This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

How Coca-Cola Is Working to Cure the World’s Water Headaches

In its early iteration, Coca-Cola was marketed as a way to cure ailments and inspire social dialogue. “Dr. Pemberton created Coke as a headache tonic,” tells Bea Perez, Coca-Cola’s new Chief Sustainability Officer. Today, the Coca-Cola Company is trying to address a larger infirmity: the world’s water supply. “Water is a business essential for Coca … Continued

Maersk Teams with US Navy to Test Algae Biofuel

The US military is set to invest billions in clean energy, and the Navy has just launched a new partnership with with Maersk, a leading player in the global shipping industry, to put renewable algae biofuel to the test. When two behemoths like this join together, it’s a significant breakthrough for the biofuel industry. If … Continued

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Going Bearish on Green Investing

With the rising number of people participating in the likes of “occupy wall street,” are consumers and investors ready to do more than embrace the change for social and environmental responsibility? This article is designed to make readers question themselves as consumers or investors in terms of pointing fingers at the not-so-responsible companies.

Solar-Powered Advertising?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Emily Alt The marketers of today are focusing much of their time and effort on new-age marketing, especially social media. These … Continued

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How Starbucks’ Jobs Campaign Missed the Point

Starbucks is being hailed for helping American small businesses with its new “Create Jobs for USA” campaign. But is Starbucks a real hero, promoting an important and worthy cause, or is it just a PR stunt? Or maybe it’s both – a good philanthropy initiative that at the same time benefits the Starbucks brand and maybe even its sales? If so, is it an example of strategic philanthropy?

Are Companies Really Striding Forward On Climate Change?

This post was originally published on the CSRHub blog. By Bahar Gidwani Climate Counts recently released the fifth update of its well-known Climate Scorecard. In the report that accompanied the release, Mike Bellamente, the new director of Climate Counts, pointed out that 79 of the 136 rated companies had scores that showed they were “striding” towards improving … Continued

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6 Laws of Green Marketing

As standards become more well-defined and consumers demand more transparency, companies are increasingly in need of the skills to, first of all, begin that difficult process toward the ever-evolving “sustainable” business. But for those already on that path, an understanding of how to report and communicate their successes and hurdles is becoming essential as well. … Continued

Achieving Universal Health

A major focus of health care reform has centered on universal health coverage. While universal coverage is both a right and a necessity of every American, universal health should be the true goal of reform.

Occupy Wall Street and the Tea Party: Fighting the Same Battle?

The Occupy Wall Street (OWS) movement is often seen as the idealogical counterpart to the Tea Party movement (TPM).   Occupy wants to raise taxes, the Tea Party thinks we are “Taxed Enough Already.”  Occupy thinks corporations are too powerful, the Tea Party thinks government is too powerful.  Despite their differences, these two seemingly opposing … Continued

Union Rats’ New Focus: Asbestos

When a friend sent me this photo of a giant inflatable rat wearing a sign  “Asbestos Kills,” the first thing I thought of was Bahar Gidwani’s March 2011 post on CSRHUB blog. Gidwani’s piece was inspired and also illustrated by a rat photo he’d taken near the Citicorp building in midtown New York, which in turn was inspired by the rat’s presence several years ago at a building next to his that employed non-union staff. Why had it reappeared?

Top 4 Online Sustainable Marketplaces

For those of us that don’t live near a progressive urban center, having brick and mortar stores that focus on green items is not much more than a fantasy. There are a slew of online stores tailoring to the LOHAS consumer, so I thought it might be about time to get a conversation started here … Continued

The Evolutionary Explanation for Prius Envy

Managing our image is a big part of our lives as human beings. From our virtual personas on Facebook and Twitter to our physical appearance, we are essentially obsessed with what others think about us. But rest assured; this isn’t necessarily a bad thing.

Social Media’s Impact on Brand Value

Traditionally, companies pushed their brand message on the public with little to no feedback loop. Today, the rise of social media has given consumers more of a voice, empowering them to help shape a company’s brand and influence the buying patterns of others.