Lowe’s has not only embarrassed itself with its recent about-face, but has looked inept when it comes to how the company handled the situation on Facebook.
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
In its early iteration, Coca-Cola was marketed as a way to cure ailments and inspire social dialogue. “Dr. Pemberton created Coke as a headache tonic,” tells Bea Perez, Coca-Cola’s new Chief Sustainability Officer. Today, the Coca-Cola Company is trying to address a larger infirmity: the world’s water supply. “Water is a business essential for Coca … Continued
The US military is set to invest billions in clean energy, and the Navy has just launched a new partnership with with Maersk, a leading player in the global shipping industry, to put renewable algae biofuel to the test. When two behemoths like this join together, it’s a significant breakthrough for the biofuel industry. If … Continued
With the rising number of people participating in the likes of “occupy wall street,” are consumers and investors ready to do more than embrace the change for social and environmental responsibility? This article is designed to make readers question themselves as consumers or investors in terms of pointing fingers at the not-so-responsible companies.
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Emily Alt The marketers of today are focusing much of their time and effort on new-age marketing, especially social media. These … Continued
Starbucks is being hailed for helping American small businesses with its new “Create Jobs for USA” campaign. But is Starbucks a real hero, promoting an important and worthy cause, or is it just a PR stunt? Or maybe it’s both – a good philanthropy initiative that at the same time benefits the Starbucks brand and maybe even its sales? If so, is it an example of strategic philanthropy?
This post was originally published on the CSRHub blog. By Bahar Gidwani Climate Counts recently released the fifth update of its well-known Climate Scorecard. In the report that accompanied the release, Mike Bellamente, the new director of Climate Counts, pointed out that 79 of the 136 rated companies had scores that showed they were “striding” towards improving … Continued
As standards become more well-defined and consumers demand more transparency, companies are increasingly in need of the skills to, first of all, begin that difficult process toward the ever-evolving “sustainable” business. But for those already on that path, an understanding of how to report and communicate their successes and hurdles is becoming essential as well. … Continued
A major focus of health care reform has centered on universal health coverage. While universal coverage is both a right and a necessity of every American, universal health should be the true goal of reform.
The Occupy Wall Street (OWS) movement is often seen as the idealogical counterpart to the Tea Party movement (TPM). Occupy wants to raise taxes, the Tea Party thinks we are “Taxed Enough Already.” Occupy thinks corporations are too powerful, the Tea Party thinks government is too powerful. Despite their differences, these two seemingly opposing … Continued
When a friend sent me this photo of a giant inflatable rat wearing a sign “Asbestos Kills,” the first thing I thought of was Bahar Gidwani’s March 2011 post on CSRHUB blog. Gidwani’s piece was inspired and also illustrated by a rat photo he’d taken near the Citicorp building in midtown New York, which in turn was inspired by the rat’s presence several years ago at a building next to his that employed non-union staff. Why had it reappeared?
For those of us that don’t live near a progressive urban center, having brick and mortar stores that focus on green items is not much more than a fantasy. There are a slew of online stores tailoring to the LOHAS consumer, so I thought it might be about time to get a conversation started here … Continued
Managing our image is a big part of our lives as human beings. From our virtual personas on Facebook and Twitter to our physical appearance, we are essentially obsessed with what others think about us. But rest assured; this isn’t necessarily a bad thing.
Traditionally, companies pushed their brand message on the public with little to no feedback loop. Today, the rise of social media has given consumers more of a voice, empowering them to help shape a company’s brand and influence the buying patterns of others.
CII-ITC Centre of Excellence for Sustainable Development is one of the institutions that promotes sustainability in India. The Centre, which is based out of Delhi enables businesses to become more sustainable. It also offers guidance and resources to nudge Indian industries towards more inclusive growth and sustainable development. The Centre also has formulated the CII-ITC Sustainability Awards to … Continued