This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Quality vs Fluff: Building Blocks for GRI Report Assessments

As a continuation of last week’s posting, “Using GRI to Compare Apples to Apples in Sustainability Reporting”, we intend to describe the approach demonstrated during the ISOS Group GRI Certified Sustainability Reporting courses to distinguishing quality reports from those that would probably be best served as marketing pieces.

Gaps (and Milestones) in Gap’s Recent CSR Report

On Monday Gap Inc. released its fifth social and environmental responsibility report. This report includes the company’s accomplishments in 2009-2010, goals for the near future and updates on their work with their supply chain, employees and other stakeholders. Although it is very informative, the report still has some substantial gaps in it, making it a … Continued


The Surprising New Force Cleaning Up the Plastic Industry

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40.” By Carol Pierson Holding Americans are both addicted to … Continued

nuclear power

Are Thorium Reactors the Carbon-free Answer?

Let me make one thing clear from the outset. I have never been a proponent of nuclear power plants. I think there are as many different reasons to avoid them as there are to avoid eating meat. (i.e. medical, political, social, environmental, and economic) Namely: They are dangerous today (e.g. Fukushima) The waste problem will … Continued


Shell’s Response to Recent Oil Spill Lacks Transparency

You would think that after the BP Deepwater Horizon Spill last year, oil companies would have learned to deal with similar catastrophes better. An oil spill is something that may be unavoidable but dealing with it in a prompt manner that encourages stakeholder awareness is more than clever PR. North Sea Spill Worst in UK … Continued


Corporate Philanthropy: The Business Case

Is there a business case for corporate philanthropy? The Conference Board’s Matteo Tonello, in an academic article also posted on Harvard Law School’s Corporate Governance blog, believes the case is solid.

The Plastic Disclosure Project

Everybody is familiar with ‘The Great Pacific Garbage Patch’ which is present in the North Pacific gyre, one of the five gyres of our ocean systems. According to the United Nations Environment Programme (UNEP), more than 7,000,000 tons of garbage reaches the marine environment every year, approximately 80% of which comes from land. Plastic that … Continued


First Offshore Wind Farm in Texas Waters, Not Cape Cod

Shame on us, liberalistas. We let Texas beat us to the punch. Instead of getting behind Cape Wind (code name for the proposed offshore wind farm at Cape Cod), the Kennedy’s and many well-heeled NIMBY’s instead chose to challenge it, delaying the site’s eventual construction by over a decade. Cape Wind got regulatory approval finally, … Continued


Should Nike be Applauded for Beating Adidas on the Greenpeace Detox Challenge?

Last Wednesday was a red letter day for Nike. First, the company accepted the Greenpeace Detox challenge, beating Adidas in a race Greenpeace instigated between the two on who would be the first to commit to “a toxic free future.”  That evening, FC Barcelona, sponsored by Nike, beat Real Madrid, sponsored by Adidas 3:2 in … Continued


“Green Builds Business” is Restoring Jobs, the Economy, and the Environment

America is searching for a path that will restore jobs, the economy and our environment. The Green Builds Business program created by the U.S. Hispanic Chamber of Commerce Foundation with funding from Walmart is doing just that. As the Green Builds Business implementation-coach, I have worked this summer with business owners in Milwaukee, Irving Texas, … Continued


Cognitive Dissonance in Luxury Brand CSR

A forthcoming Journal of Consumer Research study claims that when brands exhibit inconsistencies, consumers find it hard to swallow proclamations of social responsibility. According to coauthor Carlos Torelli, “Marketers use messages of  CSR under the expectation that consumers reward brands with a favorable CSR image.” A McKinsey global survey stated that 76 % of executives said CSR efforts add … Continued

A solar array at Antelope Valley High School

How One School District’s Solar Array Raises Student Test Scores

Getting an education in America isn’t getting any easier. Battling steadily declining budgets, cut programs, and teacher layoffs, public school districts need any advantage they can find to offset many challenges. The absolute imperative of basic education is beyond dispute. Providing the tools, policies, and money to achieve it are far from assured. Here comes the … Continued


Coming up: Green Initiatives Conference, Ft. Lauderdale

Business leaders and academics alike have hailed Sustainability as the next mega-trend in business much the same way that “JIT” (just in time inventory) and CRM technologies and strategies sparked a revolution in the 80’s and 90’s and is now de rigeur. As our readers know, we’ve been particularly keen as of late to promote … Continued


Learning from American Petroleum Institute’s Fake Twitter Campaign

Social media has become a popular engagement tool for both companies and organizations. So far the examples we had of social media usage were divided between good (Keen is a great example as my colleague, Paul Smith pointed out here two weeks ago) and the bad (remember the disastrous response of Nestle to Greenpeace campaign … Continued

Collaborative Consumption Gains Traction

Some of us (ahem) have lived long enough to remember when collaboration was not all that radical a concept, in the business world and even in Congress. Alas collaboration lately has become a buzzword, something that businesses and their PR departments are eager to pay lip service to and perhaps aspire to achieve with their … Continued