This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
For the past four months, we have been working closely with our Saatchi & Saatchi network colleagues in Tokyo, Japan on a very exciting project inspiring creativity in kids all over the world. It’s called Dream Car of the Day, and it stemmed from an annual art contest that Toyota Motor Sales & Marketing … Continued
Sierra Club’s Annual Cool Schools rankings are out. And the winner is … the University of California, Irvine. Congratulations, Anteaters! After assessing the methodology and rankings of the top winners, compared to the others, I offer the following six tips for increasing your ranking as a green school.
Last week, in partnership with aluminum manufacturer, Novelis, Red Hare Brewing Co. began packaging its beer in a can made of 90 percent recycled aluminum.
Salesforce.com recently released its most recent sustainability report, which covers the company’s progress on operational efficiency and green building.
Fans of Frosted Flakes and Eggo, two Kellogg Co. brands, who are also champions of sustainability have something to cheer about: Kellogg recently announced new social and environmental commitments.
SPECIAL SERIES: Corporate Responsibility And Internet Security
Symantec is using philanthropy dollars to fund STEM education initiatives in the security space. Find out how they got the project off the ground.
Certified B Corporations and benefit corporations are often, and understandably, confused. They share much in common but have a few important differences.
As oil-rich Azerbaijan prepares to host next year’s inaugural ‘European Games,’ the Azerbaijani government has stepped up its crackdown on activists speaking out against its abysmal human rights record. As of this writing, more than 20 human rights defenders have been detained by the government, including four of the country’s most prominent activists.
Corporate responsibility advocates were quick to label the story a win from a stakeholder engagement standpoint, and it surely shows what can happen when consumers take action. But it also begs the question: Why Walgreens?
DOE announced $55 million in efficient-vehicle funding for 31 projects, many of which aim to realize goals set out in President Obama’s “EV Everywhere Grand Challenge.”
“The 20th century economy was powered by big corporations that standardized everything because they never really knew their customers,” explains Brian Chesky, the 32-year-old founder of sharing economy darling AirBnB. “The 21st century economy will be powered by people.” Once again, it’s time to adapt or die.