Microsoft says it “aspires to be more than just a good company—it aspires to be a great company.” The company’s latest step in this direction is a focus not on products or practices, but on the company’s supply chain. The company announced on Thursday that starting in 2013 it will require a cross section of … Continued
Category: Corporate Responsibility
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
“… people are being persuaded to spend money we don’t have, on things we don’t need, to create impressions that won’t last, on people we don’t care about” – Tim Jackson, Prosperity without Growth I’m sure many people and not just those protesting in Zuccotti Park would agree with this quote. Will it stay like … Continued
Can the fast moving ever-changing fashion world of today become a model for sustainable business in the future? Marketing fashion as a sustainable movement requires astute positioning from an industry that annually grosses $5 billion in the United States alone promoting “fast fashion” that is cheap and disposable.
We need a new economic vision in order to cope with the problems of the 21st century, according to economist Jeremy Rifkin’s new book, The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World. “If we are to put people back to work, curtail climate change, and save civilization from … Continued
Justmeans is launching a new ESG data visualization platform for measuring, managing and comparing sustainability performance platform called Insights. Justmeans is a subsidiary of 3BLMedia, providing content consulting and online news distribution for companies committed to social and environmental performance. The initial launch features companies in the Pharmaceutical, Semiconductor and Computers & Peripheral industries. The platform is said to enable large … Continued
Newsweek magazine released its list of the greenest companies called Green Rankings list today. The list is in its third year and it will evaluate the environmental performance of America’s top 500 largest listed companies. This year, the list will also include 500 international companies as well. The rankings take into account various areas of … Continued
When I order an item online and have it delivered to my home, is that greener or less green than going to the store myself and picking it up. After all, my car is pretty efficient and I know it gets better mileage than those delivery trucks do.
The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40“. By Carol Pierson Holding Countries around the world are … Continued
As someone who travels a lot, I must admit that you can’t beat the convenience of air travel, which, despite the annoyances of unpredictable arrival times and security hassles, is still the only way to get from coast to coast in half a day. Unfortunately, as currently practiced, flying the friendly skies is deadly in … Continued
The concept of integrated reporting (IR) has been around for awhile but only recently are companies beginning to embrace it. According to the International Integrated Reporting Committee (IIRC): “IR demonstrates the linkages between an organization’s strategy, governance and financial performance and the social, environmental and economic context within which it operates. By reinforcing these connections, … Continued
Marketing campaigns are usually developed after research and input from the target audience, often spanning weeks and costing tens of thousands of dollars. Yet, GM still launched an ad campaign that scorned biking and encouraged college students to spend thousands of dollars on a new car. Immediate, pervasive and sweeping outrage caused GM to quickly pull … Continued
If you have visited Thailand in recent years and looked for souvenirs to bring back to your family and friends, chances are you had a really easy time finding gorgeous, unique artisan and handcrafted products.
Industries are looking for ways they can literally clean up their reputations, becoming more green. New sectors of the economy, dedicated to going green and furthering and environmentally friendly lifestyle are some of the fastest growing sectors in the economy.
A conversation with Fair Trade USA’s Paul Rice October is officially Fair Trade Month, and Fair Trade USA founder and CEO Paul Rice is both optimistic and realistic about the impact of Fair Trade certified products for lifting farmers and producers in poor, developing nations out of poverty. The concept of Fair Trade began in the 1940’s … Continued
In the 80’s I would always see an ad of a cowboy smoking a cigarette with the sunset behind him. I learned that he was the Marlboro Man, a symbol of what a cool smoker would look like. Marketing professionals would agree that an ad like the Marlboro Man is an iconic image that has helped sell millions of cigarettes.