This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.


Google Continues Its Investments in Renewable Energy

Although Google is a tech-company with huge, energy-intensive data-centers, they are also pretty clued in about sustainability. Through the years, they have been investing heavily in renewable energy technology, not only as part of their CSR but also because it makes business sense for them. Last year, they released details about their carbon footprint and their report discussed … Continued


AMEE Makes Carbon Footprinting Easier and More Fun

At first glance, AMEE, a venture-backed UK company launched in 2008, looks like any other carbon tracking and management provider. But upon further investigation, it becomes clear that although still in its early stages, the AMEE platform has the potential to be much more. The company’s mission is to make the world’s environmental data more accessible … Continued


Should Coca-Cola Use its Power to Promote Social Justice in Swaziland?

It’s never dull at Coca-Cola. The company didn’t have much time to recover from its white polar bear can campaign fiasco and the accusations it tried to stop a ban on sales of disposable plastic water bottles in the Grand Canyon National Park before a new crisis arose. This time the negative attention concerns Coca-Cola’s presence in … Continued


Picasso Got It Right: Sustainable Production and Profitable Consumption

Business exposure is a misnomer in art school, and that’s a shame. Without entirely compromising the integrity of the artistic process, I think there are opportunities for visual artists to maximize profits and reach a new audience of collectors. The process of creating editions is one approach towards sustainable production and profitable consumption.


Patagonia Founder First in Line to Register as Benefit Corporation

Since the dawn of corporate social responsibility, Patagonia has been it’s pioneer and poster child. The company was founded on the principle that the business’s bottom line was more than just monetary. As early as 1974, founder Yvon Chouinard published an essay in the Patagonia catalog urging climbers to be more conscious of their motives and to … Continued

The Costs of Inaction: Cement Company Fined $1.7M for Clean Air Act Violations

Cement manufacture accounts for 5% of greenhouse gas emissions every year. Recently, Essroc Cement, the 8th largest cement producer in the country, was found to be in violation of the Clean Air Act and they have agreed to pay $1.7 million in penalty. In addition to this, the company has also agreed to invest approximately … Continued


Mobile Marketing for the New Year

While QR codes have been in Asian markets for years, they have only recently begun to break into the mainstream U.K. and US markets. For those unfamiliar, QR codes are two-dimensional barcodes originally developed in 1994 by Toyota to track vehicle parts during the manufacturing process.


Fixing BP’s Big Fix

BP is putting a lot of money behind a TV commercial that opens with “This was the Gulf’s best tourism season in years.” In the sixty-second spot, businesses in Gulf cities like New Orleans and Panama City Florida invite tourists to come back. The ad is gorgeously filmed. Sparkling blue water. Giant flocks of birds. Sumptuous dishes of local fish. It’s the second wave of a campaign to restore tourism hurt by the BP oil spill and just one of BP’s efforts at restitution for regional businesses.


Monterey Abalone Company: Selling Into The Green Supply Chain

Monterey Abalone Company is the first of four companies I will be profiling that have pioneered best practices for making money selling into the green supply chain. The other three profiled companies are large international companies. I wanted to begin this four-part article series with a small business to demonstrate that the opportunity for selling … Continued


Walmart’s Green Room Blog Launches

At long last, Walmart has entered the sustainable blogosphere with a new site called “The Green Room” (not to be confused with our own green room project with BBMG). Walmart’s new offering is a self described “platform for an ongoing conversation with NGOs, suppliers, the media, and others who want to share ideas and partner with us … Continued

Shareholder Resolutions Break Records in 2011

Corporations and governments around the world took notice of the power of the masses in 2011 with the Occupy movement taking center stage. But behind the scene, investors used the power of their proxy and sent strong messages to executives and board members in record numbers to advocate for change at the companies they invest in.

Mexican Stock Exchange Launches Sustainability Index

this article has been edited since it was first published. Mexico’s stock exchange recently announced the launch of its new sustainability index, which in addition to the FTSE4Good Index and the Dow Jones Sustainability Index, among a few others worldwide. With a total stock value of $450 billion, Bolsa Mexicana de Valores (BMV) is the second largest financial … Continued

Strengthening Protest Movements With Logo Militarization

In the end, if you want to get people fired up about something, evoking the idea of struggle and opposition will most likely help your organization retain its focus and keep the attention of those in media and the general public.


Source4Style Makes Sustainable Materials Sourcing Fashionable

Source4Style is using the Internet to facilitate commerce between two groups that are disconnected in the global marketplace – the leading sustainable suppliers and the independent designers and apparel brands that are trying to find them.

World Peace Scores in the NBA

Many people define world peace as an ideal.  One player in the National Basketball Association is attempting to promote world peace each time he is on the court.  How is he doing this? Is it for real? The Los Angeles Lakers basketball player, formerly known as Ron Artest, changed his name to Metta World Peace. … Continued