Divest from fossil fuels? The climate may be screaming yes, but our mindset, our kitchens and our manufacturing processes are still a long way off from ready.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
SPECIAL SERIES: Sustainable Seafood
Although large retailers have the opportunity to work directly with the environmental community to source sustainable seafood, he explained, local chefs and small- to medium-sized buyers are often left to their own devices — and can become confused by the vast array of certifications and standards in the market.
Climate Change mainstream? Harley-Davidson, whose brand is arguably nonexistent without a combustion engine, just introduced an electric motorcycle.
SPECIAL SERIES: Setting The Standard
LEED’s latest update (Version 4) leaves lots of room for creativity. But the key to a sustainable, well-built LEED-compliant home is good planning, research and using validated products and procedures that complement LEED rating systems.
SPECIAL SERIES: Understanding Sustainable Forestry
Most of the water used in the paper production life cycle is used during the manufacturing process, primarily for conveyance of the fibers as they are extracted from logs as wood chips, and through the pulping process. By the same token, most of the energy used in paper-making goes into cooking the pulp. Of course, there is an opportunity to do things in a smarter and greener way.
How does a company link community success to business success? We’ll be looking to Raytheon next week to seek an answer to that question. We’ll turn to Pam Wickham, vice president of Corporate Affairs and Communications for Raytheon, to provide her insight on topics like these, live on Twitter.
SPECIAL SERIES: Corporate Responsibility And Internet Security
Target’s 2013 data breach eroded customer trust, which was demonstrated in its sales numbers after the crisis: The retail giant’s profit dropped almost 50 percent in last year’s fourth fiscal quarter and fell by more than a third for all of 2013, the Washington Post reported. Now a new study confirms the lessons learned from Target’s security failure — that customers lose confidence in a company after a security breach and change their spending habits accordingly – but also reveals the opportunity for companies to regain their customers’ faith.
Giving smallholders greater say in multi-stakeholder initiatives holds out the promise of greater business opportunities and sustainability for palm oil producers, according to a CSR Asia white paper.
Marketing today is expected to not only create value by making products and services desirable, but also to nurture purpose brands that can better the world with shared value strategies.
Two advocacy organizations that fought for GMO labeling in Vermont have announced they plan to intervene in Big Food’s suit against Vermont. And others are finding their own ways to support the state and its anticipated legal bill.
Walgreens is now considering moving the company’s headquarters to Switzerland to lower its tax bill. How does this jive with the company’s sustainability claims?
Greenpeace is an expert at raising awareness about critical environmental issues but the organization is not infallible, and it may have picked a loser with its latest target: the Lego Group. Last week, Greenpeace accused Lego of “keeping bad company” by renewing its longstanding brand co-promotion of Royal Dutch Shell LEGO® playsets.
n their very first Social Innovation annual update, eBay has successfully demonstrated their commitment following a series of goals they made last June to fuel shareholder value and pursue a three-year long-term series of objectives to create positive societal and environmental change.
SPECIAL SERIES: Setting The Standard
Tastes great. Less filling. Tastes great. Less filling. Like the beer advertising campaign that ran for more than 30 years, manufacturers of greener products are debating whether customers want them to “label the greener products” or “share the eco-data.”