During the 1950’s & 60’s the U.S. experienced a huge economic boom which led to the rise of the middle-class, development of infrastructure, and the birth of consumerism. Today, the middle class is disappearing and our infrastructure is falling apart, but the consumerism wheel continues to turn. In a time of economic crisis, we need to rethink what “the good life” really means.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Is it possible that a memo is going around among CEOs instructing them to engage more seriously with stakeholders in general and NGOs specifically? Just look at the list – Adidas, Nike, Puma and H&M have all made commitments to eliminate all toxic pollution throughout their supply chain following the Greenpeace Detox campaign. The Rainforest Action … Continued
Those of you who have been reading 3p for a while know we’ve been attending the South by Southwest Interactive Media Conference in Austin for years. Most people in the know consider it to be the most important conference of the year for anything related to web technology and new media. However, many of us … Continued
Fact A: Cold-water detergents are better for the environment. Fact B: Cold-water detergents save consumers money on energy while providing them with results equal to hot-water washing. They even cost about the same. Sounds like a win-win offer, right? So why do consumers avoid cold-water detergents? The answer is actually simple: They don’t care too … Continued
Using a “breakthrough, zero-waste” process that can be incorporated into geothermal power plants, the lithium carbonate, manganese and zinc produced from Simbol’s facility near the Salton Sea will be of of the highest purity available on the world market and help assure that US clean energy growth continues.
Instead of marketing “green-ness”, sustainable companies should focus their efforts on innovative design, and a clear message that is relevant to their customers’ experience. The fact is, for the truly successful sustainable companies, it’s not about being “green;” it’s about a superior product and a smarter message.
The ExxonMobil Foundation has a long history of investing in women worldwide, committing nearly $50 million to date toward programs that have benefitted thousands. The foundation recently announced a $1.5 million grant awarded to The Cherie Blair Foundation for Women for research into how mobile phone technology can aid women’s business efforts in developing countries. … Continued
Founded by Karl and Cara Rosaen, Real Time Farms (RTF) is a new crowd-sourcing online food guide that is every foodie’s dream, acting as a restaurant guide, local farm source map, and food artisan storytelling hub all wrapped up into one. As their website boasts, “As crazy as it sounds, our vision is to collectively … Continued
National Solar Power will invest $1.5 billion to build the Southeast’s largest solar power farm, a 400MW solar power farm in Florida’s Gadsden County capable of supplying clean, renewable power to some 32,000 homes. Around 400 construction phase and 120 permanent jobs are expected to be created.
In the past ten years, environmentally friendly cars have become a fixture in advertising. First came the Prius. Then BMW claimed its electric batteries boost performance, great for boosting the entire BMW brand. Chevy Volt, an electric hybrid, hypes range, innovation and American values, trying to minimize its differences from traditional cars. Nissan LEAF touts its green credentials, scooping up the ultra-green market.
A new report released by Human Rights Watch (HRW) entitled The Rehab Archipelago: Forced Labor and Other Abuses in Drug Detention Centers in Southern Vietnam, indicates that drug addicts being detained in government-run “rehabilitation” centers often double as forced-labor camps where detainees process cashew nuts and manufacture other exports in southern Vietnam under harsh conditions … Continued
Girl Scouts of the USA (GSUSA) announced yesterday that they’ve committed to using GreenPalm certified palm oil in their iconic cookies. Starting with the 2012-2013 cookie season, each cookie box will feature the GreenPalm logo. Palm oil is grown primarily in Malaysia and Indonesia, with both countries accounting for 85 percent of all production. One … Continued
All sustainable marketers are trying to accomplish the same thing: change consumer behavior. But how do we do this? As part of the green marketing community, we get it in our heads that we know how to stimulate behavior change…but do we really? We tend to think about what would motivate us to change our behaviors, but our behaviors are not the ones that need to be changed.
Innovations abound throughout the environmental movement, from highly engineered water-and waste management methodologies, to intelligent design and streamlined manufacturing techniques. In attempting to comply with regulatory or stakeholder requirements, companies have explored a variety of clean, green technologies. But sometimes, businesses can make a huge impact with even simple, low-tech ideas that fill a vital niche.
The Sunday New York Times Review section ran an interesting piece this week that posed the question, Is Junk Food Really Cheaper? The premise of Mark Bittman’s article was to debunk the often repeated notion that the reason people are obese is because it is cheaper to fill up on calorie-dense junk food than it … Continued