Why do we hold onto certain objects for decades, while others we are willing to discard before they’re even broken or tatty? In his book “Emotionally Durable Design: Objects, Experiences and Empathy” Chapman stresses that “we are consumers of meaning not matter.” He explores how we retain interest in things only when they continue, over time, to remain meaningful, and can adapt to our changing desires and values.
This category is about corporate social responsibility (CSR), a form of corporate self-regulation integrated into a business model. The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
Dr. Peggy Ward, Director of Sustainability Strategy at Kimberly-Clark Corporation, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
A new study suggests some women also seek these luxury items to prevent other women from stealing their man. The researchers found that “women’s luxury products often function as a signaling system directed at other women who pose a threat to their romantic relationships.” What its these findings mean for the future of sustainable consumption?
A great entrepreneur once told me that the key to his success was getting the voice of his business just right. Fifteen degrees in one direction and the tone of the conversation might sound too salesy. Twenty degrees in the other direction and there is a risk of losing the interest of the target audience. How many attempts would he have to tell his story and peak the interest of potential consumers? Not many. It had to be right.
If I asked you to name some of the companies leading the way in sustainability you’d probably think of companies like Unilever, Nike, Marks & Spencer, GE or Ford. Now, how about Kering?
In its third CSR report, 2012 Principles in Action, Mars underscores its dedication to putting the Five Principles into action to make a difference to people and the planet through performance.
Vote with your investments. You determine whether a company that is polluting the water or treating its employees poorly is in your list of stocks or your fund. Align your investments with your principles and in due time, sustainable and responsible investing will be the norm.