentials, scooping up the ultra-green market.

detainees watched by guard at drug detention center/Photo by HRW

Vietnamese Drug Detention Centers Use Forced Labor for Cashew Processing

A new report released by Human Rights Watch (HRW) entitled The Rehab Archipelago: Forced Labor and Other Abuses in Drug Detention Centers in Southern Vietnam, indicates that drug addicts being detained in government-run “rehabilitation” centers often double as forced-labor camps where detainees process cashew nuts and manufacture other exports in southern Vietnam under harsh conditions … Continued

4373634220_fe6f44d491_m

Girl Scouts Finally Pledge to Use Certified Palm Oil in Cookies

Girl Scouts of the USA (GSUSA) announced yesterday that they’ve committed to using GreenPalm certified palm oil in their iconic cookies. Starting with the 2012-2013 cookie season, each cookie box will feature the GreenPalm logo. Palm oil is grown primarily in Malaysia and Indonesia, with both countries accounting for 85 percent of all production. One … Continued

green-consumer-shopping-cart1-300x300

“Tricking” Consumers Into Doing the Right Thing

All sustainable marketers are trying to accomplish the same thing: change consumer behavior. But how do we do this? As part of the green marketing community, we get it in our heads that we know how to stimulate behavior change…but do we really? We tend to think about what would motivate us to change our behaviors, but our behaviors are not the ones that need to be changed.

economy-environment

ViridiSTOR “Green Box” Reduces Trade Show Waste

Innovations abound throughout the environmental movement, from highly engineered water-and waste management methodologies, to intelligent design and streamlined manufacturing techniques. In attempting to comply with regulatory or stakeholder requirements, companies have explored a variety of clean, green technologies. But sometimes, businesses can make a huge impact with even simple, low-tech ideas that fill a vital niche.

feat-mcdonalds

Is Junk Food Really Cheaper? Maybe Sometimes

The Sunday New York Times Review section ran an interesting piece this week that posed the question, Is Junk Food Really Cheaper? The premise of Mark Bittman’s article was to debunk the often repeated notion that the reason people are obese is because it is cheaper to fill up on calorie-dense junk food than it … Continued